Posts filed under ‘Twitter’

DR. WHAW? – February 3, 2010

And I’m back! I hope you’ve like the first two contributor posts on DR. WHAW! I’m excited to have help, and I am already thrilled and impressed by what they bring to this feature. I can’t wait for more! It’s been one heck of a week for me, so I’m just gonna jump right into what I Didn’t Read While Hard At Work (but wanted to!) today.

DR. WHAW? – February 3. 2010

1. Social Media is Making Measurement More Vertical by Katie Paine — I absolutely love this post from the queen of measurement herself, Katie Paine. If you read no farther than the first paragraph it is worth your time: social media or not, measurement needs to be a focus. You must understand how you are measuring and what you are measuring, and you must know before you start that next campaign.

2. Social Media is not a Telephone or Pants by Tac Anderson — There are those that try to discredit measurement and ROI, specifically, by asking you to measure the ROI of your pants. And that’s just ridiculous. Measuring the ROI of your pants is nothing like the measuring social media and the returns that you get from using it. Don’t let ridiculous analogies stop you from understanding the value in your social media programs.

3. Facebook Develops Conversation Tracking Tool: What’s A Fan Worth? by Laurie Sullivan — Facebook has developed a tool that will allow users and companies to track conversations on the social network. I was excited to hear about this because other tracking tools do not always track Facebook posts quite well. I wonder if it’s useful or how it compares, has anyone had a chance to try it?

4. The Social Media Class of 2010 – Top Marks in Measurement, Lifestreaming and Predictive Web from Ogilvy Public Relations — I know I shouldn’t include this post because they’re technically a rival. This is incredible because the social media folks growing up today are getting top marks for measurement, which is just incredible and I can’t wait to see how much we will all learn this year.

5. A Frank Conversation About Social Media Measurement by David Berkowitz — If you are like me and missed out on the great panel at OMMA Social event this week, this is a great wrap-up about measurement and how a lot of big thinkers in social media are approaching it.

6. Social Media Pros Sound Off On Measurement Without Tools by Gab Goldenberg — If you know me,  you know I’m all about crowdsourcing! This is a great look at what many different Twitter users are saying about measurement without the ever-popular tools.

7. Google Analytics Releases Mobile Search Tracking by Paul Teitelman — I am so pumped to see this! I was just wondering a few weeks ago how to measure the new mobile craze. Can someone please try this out? Tell me how it is? While this doesn’t measure all aspects of mobile that I would like to explore, it is definitely a start.

And with that, I’m out! A bit more work and then bed await, and I can’t for y’all to meet Caleb Gardner tomorrow.

February 3, 2010 at 9:40 PM 1 comment

Your audience is the entire world, so show your entire self

Last week on the #u30pro Twitter chat, I remember someone mentioning that our audience in now global, and that really struck me. (SIDE NOTE: Does anyone remember who that was?)

We were talking about how much of yourself you should share online, and whether it’s appropriate to share facts about your personal life as well as professional when blogging or Tweeting. And we were all pretty much in agreement that there was a balance that needed to be struck between professional and personal.

And then someone said that it was silly to not show your whole self because your audience is essentially the whole world. In a time when anyone can use Google or Twitter or Facebook to find you and your thoughts, it seems silly not to share your whole self.

I would never argue that you need to give out all of your information, I still urge you to be safe online. I do, however, urge you to let your entire personality shine through in your online interactions. More and more people are making important connections online, but how strong will those connections be if they’re based only on superficial or professional information?

My closest friends from work and other places are those that I know way more about than just their professional acumen. And it’s these outside connections and personal touches that make me think of them first when a new opportunity arises. I am way more likely to recommend a person or share a job opening with someone who I know as a friend and not just a colleague.

If that does not convince you, think about this: when you work in an office, you don’t stick to shop-talk all day long, right? You talk about your family and weekend plans with those who sit near you, and you develop personal relationships along with work relationships. And which of your coworkers are you more likely to recommend? The ones you have only had professional experience with? Or those who you know inside and out?

If you truly intend to make strong and meaningful connections online and use social media as a networking tool, it may seem counter-intuitive, but it’s important to let your entire personality show through all of your interactions.

What do you think? Is it wise to hide part of who you are online? Do you think it’s best to dive in and show your whole self? Share your thoughts!

January 20, 2010 at 8:37 AM 6 comments

How do you measure personal success?

