DR. WHAW? – August 14, 2009

August 16, 2009 at 12:41 AM 1 comment

I apologize for the tardiness of this post!  I picked out these links at the usual time, but was distracted by the circus that is my life and my family.  : )  And I wouldn’t have it any other way.  Nevertheless, here it is!  Find out what I Didn’t Read While Hard At Work on Friday.

DR. WHAW? – August 14, 2009

1. With social media, first impressions count! by Chris Hughes — I love this post! From Mark Schaefer’s blog, this explores why first impressions are just as important online as they are in person.  Chris Hughes gives some great tips for setting up your presence before making your first impression in the online world!  This is definitely worth a read if you’re thinking about building or recreating your online presence or personal brand.

2. Social Media Is Having A Positive Influence On Relationships According To Reality Digital from ResponseSource — I think this article is worth a read because it’s important for all of us to understand the implications of our online actions for the rest of our relationships.  The featured study shows that our offline relationships can actually be strengthened and enhanced through online interactions.  I definitely believe this!  As someone who attended college out-of-state and far away from my family and closest friends, I found social networks exceptionally helpful in maintaining my relationships.

3. Project Retweet: The End of RTs as We Know Them? by Jennifer Van Grove — Have you heard about Project Retweet?  Twitter has finally announced that they will be adding a feature to their main Web site which will allow for users to easily Retweet.  There are some other new features that will be introduced as well, and this article from Mashable gives a great overview of the new features.  It also explains why you may not be so thrilled about the new additions.  Read up, Tweeters!

4. How T0 Be Remembered by Lisa Barone — I really enjoyed this read because it took something that is so important in the real world and brought it into the context of social media.  Lisa Barone uses social media because “it’s about using all the tools available to me so that I can be me as loud as I possibly can.”  I just love that!  Read this post to get advice about how to use social media in a way that will make you stand out.  Be remembered because otherwise making connections is useless!

5. Study: New PR Hires Must Blog, Tweet & Use SocNets from Marketing Charts — We’ve all noticed that the world is changing.  OK, maybe that’s a bit dramatic, but the world of journalism and public relations is undergoing quite the revolution right now.  As the industry adapts to Web 2.0 and social media, what will students of public relations need to learn to continue to bring the best skill set to the table?  A new study shows that while professionals still want students to have media relations skills, more and more new hires need to know how to use many forms of social media.

6. For SEC, tech-savvy fans might be biggest threat to media exclusivity by Michael Kruse — I think this article definitely needs to be highlighted because this is a huge step backward!  The Southeastern Conference is one of the largest, most prominent conferences in college sports.  In recent weeks, the NFL caused controversy by restricting the use of social media by players during games and other activities.  The SEC decided to take that a step farther and ban fans from doing things like sharing a picture of a game on their Facebook profile.  What?  Really, SEC?  The conference explains that ESPN and CBS have exclusive rights to game coverage, and the author claims that this means the SEC “gets it.”  Granted, I think he means to refer to the fact that social media is a force to be reckoned with, but in this case he’s dead wrong.  Why doesn’t the SEC create a social network which would direct content back to ESPN and CBS?  An outright ban can only cause more harm than good.

7. Creators, Reporters, Consumers by Matt Singley — I loved this post because Matt Singley gives a clear explanation of how the three title groups are evolving.  As social media and Web 2.0 become mainstream, these three groups no longer have distinct and clear boundaries.  There are hybrid groups emerging, and this post does an excellent job of discussing these new hybrid groups.  I recommend reading this to better understand how this will affect you and your work.  What doesn’t change?  How will you adapt?

Happy weekend, y’all!  Make it a good one!


Entry filed under: DR. WHAW?.

DR. WHAW? – August 13, 2009 DR. WHAW? Sunday Digest – Week-ending August 16, 2009

1 Comment Add your own

  • 1. Matt Singley  |  August 17, 2009 at 9:57 AM

    Hey Rebecca, thanks for including me on this list! I’m glad that you enjoyed the article, and it is interesting what is happening with the various consumer classes these days, isn’t it? Great links here, great thoughts, thanks for sharing.


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