DR. WHAW? – August 13, 2009
I’m almost packed and ready to make the big move on Sunday! Ah! Takin’ my daily break and bringing you what I Didn’t Read While Hard At Work.
DR. WHAW? – August 13, 2009
1. Spend your job search time wisely by Elaine Varelas — If you’re like me, you’re stuck searching for a full-time opportunity in this economy, I highly recommend reading this article. You may be surprised! I knew that networking was a very important part of my job search, but this article suggests that more than half of my job-search time should be spent networking instead of searching ads. What do you think? I realize that I already do this, but really thinking about it and budgeting my time could do me even more good.
2. ROI – Solved! by Steve Woodruff — I love this! It reminds me of The Playmaker’s Standard from Alan Kelly. A new framework which breaks down communication into its most fundamental parts. This is the Blanchard Scale which helps you calculate social media ROI. Wonder now more! Even if you don’t fully believe he’s solved it, this post is worth reading.
3. How the brain hardwires us to love Google, Twitter, and Texting. And why that’s dangerous. by Emily Yoffe — Do you know why we love Google, Twitter and texting so darn much? Our brain is naturally hardwired to make us love seeking. As humans, we are just as excited about abstract rewards as tangible ones. We’ll seek out answers as a reward, and these tools helps us do this better and better. Also, I just love the use of science to explain our online behavior and desires.
4. 14 Ways a Blog Will Help You Get a Job by David Spinks — I love this! And not just because I have a brand new blog. : ) David Spinks lists why your blog can tell employers a lot about who you are and why you may be a good choice. Even better, the comments are full of MORE reasons why a blog can be a great asset to your personal brand.
5. Facebook Grew Twice As Fast As Twitter In July by Erick Schonfeld — This is a really good read. Facebook grew twice as fast as Twitter last month, and it wasn’t because of their recent purchase of FriendFeed. This article claims that the real difference in growth started when Facebook introduced the “Everyone Button.” I thought this was interesting because I personally have never even heard of this button, and I use Facebook every day! What about you, dear reader?
6. Study: PR Pros are Unjustly Perceived as Liars—Scoring Higher in Ethics than Surgeons and Accountants from Bulldog Reporter — Did you know that public relations professionals are considered to be some of the most untrusted among professionals? You probably had some idea. Did you also know that PR professionals have higher ethical thinking scores than surgeons and accountants? Surprised? Read this article, please. On behalf of PR folks everywhere, this is worth reading and understanding. We’re not just spin doctors.
7. After the Comma by Matt Cheuvront — I love this. This is the best explanation I’ve seen as to why everything you do (good and bad) will stay with you. Matt Cheuvront explains this by using sports as an analogy, but his example can be applied to any one. Alex Rodriguez will go down in history as an amazing baseball player, but he will always have a comma after his name explaining he admitted to using steroids. What will be after the comma for you?
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