Now that I am settled into my new job as mini measurement guru at Edelman Digital, I think it’s about time I thought through some serious personal and professional goals. Because it’s the age of crowdsourcing I figure the best way to start the process is by asking y’all for advice!

For those of you who have written out professional or personal goals, how do you start? Do you have a timeline for your goals? I know that many of the answers may be, “it depends.” But what I’m trying to get at, I guess, is what is really reasonable?

Growing up during this time and with this technology, I have started to wonder whether the goals I have imagined for myself are completely outdated anymore or if they’re still unreachable. And being a measurement nerd, I know that I will want to be able to measure milestones as I go, and I will want to be able to analyze trends. Is that too much? Is that too in depth for my personal life?

At what point do goals stop being helpful and start becoming a burden and weight on my mind? I would love to hear personal experience with personal or professional goals that you have or have not reached. How did you go about setting them? How did you track or measure your progress? At what point did you declare your goal achieved or not?

Please share your comments and ideas with me. I know that I will probably evolve my own methods as I go, but y’all are a smart bunch and will provide a great jumping off point.

January 18, 2010 at 12:41 PM 9 comments

If you want my recommendation, get online and get involved!

Last week, I was asked for recommendations for two separate social media positions. In both cases, I was asked to recommend friends or people I know who may be good candidates. In one case, I immediately thought of a handful of folks, but in the other case, I couldn’t come up with a single name. What was the difference?

The first position was one very similar to my own and required a keen eye for measurement. The second was a community manager position which would require a strong social media background.

Because I had a measurement internship before my job, I know plenty of qualified and hard-working interns who are still waiting for their opportunity. That was a no-brainer to me because I had seen their work and passion when we worked together.

When I was asked to recommend someone for a community manager position, no one jumped to mind immediately (no one who was looking for a job, anyway). Then I started to look through people I follow on Twitter and online friends, and I still couldn’t think of anyone. And this made me stop and think about why, and this is what I realized: no one I knew had shown me their work or passion for social media.

I know that I have plenty of friends online (and offline) who are interested and maybe even passionate about social media, but I did not feel comfortable recommending any of them. I did not want to give my endorsement when I could not personally vouch for their social media work.

So my point is this: you must have a visible social media footprint. I can know that you have passion from offline experience, but if that same passion does not show up when a recruiter or manager searches for you online, then you will not get hired. I will not recommend someone whose work and passion I cannot find easily or have not seen through interactions online.

There have been plenty of people who encourage online presence, but I am adding my two cents because I was shocked and dismayed to realize that I could not recommend any of my friends for a community manager position.

January 11, 2010 at 9:38 AM Leave a comment

How do you quantify influence?

As you all are well aware, I’m a measurement girl.  I’m finally able to take on the whole measurement process at work, and it’s up to me not only collect data but figure out what it means for my clients.  Now that I’m focused on social media, I’ve started to wonder more about how influence should factor into my analyses.

We all know that when someone like Katie Paine or David Armano writes about a topic or event, we are more likely to pay attention.  But how does someone like me take that into account?  One blog post from a big name in social media compared with 100 blog posts on little-read blogs – which is more important?  How do you quantify influence?

I don’t mean to ask this in a hypothetical way.  I mean, if you were to give weightings to blog posts or authors based on influence, how would you do it?  Do you assign a higher number based purely on followers or based on how many comments a blogger receives?

And once you figure out what metrics are most important, how do you assign numerical values to them?  Are thousands of followers worth 5 points?  Twenty comments per blog post, is that worth 7 points?  Do you see what I’m getting at?

I recently read through the algorithm used to find a Twitter user’s Klout score.  I think this is a really thorough start, but I’m still curious how each of these factors are weighted and compared to one another.  Which do you think should be weighted most heavily?  And how much heavier should they be than others?

January 4, 2010 at 10:19 AM 15 comments

Psychology of social media: impatience, lack of focus and paranoia abound

I’ve not been around the social media game terribly long, but I have been around long enough to notice that there are certain psychological traits that seem to be common.  I don’t mean to insult anyone; I simply mean to point out traits that seem to be fueled by social media.

Because social media (and the Internet in general) are instant, impatience seems to logically follow.  I have found myself guilty of this one.  If I publish a blog post, sometimes I find myself wondering why no one reads it right away.  When I Tweet a question, why don’t I get an instant response?  Because we can get answers from search engines so quickly, I think often we expect the same instant response from social media.

