DR. WHAW? – August 4, 2009
I am excited to announce that as soon as I have completed today’s DR. WHAW? I will be heading out to my very first Tweetup right here in Chicago! I’m terribly excited, but also a bit nervous, so think good thoughts for me! Now, on to what I Didn’t Read While Hard At Work on this lovely Tuesday.
DR. WHAW? – August 4, 2009
1. Steve Jobs on why Apple doesn’t do market research by Joshua Porter — You may be shocked to discover that the company that developed such cultural phenomena as the iPod and iPhone does not do any market research. None. There have been some recent articles about this, and Joshua Porter does a great job highlighting them in this post. It’s a great read (as are the articles he links), but the key point to learn is this: “Make the very best products. Business will follow.” It doesn’t get any simpler (or any more brilliant) than that.
2. A Look Ahead at the Money in the Communications Industry by Stephanie Clifford — This is a great piece discussing how communications spending has changed over the past year and is likely to change as we barrel into the next decade. Even though it may not seem like it, it is increasingly important to understand the financials of the business. This article is a great summary and analysis of the industry today and where it’s heading. It’s important to realize that the media industry will be the third-fastest-growing sector over the next five years. Possibly even more importantly, this past year was the first time that consumer spent more time with content they paid for (books, cable, etc.). But remember there is always content that consumer are just not willing to pay for (hint, hint AP).
3. The future of newspapers as it looked in 1994 by Mark Pack — While this article was published in the UK, it’s clear that it is just as true this side of the Atlantic. Mark Pack analyzes an article that was written 15 years ago about the future of newspapers. The prediction was pretty darn good! The mock-up provided was a personalized newspaper because it (correctly) predicted that consumers would want to customize their news. While we do not have printed versions of our own personal news, we all have our own ways of finding and receiving news. There was, however, one glaring omission: the impact of the Internet on the ability to charge for content.
4. Will Sponsored Tweets Survive? by David Spinks — This is a must-read if not for the post itself, for the comments. Ted Murphy and David Spinks have inspired quite the discussion on this post, which at the time of writing had 39 comments already. Sponsored Tweets are a hot topic these days, and they deserve some serious consideration from all Twitter users. I recommend this post as a good starting place to learn more about sponsored Tweets and to join the raging discussion.
5. What’s Your Stance on Social Media Gray Areas? by David Mullen — A second question from a second (but not lesser) David. Coincidentally, these two stories are related, too! David Mullen asks us all to consider what our stance is on social media gray areas in general. There is also a lot of interesting discussion here, and it is not all centered on sponsored Tweets. I feel this deserves a read because it encourages us all to think more about the challenges we’re facing with social media.
6. Should Your Brand Have Its Own URL Shortener? Coca-Cola Now Does by Adam Ostrow — Yep, that’s right! Move over, TinyURL, bit.ly and ow.ly! Today Coke introduced it’s very own URL shortener: CokeURL.com. Links are said to be the currency of social media and the Internet in general. So how valuable is it for Coke to have it’s name on URLs? VERY! This is a great read from Mashable about why this is good for Coke and an opportunity for other brands. And the answer to the title question? Absolutely!
7. Different Approached for Social & Traditional Media Success by Todd Defren — This is an excellent post by a social media great about why you need to understand the differences between social and traditional media planning. Lately it seems as though everyone is rushing to create social media strategies, but don’t forget about traditional media completely. And don’t change all of your communications policies. Read this, it’s great advice if you’re looking to start or refine your media strategies.
Chin up, reader! You’ve made it through Tuesday, and the weekend keeps gettin’ closer. Be sure to leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter. Which articles did you like? Which did I miss? Tell me! I want to know!
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