Posts tagged ‘DR. WHAW?’

DR. WHAW? – February 8, 2010

Hey everyone!  Hope you had a great weekend and enjoyed the Super Bowl Holiday.  I was stuck in meetings all day today, so it was a relief to sit down tonight and catch up on some reading.  Here’s what I enjoyed when I got a break tonight, what I Didn’t Read While Hard At Work:

DR. WHAW? – February 8, 2010

  1. Beware of Vanity Metrics — This excerpt from Eric Ries’ new post on Harvard Business Review is an important read for anyone who ever touches metrics.  It’s so easy to get caught up in positive numbers and not pay attention to the fact if these numbers, even though they’re positive, are really the ones you should be watching.  A classic case that I always see is when people brag about great Click Through Rates (CTRs).  While in some campaigns, this can be a valuable metric, the much more important number is the Conversion Rate.  How many of those clicks actually turned into a conversion, whatever that conversion may be.  If you’re not turning your Clicks into Conversions, then a high CTR just means your spending much more than you need to be.  Love Eric’s three A’s of metrics: actionable, accessible, and auditable.
  2. Google Set to Make Gmail Social — I know that this one is one from of the “big guys” (Mashable), however, it’s too important to not include.  Gmail is about to roll in social updates.  As the Mashable title says, this is HUGE.  It makes Gmail infinitely more sticky and turns the Google product into an even more complete hub for online activity.  The article raises some good questions about whether Facebook and Twitter will be initially included?  Also, I know that the majority of the folks in my Gmail chat list are clients that I email with, I don’t necessarily want them to see pictures from Friday night that my friends’ tag — what kind of privacy settings will be enabled?  If Google takes it too far, they may actually lose users. Look forward to seeing this rolled out and how it will really function.
  3. For the life between buildings – some notes on the iPad — I was unfamiliar with this blog, City of Sound, but I’m definitely going to subscribe.  Before you click over to this post, let me say that it’s very long…unnecessarily long.  However, the first quarter is really great and that’s what I recommend you read.  I know it seems silly to include a post that only has 25% of solid stuff, but that’s just how *solid* that 25% actually is.  The post is relating the iPad to architecture and urban planning, two favorite topics of mine, and making the argument that it’s the perfect device for “in-between places”: cafes, meeting rooms, bars, planes, cabs, etc.  In other words, it’s the ideal device for cities.  The argument is a cool one and I’ve never seen one made for software in this manner, so I definitely recommend you check it out!
  4. Telling Stories With Interfaces — I eschewed the urge to put a typical “Super Bowl Sunday Ad Recap” post in this list, however, this post is inspired by one of the ads.  Perhaps my favorite from the night — Google’s Parisian Love.  It was such a great, simple, and touching ad.  Anyway, Robin writes about how this ad is typical of an entire genre, Telling Stories With Interfaces.  She shares some of her favorite other “ads” that do the same.  It’s a really cool genre and got me thinking about how we could maybe employ this technique at my business.  If for nothing else, visit this one to watch some other really cool stories.
  5. PR Ethical Dilemmas of Ghost Commenting — For as many opportunities bore by social media, there are just as many “traps.”  Many companies out there think they can game the system or pay someone to worry about the “problem” for them.  Todd Defren runs an impressive agency, SHIFT, and has had a series of interesting posts talking through different social media/pr ethical dilemmas.  This one gets into ghost commenting and whether an agency should comment on behalf of their clients.  Todd takes two stances in the post and I agree 100% with him on both.  Check it out and see what you think.
  6. Big Think Interview with Jason Fried — OK, I know that the “R” in DR WHAW stands for “Read,” but I had to throw this video in here.  Maybe listen to it in the background while you read one of the other posts.  This is a good 30 minute interview with Jason Fried, founder of 37signals.  Jason’s signature “thing” is to be blunt and very opinionated.  He rarely disappoints, and that holds true in this interview.  However, there’s no denying that he has been uber successful and is an extremely smart designer, entrepreneur, and person.  Check out this interview and try to gleam some good advice for your business or your clients’.
Well, those are my DR WHAW.  I know I’m one short, but I’ve been swamped all day, and it’s the day after the Super Bowl, so can I just claim I’m hungover?  Hope you enjoy them, let me know what you think!