This only because a true problem when it comes to a crisis of sorts.  I remember a few months ago, Best Buy fell under fire because an angry customer sought help from @BestBuyCMO on Twitter.  The person behind the Twitter handle signed off after a brief interaction and did not come back until the next day.  In @BestBuyCMO’s absence, Twitter was up in arms about how Best Buy could ignore the situation.  In hindsight, though, wasn’t it unreasonable to expect an immediate response?  On a Sunday?

Lately I’ve been noticing that we tend to jump around from topic to topic without fully resolving anything.  We lack focus. I participate in weekly Twitter chats, and while these are definitely helpful, the same topic is never addressed twice.  It’s so great to have access to many voices giving advice and asking questions about the same topic or idea. It loses a great deal of its power, though, when there’s really just chatter with no clear answer or direction in the end.

Perhaps I’m missing those who are truly focused on one topic, but I feel as though most of us (myself included) try to find the newest idea to discuss instead of looking at an idea in depth. Have you noticed this?

With the Internet becoming so ubiquitous, there is a greater need for safety online.  It’s obviously not smart to disclose all of your personal information, but at the same time, sometimes I think we are too paranoid.  Customers are not out to destroy all big brands.  Companies should be cautious and we should all be careful about how we interact online, but let’s face it, the online world isn’t out to get us (at least in most cases).

I am by no means suggesting that we throw caution to the wind and simply do as we please, but I think sometimes we all make it seem as though a company’s brand may completely fall apart should they decide to take on social media.

In all fairness, I should disclose that I have never studied psychology beyond introductory classes, but it seems to me to make sense that the immediacy of social media has encouraged these traits in all of us.  What do you think?  What else do you notice?  Am I completely off base?

December 18, 2009 at 7:53 AM 3 comments

DR. WHAW? – October 30, 2009

Happy almost-Halloween everyone!  What a festive and gorgeous fall day it was, too.  There was a ton I missed out on today while I was hard at work, not the least of which were the following posts.  But do enjoy what I Didn’t Read While Hard At Work today!

 

DR. WHAW? – October 30, 2009

1. Facebook Launches Live Status Dashboard for Monitoring Platform Performance by Justin Smith — Talk about instant feedback!  This is pretty darn cool.  As Facebook launched its new Live Status feature yesterday, it also created an easy and instantaneous way to check how the new feature runs.  This will allow the developers to quickly and easily discover any issues and fix them.

2. The Social Media ROI presentation from the #LikeMinds conference by Olivier Blanchard — If you are at all interested in social media, then you must understand ROI and how to measure social media.  In that case, you absolutely must watch this presentation from Olivier Blanchard, who is without a doubt the authority on measurement in this space.  No more must be said, just watch!

3. Notes & reading list from the Social Network Analysis Workshop by Bill Johnston — Goodness, I wish I could have been at this Social Network Analysis Workshop!  If you were like me and couldn’t make it, this post will absolutely catch you up.  This is a great introduction to analyzing social network and your strategy involving them.  This is a great first step, and I highly recommend it.

4. Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — I think I’ve said this before, but I do see the irony in featuring a post that features the best posts of the week.  This is a great list, though, and it is a bit more focused than mine, so I think it is definitely worth a look!

5. Bing for Mobile Adds Optimized Interface and Real-Time  Data by Christina Warren — Today Bing added some pretty cool new features to their mobile search.  This allows mobile users to better view and search using their search engine (as compared to Google mobile), and it also provides real-time data.  What does this have to do with measurement?  I don’t know, but it is pretty cool.  How will this change how you view the mobile Web?

6. The Trouble with Blog Influence Statistics by Shannon Paul — This is a very interesting argument against measurements like blog influence.  The claim made here is that these statistics aren’t useful because the definition of a blog isn’t clear just yet.  Make sense?  I didn’t get it right away, either, but I would recommend that you read this.  It’s an interesting theory, and I’m a bit torn.  Where do you stand?

7. Twitter Lists Rock: A Geek Review by Joe Mescher — I like this review of Twitter’s new lists feature.  I’ve seen brief reviews on Twitter, and it seems that people are torn.  Half seem to think lists are amazingly cool, while some believe that they may be just another meaningless number on which we shouldn’t focus.  What’s your opinion?  Do you have one just yet?

 

Happy Friday, y’all!  I hope to hear all your spooky Halloween stories, and I cannot wait to share some of my own.  I’ll be venturing out to the University of Wisconsin at Madison for their infamous celebration.  I have some great friends in grad school there, and I’m  happy to be visiting!  What are your plans?

