DR. WHAW? – August 5, 2009
Today was a busy day on Twitter. I can’t tell you how much I wished I could have kept more up-to-date during my crazy work day. Have I piqued your interest? Find out what I Didn’t Read While Hard At Work today!
DR. WHAW? – August 5, 2009
1. ESPN Responds to Criticism and Publishes Social Media Policy by Jennifer Van Grove — First and foremost, I think we should all recognize that for once a big corporation did the “right” thing. After an employee Tweeted that ESPN was disallowing the use of social media that did not benefit the company, Twitter exploded with discussion about ESPN’s policies. Not long after, ESPN released its policies for publication. Talk about transparency. Bravo, ESPN! Something few would have done. Read through their policy, and think about their rules. What do you think? What would you change? Personally I think it’s leaps and bounds ahead of those who haven’t even thought about this yet.
2. Key points from #broman by Sydney Owen — If you missed this whole #broman phenomenon on Twitter, I recommend you check this post out! Sydney Owen offers the top eight take-aways from a conference call between greats Chris Brogan and Peter Shankman. This is absolutely a must-read! The biggest idea to surface: clients need to eventually learn how to utilize social media themselves, we should not always do it for them.
3. Brands on Twitter risk being labelled as just spammers by Charlotte McEleny — This post explores the idea that because of the nature of social media (Twitter in particular) brands run a risk of being labeled as “spam” if they join the conversation. To be honest, this post didn’t catch my attention until this line: “Twitter is a tool that people have to sign up for so it can’t really be spam,” [Kerry Bridge] said. This gave me serious pause. Do you agree? Wouldn’t this argument apply to e-mail? What do you think?
4. Down with titles and barriers in social media! by Dana Lewis — I love this! Thank you, Dana Lewis, for articulating the idea that titles in social media construct barriers. Isn’t social media supposed to be about engaging, conversation and community? This post explores why some insist on using titles that end up putting a barrier, and I think this is a fabulous read. It’s the first time I’ve seen this subject articulated at all, and I must say it was done so succintly and beautifully.
5. Keep your PR Enemy (Competition) Closer by Lauren Fernandez — What a great spin on the old saying! It’s essential to know your market, and Lauren Fernandez argues that public relations is no exception. This was a well-constructed argument, and it’s definitely worth a read. It left me with some questions, and I would love to see them explored. For example, how much time or effort should you devote to this? What proportion of your resources? How in-depth should your research be?
6. Even Among the Tech Savviest, Social Media Starts ‘Underground’ by Joe McKendrick — A new study was released that revealed that even those corporations considered to be the most tech-savvy, almost all successful social media initiatives begin as underground or grassroots projects. Only later are these projets sanctioned by the company. So what gives? This is a brilliant start, but why do these companies foster this social media growth? Is it something about their culture? Fascinating subject, I recommend you read up and weigh in!
7. Why Teens Don’t Tweet by Ben Parr — One of the most-Tweeted articles this week was from Mashable about a study which showed that teens do not Tweet. Statistics show that there are very few Tweeters who are under the age of 24, and although there was a significant outcry from those on the site that are teens, there was little discussion about why teens don’t Tweet. This article has not been shared quite as much, but I think it deserves more attention because it gives insight into why teens are not using Twitter as much as sites like Facebook. It’s really quite simple: teens care about their friends, not networking. What do you think? How could Twitter become relevant to teens? Or is it impossible?
Ooooh, oh! Halfway there! Ooooh, oh! Livin’ on a prayer! We’re more than halfway through our work week, so let’s keep on reading, y’all. Do you have a favorite DR. WHAW? pick from this week? Did I miss something important? Tell me! Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.
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