February 8, 2010 at 8:37 PM Leave a comment

DR. WHAW? – Week-ending February 7, 2010

Hello y’all! I am so thrilled with the first week of DR. WHAW? contributors! I hope that y’all appreciate having this daily feature as an actual daily feature (I know, I was falling down on the job before), and I’m so excited to keep bringing you what we Didn’t Read While Hard At Work (but wanted to!). Without further ado, here’s this week’s digest.

DR. WHAW? – Week-ending February 7, 2010

1. Notes From a Conversation With Y Combinator’s Paul Graham by Om Malik — Paul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.

2. Is Real-Time Search Good for Businesses? by Michael Brito – This article discusses the impact real-time search results will have on your business – timeliness. You/your clients have to be ready to respond! Also see the post from ZDNet’s Jennifer Leggio: Google real-time search + Twitter = a wake-up call for brands.

3. The Taboo (But Critical) Community Skill by Amber Naslund – While social media is about community and building relationships, we need to keep in mind that it’s also about sales. I’ve been asked before about providing ROI for the activities we suggest to our clients. They want to know that they’ll be getting something ($$) out of the time they’re investing. Be sure to read the comments as well for additional nuggets of info!

4. How Is PR Changing? by Jeremy Porter – Everything changes, we know that. Porter makes a good point: PR itself isn’t really changing; however, our audience now has a voice. We also need to think about technology and its impact, new skills we need to possess to stay marketable in the workforce and different ways to effectively measure results.

5. Facebook Develops Conversation Tracking Tool: What’s A Fan Worth? by Laurie Sullivan — Facebook has developed a tool that will allow users and companies to track conversations on the social network. I was excited to hear about this because other tracking tools do not always track Facebook posts quite well. I wonder if it’s useful or how it compares, has anyone had a chance to try it?

6. Google Analytics Releases Mobile Search Tracking by Paul Teitelman — I am so pumped to see this! I was just wondering a few weeks ago how to measure the new mobile craze. Can someone please try this out? Tell me how it is? While this doesn’t measure all aspects of mobile that I would like to explore, it is definitely a start.

7. Do the Old Timing Rules Still Apply for Media Relations? by Dave Fleet — I read MarketingProf’s Daily Fix quite often. I love its practical, straight-forward advice for how to do communications well. In this post Dave Fleet asserts that the old rules for when you should pitch to journalists are outdated.

What a great first week, y’all! I can’t wait to bring you more, and I can’t wait for you to better get to know the three new DR. WHAW rockstars!

February 7, 2010 at 8:51 PM Leave a comment

DR. WHAW? – February 5, 2010

Happy weekend!  I hope your weeks went well and that our reading material helped out a little.

