DR. WHAW? Sunday Digest – Week-ending August 2, 2009

August 2, 2009 at 10:14 PM 1 comment

Another first for me this week: my first Sunday Digest!  I must apologize in advance because I chose a lot of measurement-related posts.  It is a passion of mine, and there were some great discussions this week that need to be highlighted (again).  If you prefer to see the best of the week from other areas, maybe you should send me your votes next week (to my e-mail or Twitter)!

New to DR. WHAW?  Find out what all the fuss is about here.

DR. WHAW? Sunday Digest – Week-ending August 2, 2009

1. Anchors in an Unmoored World by Howard Kurtz — This is a brilliant piece about how we, the public, view journalism after Cronkite, Jennings and Russert. It was particularly interested me because of the recent studies I did relating to the evolution of media. A telling quote: “When we are drowning in information, those who deliver the bits and bites become less important.”

2. Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn by Don Bartholomew — If you have any interest in public relations or PR measurement, you absolutely must read this!  This ties to #1, but I believe this post has far more hard answers for the industry (as opposed to philosophical).  Don Bartholomew offers the best, most comprehensive explanation of where the industry is headed in the next year. I could go on about this post, but this one can truly speak for itself.  Just read it!

3. Social Media Isn’t About Relationships for Companies by Chuck Hemann — This is a bold statement.  Everyone else I follow on Twitter seems to believe that companies should utilize social media to form more meaningful relationships with consumers and other important publics.  Chuck Hemann reminds us what companies are really intersted in: their business.  He urges SM gurus to find a way to make it meaningful to their business, not relationships.  Along the same vein, Dave Fleet wrote about ROI in social media today and why it shouldn’t be part of the SM discussion.  If you’re really interested, check out the Twitter feeds of Olivier Blanchard and Katie Paine, too!

4. Twittering Away Time and Money by Pat LaPointe — I have seen plenty of arguments for effective social media measurement and plenty for “having a plan,” but never have I seen them so seemlessly tied together. It provies a succinct and useful explanation of why you need goals in order to make measurement work for you (complete with four handy steps to create SM plans).

5. TechCrunch vs. Mashable – 10 Tips For Evaluating Your Competitors by Ross Kimbarovsky — I guess I’m just in a measurement and evaluation mood tonight!  This post struck me not only for its subject, but for its depth and wisdom.  Ross Kimbarovsky offers some incredible, easy-to-understand analytical steps to evaluate competitors.  As I went along with this post, I found myself asking questions which were immediately answered.  For that reason, I loved this post!

6. Why You Need an Online Home Base  – and How to Get One by Kelly Crane — Yes, I know everyone says you need to have an online presence, but I promise this post is different and worth your time.  Kelly Crane offers the first example (that I’ve seen) that goes behind the traditional message: you should have an online brand.  This post explains that not only should you be online, but everything you do online should circle (or link) back to one place, and that place is your online home base.  Read up to find out how to establish your own home base.  And if you need more reasons to create an online presence, I recommend reading what Dan Schawbel has to say.  If you’re looking for a more personal endorsement, here it is: I’ve never gotten a job through any means other than networking and all my current leads stem from online interactions.  : )

7. “With” vs. “For” by Sydney Owen — This is a brilliant and insightful post from a young, but rising PR star, Sydney Owen.  We probably don’t spend much time considering which words to use in casual conversation, but Sydney makes the case that it is more important than you think.  The words we choose reflect the perception and attitude we have.  She make a great case for “with” instead of “for.”  Please read it, you’ll be inspired!

Before you begin another hectic work week, think about what you’ve missed while hard at work.  Amazing reads?  Precious moments?  Hearty laughs?  Think about it, and make sure to check in every night to find out what I Didn’t Read While Hard At Work.

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Entry filed under: DR. WHAW?.

DR. WHAW? – July 31, 2009 It’s a small world after all, it’s a small world after all!

1 Comment Add your own

  • 1. metricsman  |  August 3, 2009 at 8:55 AM

    Hi Rebecca,
    Thanks very much for referencing my post on Measurement 2010 (#2) and for your kind words. I appreciate it.
    -Don B @donbart

    Reply

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