Archive for August, 2009
This was a tough week for the Sunday digest. There was a TON of great news and insight that emerged this week, and it was really difficult to pick just seven articles to share with you as the best of the week. After much hemming and hawing, here it is! What I Didn’t Read While Hard At Work this week.
DR. WHAW? Sunday Digest – Week-ending August 30, 2009
1. Community and the Politics of Place by Chuck Hemann — This is a brilliant post about how social media may be able to restore the sense of community that was once prevalent in our society. Chuck Hemann provides some great insights into this phenomenon and why social media may be just the trick to get us back. What do you think? I think this is definitely worth some serious consideration. It’s always good to think about social media as something other than a great business or marketing tool. : )
2. Relinquish Control, Empower the Passionate Fans! by Ryan Stephens — Everyone has been arguing lately that social media is not about controlling your brand. What I haven’t seen much of is an explanation of how to give up control without completely losing touch, but Ryan Stephens gives a brilliant overview here. The post is specifically about sports and how you can use the post of your 80,000+ fans, but there are some great lessons here that can be applied across any branding strategy. This is a definite must-read if you’re into branding online at all or if you remain unconvinced of the potential power of social media.
3. Basics of Social Media ROI from @thebrandbuilder from Ken Burbary — If you are interested in social media measurement at all, heck if you’re interested in social media at all, you must read this! The full presentation from Olivier Blanchard about SM ROI is provided here, and it is brilliant. Hopefully you’re all convinced by now that measurement is absolutely essential to any PR or marketing campaign, and this is the best resource I’ve seen for SM measurement thus far. READ IT!
4. Can we all stop agreeing with each other and have some arguments please? by Edward Boches — Lately Edward Boches has noticed a trend in blog post comments and Twitter interactions that he doesn’t like: we’re all agreeing! But why is that bad, you may ask? Read on! We may all be trying to be a little too nice, but at what cost? I wonder if we’re not missing out on some great insight and discoveries because we’re all too concerned about doing the “right thing.” I know I’m hesitant to disagree because I’m still a newbie. What about you?
5. Twitter: protected by the First Amendment? by Mike Schaffer — The freedom of Tweet is not mentioned in the First Amendment, but Mike Schaffer believes that it is most certainly implied. He argues that the Tweet falls somewhere between “speech” and “press” and should for that reason be protected. This is definitely something you should think about and consider as Twitter evolves. It could have some serious implications down the road.
6. Tribune Co. Offers Localized Network of 70+ Blogs to Advertisers from Marketing Vox — Earlier this month the Tribune Co. made some great financial strides and made us all believe there was hope yet. With the creation of a blogger network throughout the city of Chicago, I think the Tribune is well on its way back into our hearts. This shows that there can be hope for newspapers yet, but only if they innovate and find a way to carve out a new niche.
7. Mobile is glue for all we do by Dan Butcher — An ESPN executive stressed that mobile is a key component of their network’s overall portfolio. This surprised me at first considering all of the media channels that the sports giant uses, but it does make sense. It has been said that nearly 100 percent of all U.S. citizens will use a cell phone by the year 2013, and it seems smart to invest in this media channel now. This is a very interesting read because it shows you how ESPN is integrating their mobile launches and programs with the rest of their network. How should your business or industry be using mobile?
Did I pick the best ones? Were there others you would have chosen instead? Why?
Leave me your thoughts, I really want to understand which reads are your favorites or most important to you.
This past week I read a blog post which claimed that providing yourself with limitations will often lead to more success than trying to meet unrealistic goals. It reminded me very much of my own philosophy of life, and I thought it fitting to share it with you.
“Life is short, and so am I.”
I don’t remember who first said it to me, where I read it or when I started believing it, but I can tell you that not a day goes by when I don’t think about this quote. It fits my life in so many ways, including the fact that I come from a horizontally-challenged family (I’m the second tallest in my immediate family at a whopping 5’1’’).
I have an ego just like everyone else; I think that I rock at making new connections and went to the best darn basketball school in the world. At the same time, I realize I have limitations and shortcomings; I’m clumsy as all get out and often get too focused on “having a plan” for my own good.