I realized that unlike the other DR WHAW? contributors, I didn’t really introduce myself.  My name is Clay Schossow and I run a web design and development company, New Media Campaigns, in North Carolina.  We work with all types of awesome organizations across the world and have built more than 400 websites in the past 3.5 years.  About half of our work is as the interactive partner for agencies.
OK, enough about me and now onto the good stuff!  Let’s roll into the weekend with a good stack of reading material I Didn’t Read While Hard At Work (but wanted to!):
DR. WHAW? – February 5, 2010
1. Getting Started Publishing on Google News – If you ask me, SEOmoz is the ultimate authority on all things SEO.  Their advice is always practical and helpful.  This article does a great job of explaining how to capitalize on an extremely valuable resource: Google News.  Read through this step by step guide and learn how to get premium coverage for your writing.
2.  Bartle Bogle Implements New Management Model – It’s no secret that the recession and explosion of digital have turned just about every industry on their heads, especially the ad industry.  I’m always interested in how firms are restructuring and handling new models of business (more digital, more pay days tied to results, etc.), and this new model by BBH is really interesting.  Tying top talent to top accounts.  Makes sense to me.
3.  Zappos: Social Media Marketing Example #26 – Just about everyone knows that Zappos did a great job of serving customers, first.  Even more people know that Zappos’ strategy led to a near-billion dollar acquisition by Amazon.  And the entire universe knows that these things were mainly driven through the web and social media.  However, do you know every little detail of the company’s online history?  I can admit that I’ve cited Zappos as a case dozens of times, but I really only knew the broad strokes.  This case by Ignite Social Media delves into every possible specific you can imagine.
4. Startup Advice In Exactly Three Words – Dharmesh Shah is an incredibly brilliant guy who has started several successful companies.  His blog OnStartups is required reading for entrepreneurs in the tech-o-sphere.  He recently offered 50 pieces of solid advice in “triplets” — three words.  This one is easy to read and really makes you think about if you’re doing these things in your business.
5. 10 Ways to Build Social Media Expertise Using Personal Projects — Great, quick piece from Harvard Business Review about how practice makes perfect and how you can practice on yourself before paying clients.  I *really* like the last one about working late at night or early in the mornings so you aren’t affecting large audiences with your changes.
6. Chanel Learns to Think Like a Media Company – Cool piece from Business of Fashion (rockin’ site!) on how Chanel is playing more and more like a media company in the digital space.  From creating web videos to breaking news online, the company has really embraced the digital space.  Article shows that the strategy of inbound marketing and creating content works for even the most entrenched brands and helps them reach new audiences.
7. How to Manage Virtually – This one is pretty self-serving, but I was so pumped that I couldn’t hold it back.  Inc. featured me and my company the other day in a post about how to manage employees who work virtually.  The author articulated my points in a much more coherent manner than I ever could, so I thought I would share.
OK, it’s sushi and sake time for me, but I hope these pieces start your weekend off right!

February 5, 2010 at 7:28 PM Leave a comment

DR. WHAW? – February 4, 2010

Hello, there. I’m grateful to Rebecca for letting me participate in this great DR. WHAW tradition. And I must say that I feel an awful lot of pressure coming off of three great DR. WHAW posts by Clay, Melissa and Rebecca so far this week.

I do a variety of things, from consulting on social media and marketing for businesses and nonprofits to managing the Save the Cups community, so likewise you’ll probably see me point you to a variety of things in this space. But in general the things I read tend to focus on entrepreneurship, marketing, public relations, tech and social media.

Oh, and I’m also a new dad, so maybe I’ll spice things up every once in a while with parenting advice.

So without further ado, here are the things I Didn’t Read While Hard At Work (but wanted to!):

  1. Paying the Price for Truth (Jamie Notter) Fascinating read about the power of truth, and where it should come from. Should it come from the top down? Or should employees at the bottom demand it? Whose responsibility is it?
  2. Do the Old Timing Rules Still Apply for Media Relations? (Dave Fleet) I read MarketingProf’s Daily Fix quite often. I love its practical, straight-forward advice for how to do communications well. In this post Dave Fleet asserts that the old rules for when you should pitch to journalists are outdated.
  3. Mastering the Art of Client Relations (Freelance Folder) I love client relations being portrayed as an art form. Because those who treat it as such are better at it. In this article those who approach client relations as a chore are contrasted with those who really go the extra mile for their clients.
  4. Facebook Could Eat the Web (Steve Rubel) Leave it to Steve Rubel to portray Facebook as a monster that should have starred in Where the Wild Things Are. There’s no denying the reach of Facebook these days, and here Steve makes it clear just how pervasive that reach is becoming.
  5. The PR Schism: Divided We Fail (Katie Paine) Katie names all the arguments we’ve heard over the past few years (trust me, you’ve heard them), and then asserts that it’s time to move past division for the sake of the industry. (Hear, hear!)
  6. How to Write a Blog That Matters (Justin Kownacki) Justin, whose snark and insight I am constantly a fan of, goes through great lengths to tell you why your blog probably sucks, and what you should do about it.
  7. Sometimes It’s Better to Brainstorm Alone (Andrew O’Connell) Since Rebecca recently raised the question of brainstorming versus crowdsourcing, it seems timely that this post from the Harvard Business Review blog should assert that sometimes its better to go it alone completely. What do you think?

