DR. WHAW? – September 9, 2009
I guess I expected today to be more magical. It was 09/09/09, and DI felt as though for some reason it might bring luck. Unfortunately it brought a huge customer report and a 12-hour work day. Nevertheless, I’m feeling great. Invigorated. Maybe there was some magic to the day after all. So let’s get to it: what I Didn’t Read While Hard At Work (but wanted to!) today.
DR. WHAW? – September 9, 2009
1. Welcome guest, or annoying intruder? A guest post on guest posting by Valerie Simon — I thoroughly enjoyed this post from Valerie Simon. She doesn’t have her own blog but loves to blog surf so to speak and share her thoughts by guest posting. I myself have done a guest post (or two!) and can understand the appeal. She wonders if being a permanent guest blogger is good or an unwelcome burden. I think she comes to a good conclusion, and I think it’s worth a read if you host guests or guest blog yourself.
2. The Audience In The Media Ecosystem by Jaffer Ali — In the ecosystem of the media, the audience cannot be forgotten as an important segment. The author claims that for a health ecosystem to exist, the audience must be converted into customers and more importantly into happy customers. Should there be a distinction between the customer and the audience member? What do you think? I was really intrigued by this post and think it’s definitely worth your while.
3. Twitter And The Revenue Dilemma by Michael Arrington — There is very little doubt at this point that Twitter isn’t going away. In fact, it only continues to grow and evolve as a new medium, and there are an infinite number of uses for the Web site. So what now? Twitter has a big decision to make, much like Facebook and YouTube before it. To revenue or not to revenue? This is a great explanation of the dilemma that Twitter is now facing and why it’s important. If you’re an avid user or think you may want to use it in the future, you should think about how this could effect you.
4. Packaging the News as Tweets by Mike Musgrove — This is absolutely revolutionary, and I think that it’s important for traditional news companies to understand that they can still find success in the Web 2.0 world. It seems as though the fall back plan is to charge customers for content, but there are few companies that are trying to evolve and really adapt their business plan to work within the new medium.
5. A Community? A Network? An Audience? by Rachel Happe — There are a lot of terms being thrown around these days, and to be honest, I learned a lot from this post. I’m guilty of using some of these terms incorrectly or using one when one may have been more appropriate. While these are by no means hard and fast, I think they give a good starting point. As Web 2.0 continues to grow, it is important for all of us to be on the same page and that includes speaking the same language.
6. Does Technology Make Us All-Knowing? by Lauren Fernandez — Dead on. As always! And the comments provide an incredible amount of value along with the post itself. Generation Y is very technologically savvy, but how does that effect the sense of entitlement? While being savvy is definitely a good thing for us, it’s a stretch to assume that this somehow makes us more experienced or more worthy than the generation before us. Companies maybe should not be so quick to entrust social media campaigns and similar tasks to their younger employees simply because they’re young.
7. Maybe We’ve Got it Wrong, Again by David Henderson — Ten years ago there was a lot of hype about online shopping. Many insisted that by this time we would be buying absolutely everything online, and there would be no need to for physical stores. Boy, were we wrong, eh? But what about now? Today all anyone can talk about is social media, and David Henderson urges us all to pause and think. This could be the next “big thing” we’re absolutely wrong about. It’s definitely a thought-provoking post, and I think it’s worth reading and pondering.
Boy, oh boy! It’s been a long and tiring day for me, but I’m so happy to have DR. WHAW? back in my life, how about you? I’d love to hear what you think, so leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.