DR. WHAW? – August 18, 2009
My Tuesday was far calmer, how about yours? Between a morning report and a mid-morning commute, my day still felt long!
Before I get to it, I want to say I love having this blog because it keeps me honest. It keeps me reading a TON of content everyday after work, and I love it! Without it, I know there would be days that I would come home and completely ignore my list of articles to read. So here it is, what I Didn’t Read While Hard At Work today.
DR. WHAW? – August 18, 2009
1. 11 Things to Measure Besides Clicks and Conversions by Harry Gold — In this post, Harry Gold lists 11 metrics that are being overlooked to measure the value of advertising online. Specifically the focus here is on ROI which is increasingly important because it shows how your efforts online are affecting the bottom line. While we can all agree that SM isn’t just about money, the people you answer to are very concerned about how your work online will help increase revenue (or not). This is a must-read!
2. The Five Ws of Social Media Listening by Chuck Hemann — In this incredibly insightful post, Chuck Hemann brings a new spin to the good ol’ 5 Ws: who, what, where, when and why. He reminds us that listening for listening’s sake is overrated, but what can you do if you think about goals and devise an overall strategy? This is a great place to start if you’re thinking of diving into social media or if you need to rethink a current strategy. Really, it’s just a darn good read!
3. Think, Cultivate, Be There for Other in Social Media by Keith Trivitt — I love this post! I love social media because it opens your world to a whole community of people who can offer insight and value. Keith Trivitt explains that we all need to be willing to give back more to be truly involved in social media. He gives a very persuasive argument, and I think anyone involved in social media should read this. Be sure to check out the comments, too because there is some more valuable insight there.
4. Does Your Company Support Consumer Experience Innovation? by Steve McCallion — Even though this post is geared specifically toward companies trying to create a unique consumer experience, there are good lessons here for anyone. One of the first things you must learn is that you cannot please all the people, all the time. It’s better to find what you’re good at, find where you can compete and perfect!
5. Most Companies Not Adequately Measuring Their Social Media ROI from Marketwire — A poll conducted by MarketingProfs, a trusted online resource for marketing professionals, showed that 70 percent of professionals don’t think their company is don’t enough to measure social media ROI (return on investment). This is good to know because 80 percent of professionals say they plan to increase their use of social media and that measurement is very important.
6. HOW TO: See Twitter Like Someone Else by Pete Cashmore — This is so cool! Using a new tool called cTwitterLike, you can view Twitter as though you were a different user. For example you can see exactly what my Twitter feed looks like if you’re interested. Not only is this great for entertainment and novelty purposes, but there are some definite marketing and public relations implications here. If you could look into the minds of your consumers, what would you do with that knowledge?
7. The Five Biggest Mistakes in Measuring Social Media by Gary Stein — To go along with the first post I featured, here Gary Stein gives us the biggest mistakes that are made when measuring social media. It’s not always safe to assume that your followers or fans will see a page or post, so be careful when calculating views. Also, you need to account for overlap that may occur across networks if you have an integrated communications plan. This is a really valuable post to read if you want to know more about measurement and want to implement it yourself.