There’s great stuff here. As I would say over on my blog, time to go forth and learn!

February 4, 2010 at 8:07 PM Leave a comment

DR. WHAW? – February 3, 2010

And I’m back! I hope you’ve like the first two contributor posts on DR. WHAW! I’m excited to have help, and I am already thrilled and impressed by what they bring to this feature. I can’t wait for more! It’s been one heck of a week for me, so I’m just gonna jump right into what I Didn’t Read While Hard At Work (but wanted to!) today.

DR. WHAW? – February 3. 2010

1. Social Media is Making Measurement More Vertical by Katie Paine — I absolutely love this post from the queen of measurement herself, Katie Paine. If you read no farther than the first paragraph it is worth your time: social media or not, measurement needs to be a focus. You must understand how you are measuring and what you are measuring, and you must know before you start that next campaign.

2. Social Media is not a Telephone or Pants by Tac Anderson — There are those that try to discredit measurement and ROI, specifically, by asking you to measure the ROI of your pants. And that’s just ridiculous. Measuring the ROI of your pants is nothing like the measuring social media and the returns that you get from using it. Don’t let ridiculous analogies stop you from understanding the value in your social media programs.

3. Facebook Develops Conversation Tracking Tool: What’s A Fan Worth? by Laurie Sullivan — Facebook has developed a tool that will allow users and companies to track conversations on the social network. I was excited to hear about this because other tracking tools do not always track Facebook posts quite well. I wonder if it’s useful or how it compares, has anyone had a chance to try it?

4. The Social Media Class of 2010 – Top Marks in Measurement, Lifestreaming and Predictive Web from Ogilvy Public Relations — I know I shouldn’t include this post because they’re technically a rival. This is incredible because the social media folks growing up today are getting top marks for measurement, which is just incredible and I can’t wait to see how much we will all learn this year.

5. A Frank Conversation About Social Media Measurement by David Berkowitz — If you are like me and missed out on the great panel at OMMA Social event this week, this is a great wrap-up about measurement and how a lot of big thinkers in social media are approaching it.

6. Social Media Pros Sound Off On Measurement Without Tools by Gab Goldenberg — If you know me,  you know I’m all about crowdsourcing! This is a great look at what many different Twitter users are saying about measurement without the ever-popular tools.

7. Google Analytics Releases Mobile Search Tracking by Paul Teitelman — I am so pumped to see this! I was just wondering a few weeks ago how to measure the new mobile craze. Can someone please try this out? Tell me how it is? While this doesn’t measure all aspects of mobile that I would like to explore, it is definitely a start.

And with that, I’m out! A bit more work and then bed await, and I can’t for y’all to meet Caleb Gardner tomorrow.

February 3, 2010 at 9:40 PM 1 comment

DR. WHAW? – February 2, 2010

This post was written by new and awesome DR. WHAW? Contributor Melissa Cafiero!

Can you believe it’s already February? Where did January go?! I can tell you where mine went, and it was pretty hectic, so here’s to a fabulous February!

Before we get started, I’ll tell you a little about me and what my Didn’t Read While Hard At Work posts will cover. I work with GolinHarris in Dallas, where for nearly four years, I’ve been learning all about public relations while working with technology clients. Given my background, my DR. WHAW posts will focus on PR and social media, but because I am still learning the ropes in life and my professional life, I’ll also try to throw in a dash of professional/personal development material.

