DR. WHAW? – August 7, 2009
Happy weekend, y’all! No fuss tonight, let’s get right to what I Didn’t Read While Hard At Work today!
DR. WHAW? – August 7, 2009
1. Who Finds Twitter More Effective, Advertisers or Consumers? from eMarketer — I love this post because it presents some great new stastics about what advertisers are thinking about Twitter. It shows that not as many advertisers think Twitter is very effective, which was surprising to me. What was more shocking, though, was that this study claims that young advertisers are the most aware of Twitter. VERY interesting considering all the recent reports that teens are not, in fact, Tweeting. What does this mean?
2. 5 Ways to Destroy Your Personal Brand by Jacob Share — Just as important to understanding how to build a personal brand is to understand how all your hard work could possibly be undone. This offers five key actions to avoid if you want to make sure you do not ruin your carefully crafted reputation. One key mistake is to stop doing that thing which makes you who you are in the first place.
3. Usage of Mobile Devices Still Growing Briskly by Mark Doliver — This post offers a great insight into the media usage of consumers and how it’s still changing. How can this knowledge help those of us in public relations? How can it change our work? Our lives?
4. Active Listening on the Social Web; It’s Overrated by Michael Brito — I wanted to include this post because I agree with the overall conclusion but the basis is something with which I strongly disagree. It claims that active listening is overrated and worthless without action, which in and of itself is true. There is reference, however, to a study that falsely correlates social media engagement with increased revenue. Isn’t there better proof to back up the fact that active engagement and listening is a good thing to do? Can’t we do better than this?
5. The Illusion Known as Control by Geoff Livingston — This is a brilliant post about how we must give up our control to win the social media game. I would try to summarize this post, but it would not be fair to you. Read it! It is a bit long, but it is definitely worth a read! The comments are also insightful and deserve a read all on their own.
6. Internal/External Collaboration: The Evolution of the Social Newsroom by Stuart Foster — I love this because it’s bold and experimental. It’s a great case study in-the-making about the collaboration between internal and external networks. I recommend as it is a great lesson and an exciting prospect!
7. 10-no-4 Days to Become a Social Media Expert by Chris Brogan — I. LOVE. THIS. POST. Chris Brogan is a master. In this post he satirizes so-called social media experts. If you have any interest in proclaiming yourself a guru, follow these easy steps! Great read, as well as his post about how to gain followers easily. I like to see this witty side of a social media great. It’s good to poke fun at ourselves every now and again to recognize where we need to grow and improve. What lessons do you take away from these posts?
And now, I bid thee goodnight and a happy weekend! Go out and enjoy the weather! Get some to-dos done! What else is on your list? As always, please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.
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