My life is guided by two simple truths:
1. My life is short. I need to make the most of every situation, take time to enjoy the world and the people in my life, always try my hardest, never be embarrassed and laugh at myself at least once a day.
2. I am short. I need to understand what I can and cannot do, respect my limitations, never promise more than I can give, learn when to be selfish and realize that it’s OK to say “no.”
Admittedly, sometimes a day comes around when all I forget I can’t “do it all” or when I would just rather sleep in. I grow every day, though, and more and more I embody this philosophy in all of my actions.
What is your philosophy of life? How does it define you?
I bring you this week’s digest from the pool deck at my parent’s house. I was in desperate need of a relaxing weekend away, and this was the perfect mini-vacation. From a much more relaxed and grounded state of mind, I give you the tops picks from DR. WHAW? this week.
DR. WHAW? Sunday Digest – Week-ending August 23, 2009
1. An In-Depth Look Inside the Twitter World by Alex Cheng and Mark Evans — Do you use Twitter? Have you thought about it? This is a valuable resource which provides just about every statistic and factoid about Twitter you could ever imagine. There are some great insights here, and I challenge you to read through and find your answer to this question: so what? California and New York have the most Twitter users of any state, what does that mean to you as a marketer, a student, a job seeker? There is great value here!
2. Brands must adapt to “new normal” from WARC — While this article is referring to retailers and how they need to adapt to consumer’s changing habits, I think that we can all learn a lesson or two here. The economy and the boom of social media has changed a lot of industries for good, and they all need to adapt (and fast). Wal-Mart is one store that is actually doing well despite the downturn, in part because they have what consumers want and they fit the new spending pattern. How has the economy changed your industry? Has your business adapted? It should!
3. Think, Cultivate, Be There for Other in Social Media by Keith Trivitt — I love this post! I love social media because it opens your world to a whole community of people who can offer insight and value. Keith Trivitt explains that we all need to be willing to give back more to be truly involved in social media. He gives a very persuasive argument, and I think anyone involved in social media should read this. Be sure to check out the comments, too because there is some more valuable insight there.
4. Young People Don’t Tweet, Young Professional Do by Charlotte Barker — I could not say this any better than the title. While this post is focused upon the recent 30 Under 30 Tweeters distinction, I think there is much more to learn from this idea. It’s true that teens are not on Twitter because they don’t see it as something they can use. Young and budding professionals, however, can gain a lot of value from Twitter and should be utilizing it as much as possible. The #u30pro chat is a perfect example of a resource every young pro should be using. This chat is a great way for those over 30 to bridge the gap with those under 30. We can all learn from each other!
5. The Bridge Between “Evolve” or “Die” by Amber Naslund — Is it really so harsh a world that we must choose between evolve or die? Amber Naslund says yes, it is, but you don’t have to do it alone. Regardless of how you evolve or how you choose to move forward, it is necessary for us all to accept that (in business and life) change is often needed. This post suggests the best way to evolve is to collaborate with others who understand change is needed and to act on discussions and debates. I think this is great advice for all of us, especially now in what seems to be a time of great change. How will you evolve?
6. Has Generation Y developed social networking into a Social Media Revolution? by Sean Easley — I chose this post because it’s thought-provoking. I agree and disagree with it at the same time. Some still believe social networks are a fad, but this video explains how Gen Y has been using them to create a so-called Social Media Revolution. I agree that something big is happening, but is it a revolution? And are we (Gen Y) really responsible? You know we’d love the credit, but c’mon! There are a ton of Boomers out there using social networks for (what I’d call) revolutionary purposes, too!
7. 10 ways PR and marketing are every bit as powerful as trusted peers by Shel Holtz — There has been a lot of talk lately about how trusted peers (friends, family, classmates, etc.) are far more trusted than slimy PR and marketing folks. Before you roll your eyes and say, “DUH!” read this post by Shel Holtz. If you are in PR or marketing and are still following the tactics of yesteryear, then guess what? You will not be trusted or taken seriously by most consumers. But if you read this post and truly understand the idea of bringing PR/marketing into this millennium, then you stand a solid chance of competing with trust peers.
As always, I’d love to hear from you! I know there are readers out there somewhere (my blog stats tell me so), and I’d love to get your feedback! Please leave comments or questions, and feel free to send them to my e-mail or Twitter.