October 30, 2009 at 8:22 PM 1 comment

DR. WHAW? Sunday Digest – Week-ending October 25, 2009

It has been a great week.  I got a lot done this weekend, too!  It was quite amazing!  How much did you get done?  I hope to hear that all of your weekends were productive and relaxing.  And to cap it all off here’s what I Didn’t Read While Hard At Work this week.

DR. WHAW? Sunday Digest – Week-ending October 25, 2009

1. The Case of the Missing Social Media Metrics by Rikin Diwan — I love this!  While there are many great strides toward online social media measurement, there are still some pretty big gaps.  There are some great questions in here that still need to be answered.  How can you address this lack of knowledge in your own campaigns?  How could you find the answers to these questions?

2. Social Media Measurement 2009 by Katie Paine — This is a great presentation about social media measurement from the queen of public relations measurement, Katie Paine.  This is the presentation given as the Institute of Public Relations’ measurement summit, an event I only dream of attending someday.  If you couldn’t attend, I seriously recommend you browse through her presentation.

3. 5 Free Sentiment Analysis Tools, 5 Very Different Results by Craig Hodges — I think that all companies need to be measuring, and I think there is a lot of value in sentiment analysis.  This article examines five different tools, though and shows that maybe these tools aren’t perfect.  I like that someone is taking the time to evaluate these different tools, to me that’s a pretty big deal for measurement in and of itself.

4. How to Set Up Your Google Analytics Account Structure to Avoid Headaches Later by Helen Overland — Having a Google Analytics account in the first place is a huge step in the right direction, but I love this overview of how to set up your account.  It will seriously help you make sure that you set your goals ahead of time and make sure you don’t end up confused.  I really strongly recommend this article if you’re considering using Google Analytics (and you should be) to measure campaigns or your work.

5. Introducing the Social Analytics Lifecycle by Ken Burbary and Chuck Hemann — I absolutely love this!  This shows a very insightful look into the lifecycle of social analytics and why everyone should be taking advantage of the data available through social media.  You should definitely take a look at this graphic that they have created and comment on it.  This is a perfect start, and I think it will evolve into a great tool.  What do you think?

6. “Listening” graphics have a long way to go by Mark Schaefer — I’m all about measurement, but I have never claimed that the current methods or metrics are perfect.  I love that Mark Schaefer took the time to analyze what is currently available to demonstrate what we still need.

7. Coke Weighs in on Earned Media ROI by Carol Kruse — Another big WOW!  A major corporation has weighed in on ROI, and I can’t get enough!  I’m happy to see a big player recognizing the importance of ROI and hope it will show other corporations that they need to be measuring, too.  There’s also just some plain good insight, which is worth a read in and of itself.

And with that, I intend to enjoy the rest of my weekend by being completely unproductive.  Enjoy the rest of your Sunday, y’all!

October 25, 2009 at 8:47 PM 2 comments

DR. WHAW? – October 23, 2009

And so another week ends!  I am sad to say that I will not be traveling to the University of Minnesota to visit my little sister, who is a freshman.  I’ve been feeling kind of lousy, and I felt it wasn’t safe to drive for 12 hours this weekend.  So I shall be catching up on my blog (get pumped, readers!) and getting my life organized.  I’m jet-setting off to Sydney, Australia, in two weeks, and I could not be more excited or more unprepared!  In the meantime, I bring you what I Didn’t Read While Hard At Work today!

DR. WHAW? – October 23, 2009

1. Social Media: The Need For Measurement from SEO Book — You know why I’m including this one without even clicking the link, right?  Any article that argues for the need of measurement in social media or any other medium is a must-read in my book.  So why this one in particular?  This one is thorough, and I think that with slight tweaking it could be something you show directly to a boss who needs serious convincing.  Do you agree?

2. Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff from SEOmozBlog — Ever wondered how Google works?  I certainly have.  This is a very thorough and straight-forward explanation of how Google works, and this information could help you to write  content that will rank higher on Google’s search pages. Interested?  You should be!

3. “Listening” graphics have a long way to go by Mark Schaefer — I’m all about measurement, but I have never claimed that the current methods or metrics are perfect.  I love that Mark Schaefer took the time to analyze what is currently available to demonstrate what we still need.

