DR. WHAW? – August 3, 2009

August 3, 2009 at 9:17 PM Leave a comment

Happy Monday, y’all!  How was your weekend?  I hope you got all your to-dos done and found time to relax.  So glad to see ya back to find out what I Didn’t Read While Hard At Work this week.

DR. WHAW? – August 3, 2009

1. Quote 5 Words From the Associated Press? That’ll Be $12.50 by Ben Parr — The Associated Press has implemented a policy, with the help of iCopyright, that will charge anyone who reuses AP content.  For every word you copy and paste (minimum of five words), you are charged $2.50, with a maximum charge of $100 for 251 words or more.  So what does this mean for social media?  Supposedly this move was not meant to target bloggers, and it will arguably harm more than just the blogosphere.  I think this is terrible because until recently, content and information was free.  Newspapers cost as much as was needed to actually print the physical product, there was no surcharge for information.  This outrages me.  What are your thoughts?  Reactions?

2. Colleges Need to Teach Personal Branding by Katie Konrath — This is a brillaint article that argues our universities should be teaching students how to build a personal brand.  Because whether or not we may realize it right away, being able to build a brand is a necessary skill for any profession.  I liked this article in part because I can relate to it.  I feel as though I was taught a lot of the proper skills to build a brand for myself through the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill (full disclosure: I’m one heck of a proud alumnus!), but other students at the same university did not receive the same training I did.  My friends in other majors often felt as though upon graduating, they really weren’t sure what their next steps should be.  I, on the other hand, felt prepared for my first steps into the real world.  All universities should prepare students for the same steps because they are crucial.

3. Duke Professor Uses ‘Crowdsourcing’ to Grade by Erica Hendry — This is an interesting idea.  But will it work?  A professor at Duke will let students evaluate their classmates and determine each other’s grades.  The professor argues that this will encourage students to work harder to get the A because they will be required to do the work well, as opposed to trying to guess what a particular professor wants or looks for.  I see the disadvantages to traditional grading, but I also see many more faults with this system (and NOT just because it’s Dook).  How many of these students will be qualified to judge their peers work fairly?  Won’t the students who have their turn to grade later in the semester have far different standards than those who grade the first week?  What do you think?

4. With Twitter’s Arrival, NFL Loses Control of Image Game by Rick Maese — It’s official: Twitter has infiltrated the NFL lockerrooms!  Many famous players have taken to Tweeting this season, which is showing fans a whole new dimension to training camps.  Some players are excited to Tweet during halftimes and from the sidelines, but some coaches and front offices aren’t so sure about the idea.  What benefits are there to players Tweeting? Could it possibly be distracting?  I think it’s definitely a great way to engage their fans and show a different side of themselves.

5. Dr. Tweetlove, or How I Learned to Stop Worrying and Love the @Ev Bomb by Leonard Speiser — First and foremost, I love this post because I love its title.  Anyone who can make a clever reference to Dr. Strangelove when talking about Twitter is amazing in my book! Beyond the title, though, there is great value in this post.  It’s a great discussion about how one company learnd to love Twitter and social media as it is.  I find it entertaining and inspirational, and I recommend it wholeheartedly!

6. Twittergraphy by Ben Schott — The telegraph changed the way the world communicated, and this post asks if Twitter could do the same.  It’s interesting how the need to shorten words ended up in the creation of code.  We already have started shortening words and using the English language in interesting ways to fit our messages into 140 characters or less.  Where will it lead?

7. Integrated Media Strategies Are Necessary by Anne Mai Bertelsen — This post is one of the best I’ve ever read about social media campaigns.  It argues that to target Baby Boomers, you do need to use social media.  It cannot be ignored.  However, you must also remember to use traditional media as well, and you must find a way to integrate the two in a way that makes sense.  There are plenty of reasons to use social media, but there are few to abandon other forms of media completely.  Give this a read, it’s worth your while.

Hope your week started off well!  Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.  What are you favorites?  Which ones really struck you?


Entry filed under: DR. WHAW?.

It’s a small world after all, it’s a small world after all! DR. WHAW? – August 4, 2009

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