I’m so excited to join the DR. WHAW family and hope you enjoy my first installment!

DR. WHAW? – February 2, 2010

  1. Godfather Colin Gunn used Facebook to run empire from jail by Daniel Foggo and Carl Fellstrom – Colin Gunn, one of the most dangerous gangsters in the UK, was able to setup and maintain a Facebook account while behind bars in a maximum security prison. He even taunted enemies in his status updates. According to an official, social networking sites are prohibited and Gunn’s profile has since been shutdown. Although the article doesn’t dive into a discussion on free speech and/or public relations issues, it’s still food for thought.
  2. How Is PR Changing? by Jeremy Porter – Everything changes, we know that. Porter makes a good point: PR itself isn’t really changing; however, our audience now has a voice. We also need to think about technology and its impact, new skills we need to possess to stay marketable in the workforce and different ways to effectively measure results.
  3. Resource: 2010 Edelman Trust Barometer – There’s a ton of content here, and clearly I didn’t have time to thoroughly consume every piece of it. Trust in businesses in the US increased to 54 percent, though “…the rise is tenuous, however, with nearly 70 percent saying business and financial companies will revert to old habits when the financial crisis is over.” According to the news release, “For the first time, this year’s survey shows that trust and transparency are as important to corporate reputation as the quality of products and services.” Wow. I do have to give some kudos to my company, GolinHarris, which started a Get Real campaign late last year which emphasizes authenticity. Don’t forget to check out the Edelman videos, too!
  4. Revealed: Which social networks pose the biggest risk? by Graham Cluley – Sophos recently published its Security Threat Report 2010 and it shows that 60% of people think Facebook poses the biggest security threat. Facebook has been taking a hit recently, particularly with its changes to privacy settings. Not too much new info here, but still worth noting.
  5. The Taboo (But Critical) Community Skill by Amber Naslund – While social media is about community and building relationships, we need to keep in mind that it’s also about sales. I’ve been asked before about providing ROI for the activities we suggest to our clients. They want to know that they’ll be getting something ($$) out of the time they’re investing. Be sure to read the comments as well for additional nuggets of info!
  6. Is Real-Time Search Good for Businesses? by Michael Brito – This article discusses the impact real-time search results will have on your business – timeliness. You/your clients have to be ready to respond! Also see the post from ZDNet’s Jennifer Leggio: Google real-time search + Twitter = a wake-up call for brands.
  7. Fourteen Tips for Getting More Sleep — and Why It Matters by Gretchen Rubin – I love The Happiness Project blog. As we continue to work harder, push ourselves and take on more responsibilities, we also have to remember to get enough sleep. Sleep improves your mood, energy level and has positive impacts on your health. Put away the laptop, let go of the iPhone, turn off the light and close your eyes.

See you tomorrow!

February 2, 2010 at 10:33 PM 5 comments

Three rockstars and now DR. WHAW? Contributors

I have incredibly exciting news! DR. WHAW is officially back and here to stay! With my crazy and unpredictable schedule, it’s sometimes too hard to keep up with this daily blog feature, but I know it is something that many of you have come to love. So I found the perfect way to keep the good doctor around without pulling out all my hair and feeling guilty when I miss a post.

I found three absolute rockstars to help me keep DR WHAW a daily feature! I have added a page to my blog to highlight these three, but I wanted to share a bit about them with you here, too. I am so grateful to these three for throwing their hat in the ring when this is still such a young blog. And I cannot wait to start working with all of them!

Caleb — Caleb Gardner is someone I met at a Social Media Club event in Chicago in December, and I could tell from the beginning that he was a unique and insightful guy. I was so happy when he volunteered to contribute, and I honestly cannot wait to see what he’ll come up with.

