DR. WHAW? Sunday Digest – Week-ending August 16, 2009

August 16, 2009 at 6:15 PM Leave a comment

What a week it has been, eh?  Facebook created a buzz when they acquired another social media company, Twitter was all aflutter because a study “proved” 40 percent of what we Tweet is pointless and social media ROI was solved!  It was tough to make some of the cuts this week, but I think I’ve brought you the best and most important articles that I Didn’t Read While Hard At Work this week.

DR. WHAW? Sunday Digest – Week-ending August 16, 2009

1. Ignoring Social Media Makes You Mute, Not Invisible by Lisa Barone — In light of recent posts about being provocative in social media, Lisa Barone explains most of the argument stemmed from fear.  Companies are afraid of being attacked through social media, and while it is hard to blame them, this post argues that companies need to realize the benefits far outweigh the cost of social media.  Disasters are not caused by SM, and SM can actually be used as a tool to survive.  Read this, it’s a must-read!

2. Facebook Acquires FriendFeed by Jason Kincaid — If you were on Twitter at all today, you already know the BIG NEWS: Facebook acquired FriendFeed.  What does this mean for you?  What does it mean for your business?  Read this article about the deal and the first interview since the acquisition.  This is an important read if you’re a Facebook or FriendFeed user as it discusses features and services.  What do you think of this?  Will it have as big an impact as everyone seems to think?

3. How to always be behind the social media curve by Mark Collier — I think this post should be read along with Managing beyond Web 2.0 by Donna Hoffman.  Both of these authors argue that in order to manage the Web, companies need to stay ahead of the game.  It is a bad idea to try to play catch-up and hire employees who are experts in the current tools.  It is best to find a way to manage your company so as to be able to adapt quickly or even anticipate changes.  Hire those who understand tools and know why people use them so that they can evolve as the Web does.

4. Is Social Media Crowdsourcing Making Us Lazy? by Danny Brown — In this article, Danny Brown argues that our use of crowdsourcing has caused us to forget how to do serious research.  When you need an answer to a question, why not Tweet and see who can help you?  Whatever happened to good ol’ fashioned research?  I argue that the use of crowdsourcing can be a good jumping off point, but should never be a substitute.  There are some great comments and conversations here, you should definitely read through them.

5. Study: PR Pros are Unjustly Perceived as Liars—Scoring Higher in Ethics than Surgeons and Accountants from Bulldog Reporter — Did you know that public relations professionals are considered to be some of the most untrusted among professionals?  You probably had some idea.  Did you also know that PR professionals have higher ethical thinking scores than surgeons and accountants?  Surprised?  Read this article, please.  On behalf of PR folks everywhere, this is worth reading and understanding.  We’re not just spin doctors.

6. How the brain hardwires us to love Google, Twitter, and Texting. And why that’s dangerous. by Emily Yoffe — Do you know why we love Google, Twitter and texting so darn much?  Our brain is naturally hardwired to make us love seeking.  As humans, we are just as excited about abstract rewards as tangible ones.  We’ll seek out answers as a reward, and these tools helps us do this better and better.  Also, I just love the use of science to explain our online behavior and desires.

7. For SEC, tech-savvy fans might be biggest threat to media exclusivity by Michael Kruse — I think this article definitely needs to be highlighted because this is a huge step backward!  The Southeastern Conference is one of the largest, most prominent conferences in college sports.  In recent weeks, the NFL caused controversy by restricting the use of social media by players during games and other activities.  The SEC decided to take that a step farther and ban fans from doing things like sharing a picture of a game on their Facebook profile.  What?  Really, SEC?  The conference explains that ESPN and CBS have exclusive rights to game coverage, and the author claims that this means the SEC “gets it.”  Granted, I think he means to refer to the fact that social media is a force to be reckoned with, but in this case he’s dead wrong.  Why doesn’t the SEC create a social network which would direct content back to ESPN and CBS?  An outright ban can only cause more harm than good.

So what did I miss?  Did you like another article better!  Tell me!  Please leave comments or questions, and feel free to send links you like to my e-mail or Twitter.  Here’s hopin’ this next week is just as beautiful and productive as the last!


Entry filed under: DR. WHAW?. Tags: , , , .

DR. WHAW? – August 14, 2009 Why crowdsourcing hasn’t made me lazy

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