DR. WHAW? – October 5, 2009

October 5, 2009 at 7:57 PM Leave a comment

What a great Monday it was.  I was working so hard through the day that I didn’t realize the time and ended up eating cereal around 3:30 p.m.!  Whoa!  So here are my favorite articles that I Didn’t Read While Hard At Work today.

DR. WHAW? – October 5, 2009

1. Microsoft and Radian6: Tools, Analytics, and Strategy by Amber Naslund — Microsoft announced today that they had chosen Radian6 as the social media monitoring tool to complete their Central Marketing Group.  As one of the most mentioned brands in online content, Microsoft felt it was imperative to find the right company to team with in this venture.  Why should you care?  To me, this shows me that Radian6 is the best.  Why?  Because Microsoft is a major player and knows what they need.  This shows me that Radian6 is the contender in social media measurement.

2. PR Metrics Evolve to Show How Discipline Drives Sales by Michael Bush — One of the most difficult obstacles to PR measurement is the lack of industry-wide standards.  Many companies are measuring very different things because no one measurement may spell success for every company.  As metrics continue to evolve, perhaps we can all agree on how PR is driving sales as this directly affects any company’s bottom line.  What do you think?  Could this be the industry-wide standard that we need to make measurement a standard in the PR industry?

3. Web Analytics You Should Know by Lisa Barone — This is some great commentary from someone who attended the Search Marketing Expo East today, and this offers some great highlights and insights from some of the best in the business.  I liked this post as you probably guessed because it does discuss and focus on measurement in the context of search marketing.

4. Facebook Measures Happiness in Status Updates by Nathan Yau — Facebook has been putting status updates to good use for once it seems.  They have measured the sentiment (specifically happiness) in status updates throughout the calendar year, and they’re calling it the United States Gross National Happiness.  Ha.  I’m all about measurement, and I think that this is quite an interesting application of sentiment analysis.  I just don’t know that I see much value to this, do you?  I can understand more when Google tries to guess consumer habits based on what we are searching, but what we put in our Facebook status?

5. Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think? by Danny Sullivan — I love this because Danny Sullivan shows that analytics and metrics are not always accurate.  He compared the number of Web site views reported by the URL shortener, Bit.ly, and Google Analytics.  There was a surprising gap, and he did more research to find out the truth.  This should tell you that analytics in their current state may not be perfect, but they are definitely a place to start.  It should also give you hope that accuracy is possible.

6. As Technorati Falters, PostRank Launches New Blog Ranking Tools by Marshall Kirkpatrick — PostRank has recently launched two new tools which will allow users to track reader engagement with single links as well as blogs in general.  This announcement comes on the heels of Technorati choice to scale back on its own blog ranking activity.  PostRank looks at RSS feeds and scores various items like comments left and inbound links.  What do you think?  Is this better than Technorati?

7. 5 reasons marketers hate Web analytics by Andrew Edwards — I absolutely love this post!  It explores five common excuses that marketers often use in the blame game.  If they claim that the tools available just don’t work, Andrew Edwards says that odds are they don’t know enough about measurement to use them properly.  What do you think?   Have you been caught using one of these excuses?  How are you addressing these concerns in your own work?

And with that, I must leave to watch what is being called Favreageddon.  I grew up in Wisconsin and feel it is my duty to root for the Packers and against that Jet Favre!  Go Pack!

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Entry filed under: DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, Twitter. Tags: , , , , , .

DR. WHAW? Sunday Digest – Week-ending October 4, 2009 DR. WHAW? – October 6, 2009

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