Clay Clay Schossow is a fellow Tar Heel, and someone I wish I could have met while still at UNC. Clay brings an incredible entrepreneurial spirit to the team, and I am really excited to get more of his perspective. I only hope that one day we can meet in person!

Melissa — When Melissa Cafiero and I first chatted on Twitter, I was struck by her intelligence and to this day her opinion is one I value quite highly. Even though we have never met in person, I am so thrilled to have Melissa join the team and put in her two cents.

Please read more about these three on the new DR. WHAW? Contributors page, and look out for great content every single day!

February 1, 2010 at 10:05 PM 3 comments

DR. WHAW? – February 1, 2010

This post was written by Clay Schossow, one of three new contributors to DR. WHAW?, which will be a daily feature moving forward. A big thanks to Clay and the other two for their help, and look for a post about these three rockstars tomorrow!

Hey everyone!  I’m Clay and I’m going to be helping Rebecca keep DR. WHAW? updated by posting twice per week (Mondays and Fridays).  I’m really happy to work with her for a few reasons:

  1. I think DR. WHAW? is a great concept and I’m excited to be involved.
  2. She’s cultivated a really great community on this blog and I’m happy to become a part of the conversation.
  3. She’s a fellow Tar Heel and feels my pain about this basketball season.

I run a web design, development and marketing start-up, so my posts will tend to be more about entrepreneurship, business and marketing.  Rebecca was cool with this direction, as we both believe variety is the spice of life.  This post is my first in the DR. WHAW? series, so please let me know in the comments what you think of the content I post, as my goal is to provide the most interesting and thought-provoking articles I can.  Feel free to offer up criticism, I promise I won’t take it personally.  And I promise that I’ll keep getting better as I post more.

So, without further ado, here’s what I Didn’t Read While Hard At Work (but wanted to!).

DR. WHAW? – February 1, 2010

  1. Why do we take ourselves so seriously? — This is a great, short piece from a few days ago that I just got to read today on the Brains on Fire blog.  In a world where so many people  and companies take themselves alarmingly seriously, this post was a refreshing breath of fresh air.  It’s always nice to be reminded that people like to interact and work with folks that can laugh at themselves and have a good time. These laughs and fun moments will likely translate into trust and a positive experience.
  2. The Present Value of Future Cash Flows — Don’t let the title intimidate you; this post is a really easy read about a basic tenet of investing.  More than the individual post, I’m excited about this series by Fred Wilson, MBA Mondays.  Fred is one of the better known and more successful VC’s out there, and he’s going to start a weekly post giving a basic MBA lesson in layman’s terms.  For those of us who focus on the business side of things but don’t have an MBA, I imagine this series will be very helpful and enlightening.
  3. Are You a C.E.O. of Something? — Great NY Times interview of Zynga CEO Mark Pincus.  Sheds some light into how he organizes his business, delegates responsibility, and keeps a positive corporate culture.
  4. Notes From a Conversation With Y Combinator’s Paul GrahamPaul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.
  5. Trail of Breadcrumbs — A new study says 89% of journalists turn to blogs for research and 65% use social media.  Some convincingly high numbers of why organizations should be engaging in these media.  These numbers rang true for me, as a reporter from Nebraska called me a few weeks ago to discuss some of the political articles on our blog; they ended up spinning our posts into the backbone of their story, which was really cool.  Also, love Todd’s analogy of social media and blog content to breadcrumbs.

Well, those are my first five articles.  I know Rebecca usually posts seven, but she still has a leg up in the experience category.  Seven will be something to which I will aspire.  Let me know your thoughts on this inaugural post and I’ll work to keep getting better.  Looking forward to the conversation!

February 1, 2010 at 9:26 PM 3 comments

Calling all DR. WHAW fans!

So I’ve come to a decision:

I cannot keep up with DR. WHAW? all by myself.

