DR. WHAW? – July 28, 2009

July 28, 2009 at 10:08 PM 3 comments

I was really excited with the feedback from DR. WHAW? Day 1, and I sincerely hope to receive more helpful comments and questions.  : )  Without further ado here’s what I Didn’t Read While Hard At Work today…

DR. WHAW? – July 28, 2009

1. This I Believe by Avinash Kaushik — I thoroughly enjoyed this post for two reasons: (1) the author’s passion and love for Web analytics shows through, and (2) it really left me with a new-found curiosity for its subject.  It’s rare to find the perfect combination of these two things, and I think this post is worth a read whether or not you give a hoot about Web analytics (plus, you’ll learn something).

2. Social Media Isn’t About Relationships for Companies by Chuck Hemann — This is a bold statement.  Everyone else I follow on Twitter seems to believe that companies should utilize social media to form more meaningful relationships with consumers and other important publics.  Chuck Hemann reminds us what companies are really intersted in: their business.  He urges SM gurus to find a way to make it meaningful to their business, not relationships.  Along the same vein, Dave Fleet wrote about ROI in social media today and why it shouldn’t be part of the SM discussion.  If you’re really interested, check out the Twitter feeds of Olivier Blanchard and Katie Paine, too!

3. Brand Experiences are for Employees and Customers by Larry R. Irons — There has been a lot of talk and advice-giving and preaching about how to portray your brand on Twitter.  This post is nothing like those others.  It’s a great reminder that when your customers won’t be interacting with your brand online but your employees.  There is great (new) advice about ensuring that each and every person puts in the effort to earn customer respect and loyalty.

4. Internet Isn’t Killing Paper, We Are by Michael Hickins — This one is close to my heart.  My last semester of college (just three short months ago), I took a course about mass media and its evolution through history.  I won’t bore you with details, but I learned a great deal about how each medium has adapted as another emerged.  In this post, Michael Hickins explains how the emergence of the Internet was not the sole “killer” of newspapers, but it was, in fact, our own thoughtlessness and (in some cases) greed.  He asks us to remember that information has always been free, which is a point worth recalling.

5. 3 reasons even “social media types” still need a resume by Amy Mengel & 3 reasons Why Resumes SHOULD be Irrelevent by David Spinks — As is apparent from their titles alone, these posts go hand-in-hand.  Amy Mengel argues that even though online presence alone can say a lot about who you are and what you can do, a resume is still a necessary tool.  She never defends the ever-present need for a piece of paper listing qualifications, but she simply explains why corporate America still requires it.  David Spinks, on the other hand, provides valuable arguments as to why resumes no longer seem, well, relevant.  Both post are insightful for different reasons, and you should enjoy each for it’s own merits.

6. Cellphones teach phonics, animation and more in school instead of cheating by Colleen Long — I love this USA Today article because it’s about a school that “gets it.”  Instead of fighting the growing presence of technological devices in children’s lives, this school has figured out a way to use them as tools to further its goals: education.  Technology isn’t going away, kids aren’t going to leave their cell phones at home anymore, so use them!  Run with the technology!  I think many businesses (and brands and people, for that matter) could learn from this.  Stop trying to find ways to make what used to work feasible in this new world and start making today’s tools work for your goals!

7. Corporate Social Media Policy: Top 10 Guidelines by Todd Defren — I know this one technically shouldn’t qualify because I found it after work, but I would have enjoyed reading it during the day just as much.  One thing I think that all companies should do regardless of marketing strategy is to implement a social media policy.  Employees are going to use it whether you control it or not, so you might as well make sure they don’t put your company at risk!  Todd Defren offers up a free set of guidelines that come with one heck of a bonus: they’ve been vetted by top corporate lawyers.  Worth a read if your company is (or isn’t) considering implementing a social media policy of its own.

And with that I bid thee g’night!


Entry filed under: DR. WHAW?.

Didn’t Read While Hard At Work – DR. WHAW? DR. WHAW? – July 29, 2009

3 Comments Add your own

  • 1. Chuck Hemann  |  July 29, 2009 at 9:44 AM

    Rebecca –

    Thanks so much for including my post here. I’m glad you found it useful. The only thing I would add to your bullet is that I don’t think relationships and conversations are totally without merit. They have plenty of value. What I’m hoping more SM “gurus” lead with are business-oriented, and less of the “fluffy” stuff. Hopefully that makes some sense.

    By the way, great to hear that you interned with Katie. She’s awesome!

  • 2. davefleet  |  July 29, 2009 at 9:56 AM

    Hi Rebecca,

    First — I love the DR WHAW idea!

    Thanks for mentioning my post. One quick note – rather than arguing that ROI shouldn’t be part of the SM discussion, I’m more in favour of helping people to use it properly and to understand that there are other metrics that can sit between SM activities and ROI. Sometimes there is a need to draw the line via a series of steps rather than an immediate leap.



  • 3. Twitted by KeithTrivitt  |  July 29, 2009 at 5:59 PM

    […] This post was Twitted by KeithTrivitt […]


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