DR. WHAW? – August 11, 2009
Happy Tuesday, y’all! I need to continue to pack up and run errands, so I’m gonna get right to what I Didn’t Read While Hard At Work on this lovely day.
DR. WHAW? – August 11, 2009
1. Branding by Association in the Single Most Powerful Idea in Personal Branding by Dan Schawbel — This is a great post which can help anyone establish a stronger personal brand. I’m a big fan of personal branding, and I think this post should be read by anyone who is searching for a job (or not)! One of the most important messages in this post, though, is that you must stand out and give value for this to work best. Without value to hold up the association, the brand created will be hollow.
2. Notice Those Ads on Blogs? Regulators Do, Too by Stephanie Clifford — Bloggers and advertisers pay attention! The National Advertising Review Council has announced their first decisions in relation to advertisements in blogs. This could have dramatic affects on the blogosphere and the advertising industry.
3. Is Social Media Crowdsourcing Making Us Lazy? by Danny Brown — In this article, Danny Brown argues that our use of crowdsourcing has caused us to forget how to do serious research. When you need an answer to a question, why not Tweet and see who can help you? Whatever happened to good ol’ fashioned research? I argue that the use of crowdsourcing can be a good jumping off point, but should never be a substitute. There are some great comments and conversations here, you should definitely read through them.
4. Arguing against your limitations by Christopher S. Penn — This is brilliant. It’s a great expansion on the old saying, “if you think you can’t, you’re right!” Each moment that you spend fighting against your limitations is a moment you’re not spending being amazing. Read this, be inspired! Go forth and be awesome!
5. How to always be behind the social media curve by Mark Collier — I think this post should be read along with Managing beyond Web 2.0 by Donna Hoffman. Both of these authors argue that in order to manage the Web, companies need to stay ahead of the game. It is a bad idea to try to play catch-up and hire employees who are experts in the current tools. It is best to find a way to manage your company so as to be able to adapt quickly or even anticipate changes. Hire those who understand tools and know why people use them so that they can evolve as the Web does.
6. The Ultimate Showdown: Facebook vs Twitter vs Google by Aditya Rao — This is a great evaluation of the match-ups among these three big Web players. Who will come out victorious? Will there be just one survior? How will each adapt? This is a growing issue today, and it is very important to understand the implications of this competition. Read up!
7. How Many Social Media Channels Should Your Brand Be Using? by Jeff Bullas — Do you know how many social media channels companies like Dell use to communicate with their publics? A lot. Should you aspire to use that many? Perhaps not. This article gives some great guidelines for determining how many channels are necessary for your company’s needs.
As per usual, I beg you to leave your comments to help me bring you the articles and posts in which you are most interested! Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.
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