I haven’t thoroughly planned this out just yet, but I have realized that in order for DR. WHAW to be consistent (and daily), I need some help. Since there were many of you who were glad to see this daily feature return, albeit briefly, I am hoping that there are some out there willing to help me keep DR. WHAW a nightly staple.

Ideally, I’d like to have one or two regular contributors who are willing to help me out a couple nights a week to make sure that DR. WHAW doesn’t fall by the wayside. You don’t necessarily have to love measurement, you just have to be willing to share what you Didn’t Read While Hard At Work. I prefer that you pick one general topic or passion and highlight it, but hey! I’m flexible!

If you would like to help me out in this venture, please send me the following information to denison.rebecca[at]gmail[dot]com:

1. Your Name

2. Previous blogging or writing experience (Twitter handle is OK, too!)

3. Why you want to write for DR. WHAW?

Also feel free to reach out if you have any questions! I hope to hear back from at least a few of you soon! :)

January 26, 2010 at 1:42 AM Leave a comment

DR. WHAW? – January 19, 2010

Very much delayed, and I wish I could explain the reason why! You’ll just have to trust me on this. I was held up by a HUGE monitoring project this week, and I’m thrilled to be so busy. But still, I wanted to share what I Didn’t Read While Hard At Work on Tuesday.

DR. WHAW? – January 19, 2010

1. How Relationships Improve Sales by Chris Brogan — OK. I try not to include posts from the “big guys” too often because their content already gets plenty of exposure without my help. But in this case I wanted to make an exception. It’s a couple weeks old, but I love that this gives a good reason why relationships actually do affect the bottom line, which is what most executives these days are worried about. This is the reason we measure social media and engagement. It really does matter!

2. ROI Measurement: The 4th Stage of Social Media Maturity by Matt Carter — Recently a report was released which, among other things, outline what it called the Social Media Maturity Road Map. I loved this blog post because it highlighted where this report was completely (and disappointingly) lacking: measurement. I am so impressed to see others who share my passion for measurement and insist that it belongs in the discussion.

3. 100 Ways To Measure Social Media by Rodger Johnson — 100?! Can you believe it? This is a pretty good list of 100 ways to measure social media, and I would say it is by no means a comprehensive list. My goodness. You should definitely consult this list the next time you’re stumped as to how you can effectively measure a social media campaign, but also let’s all take a moment to appreciate how far measurement has come in so little time.

4. Simple Social Media Measurement Matrix by Sandra Fathi — This is kind of a cool concept! Sandra has created a matrix for social media that explains what metrics to look for based on what network you’re focusing on. I like this mostly because I think it’s a good way to organize all the different social networks out there, but I don’t think this has to be your absolute guide. Metrics change as projects do, but this structure is a good tool to use.

5. What ROI measurement system do you use by Henry Alzamora — This one I thought was just darn cool because measurement, particularly related to social media, is cropping up everywhere for me these days. Even on LinkedIn! Maybe I’ve missed it before, but I thought it was really neat that someone had started a discussion about measurement (ROI!) on a group on LinkedIn. Awesome!

6. Concrete Social Media Measurement Will Come by Scott Gulbransen — I love this. We’re not quite there yet. As much as I’d love to believe that measurement is ready to take on the world, it’s definitely not true. Not just yet. And this is a great post because it calls that out, but it also gives hope that there will be concrete measures for social media one day.

7. The Great Social Media  Measurement & Analytics Fallacy by Matt Carter — I know, I know! Two posts from the same author. This doesn’t happen! But I think that Matt Carter earned two spots today. I get in the habit of forgetting that measurement (and measurers) can be flawed, too. I love this analytical look at measuring engagement because it calls into questions some assumptions that we make. What do you think about this? Where do you stand?

Better late than never, eh?

January 21, 2010 at 2:06 PM 2 comments

Older Posts


Subscribe to keep track of what I’m up to!

More from me on Twitter!

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Recent Thoughts

Categories

Previous Posts


Follow

Get every new post delivered to your Inbox.