4. How Google Analytics just got a lot more powerful by Guy Kawasaki — Google Analytics recently announced a whole slew of new services, and this is a great explanation of what this means and why you should be paying attention.  He says who cares about Google Wave when there’s more to Google Analytics.  Your interest should be piqued and rightly so.

5. Social Networking ROI by Greg Gianforte — Wow!  An examination of the ROI of social networking, I love it!  I’ve not seen this before, and I’m happy to see that someone is taking a look at this.  There is no real mathematic backing here, but there is some great theoretical suggestions as to how to measure the ROI of social networking.

6. Coke Weighs in on Earned Media ROI by Carol Kruse — Another big WOW!  A major corporation has weighed in on ROI, and I can’t get enough!  I’m happy to see a big player recognizing the importance of ROI and hope it will show other corporations that they need to be measuring, too.  There’s also just some plain good insight, which is worth a read in and of itself.

7. Top 10 brand and marketing trends for 2010 by Robert Passikoff — This is a great look at what might lie ahead.  I strongly urge you to read through these and think about them seriously.  Do you think this is right?  What would you include or exclude?  It’s always important to be looking to the future, and this is a great start to what should be a broad conversation.  Weigh in!

Thank goodness it’s Friday, eh?  I’m happy to be relaxing and spending some time checking things off my to-do list this weekend.  Also, I’ll be happy to sleep in and get really better.  What are your plans for the weekend?

October 23, 2009 at 7:42 PM Leave a comment

DR. WHAW? – October 22, 2009

Oh boy! Thursday was quite a day, eh?  There were so many good articles about measurement that I could barely keep up.  And on top of that, my flu-like symptoms were back with a vengeance.  But here it is, what I Didn’t Read While Hard At Work!

DR. WHAW? – October 22, 2009

1. How to Set Up Your Google Analytics Account Structure to Avoid Headaches Later by Helen Overland — Having a Google Analytics account in the first place is a huge step in the right direction, but I love this overview of how to set up your account.  It will seriously help you make sure that you set your goals ahead of time and make sure you don’t end up confused.  I really strongly recommend this article if you’re considering using Google Analytics (and you should be) to measure campaigns or your work.

2. Two Great Articles on Social Media and Online Advertising Statistics by Christopher Drinkut — This posit offers a look at a couple of great pieces about trends in online marketing.  And yes, I realize the irony of including this article in my summary when it is essentially a summary of two articles.  Ha. What a fantastic sentence that was!  But there really are some great insights here, and it’s worth a read!

3. 9 Vital Statistics for Tracking Site Traffic by Allen Moon — If you want to track the traffic to your Web site, this is an awesome resource if you’re just starting out.  While I wouldn’t recommend using site traffic as the sole indicator of campaign or initiative success, I think it is definitely something you should be keeping your eye on.  More traffic is good, no matter how you look at it.

4. Four tips for analysing SEO Google Analytics style by Ran Nir — Search engine optimization is one of the new “big things” in social media and online marketing.  While I don’t think I completely understand it, as with any tactic, it should be effectively measured if you plan to use it.  This is a great resource to show you how to measure your success with SEO using Google Analytics.  I would love to test this out, actually, and perhaps I should!  Then I may have an opinion about SEO.

5. The Importance of a Social Media ROI Diagnostic by Jacob Morgan — I know you have all heard about ROI and social media ROI, but have you heard about an ROI diagnostic?  It’s pretty interesting, and I think for that reason this blog post is definitely worth a read.  There is a lot to be gained from an ROI diagnostic, like a solid definition of ROI and what analytics can do for you.  Read up, y’all!

6. Using Google’s SideWiki to Monitor Your Online Reputation by Matthew Elshaw — So, you may remember there was quite the fuss over Google’s SideWiki a couple weeks ago.  Now this post suggests that it may not be entirely evil and could, in fact, be used to monitor your reputation.  This is a great introduction to how you could use SideWiki effectively.  What do you think?  Will you use this?

7. Introducing the Social Analytics Lifecycle by Ken Burbary and Chuck Hemann — I absolutely love this!  This shows a very insightful look into the lifecycle of social analytics and why everyone should be taking advantage of the data available through social media.  You should definitely take a look at this graphic that they have created and comment on it.  This is a perfect start, and I think it will evolve into a great tool.  What do you think?

And with that, I hope that y’all will have a fabulous Friday!  What’s on your schedule for the rest of the week?

October 23, 2009 at 6:03 PM Leave a comment

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