DR. WHAW? – August 19, 2009
Hey out there! Special shoutout to any Chicago readers: I hope you’re OK after the storms last night! I lost power for a bit and Internet for the night (thus the delay in this post). It was a weird Wednesday for me, but I can’t really explain why. I just felt off. There was still a long list of articles to choose from for my latest picks of what I Didn’t Read While Hard At Work yesterday.
DR. WHAW? – August 19, 2009
1. 10 ways PR and marketing are every bit as powerful as trusted peers by Shel Holtz — There has been a lot of talk lately about how trusted peers (friends, family, classmates, etc.) are far more trusted than slimy PR and marketing folks. Before you roll your eyes and say, “DUH!” read this post by Shel Holtz. If you are in PR or marketing and are still following the tactics of yesteryear, then guess what? You will not be trusted or taken seriously by most consumers. But if you read this post and truly understand the idea of bringing PR/marketing into this millennium, then you stand a solid chance of competing with trust peers.
2. Old People Attack Gen Y’s Work Ethic, Again. by Elie Mystal — I chose this post because I agree with the overall premise, and I think it has the potential to spark some much-needed conversation. The basic idea behind this post is that older folks need to lay off Gen Y because generations have been fighting for, well, generations! The claim is that there is nothing new to the generational strife, instead there is a new medium through which to express frustrations. I agree that generational disagreements have been around forever and will probably never go away completely, but I don’t completely buy the idea that the sole problem with Gen Y resides in the use of a new medium to express gripes. I really do think our generation being raised along with this new form of communication has changed us (for better or worse).
3. Is Your Social Media Strategy Really Web 2.0? by Anthony Bradley — I love this post! We’ve heard this argument before, just not about social media strategy. Anthony Bradley explains that if you use the same tired Web 1.0 strategies in your new social media strategy, it’s not really Web 2.0. It should be two-way, collaborative communication with the majority of content coming from the community, not you. Otherwise you’re really just putting lipstick on Web 1.0!
4. “Entrepreneur” is a mindset, not title by Monica O’Brien — This is brilliant, simply brilliant! If you’re an entrepreneur or not, this is absolutely a must-read. Monica O’Brien was fed up with the idea that some entrepreneurs were better or cooler than others. Being an entrepreneur is all about your mindset, nothing more! We need to realize that trying to compete with one another will get us nowhere, and what we really need is to support each other. Old, young, new, seasoned – you need to read this!
5. If it’s good enough for cheese: What would artisanal news look like? by Gina Chen — This post really caught my attention and not just because I’m from the good ol’ Dairy State. In this post, Gina Chen argues that perhaps the business model and concept of artisanal cheese or bread should be applied to news. With all the chatter circulating about niche and hyper-local news, I thought that this would also be a worthwhile read for us all. Could artisanal news be the way of the future? What do you think?
6. 45% of Employers Now Screen Social Media Profiles by Jennifer Van Grove — Think about it this way: one of every two employers you now talk to will screen your online profiles as they evaluate you for a job opening. Really let that sink in. I feel as though some of us were skating by thinking that odds are the employers we’re talking to aren’t those crazy one looking us up online. Think again! I think at this point it’s a best bet to assume any employer will be looking for you, and what will they see? Even more importantly, what won’t they see? It’s officially time to suck it up and think long and hard about what your social media profiles say about you.
7. Young People Don’t Tweet, Young Professional Do by Charlotte Barker — I could not say this any better than the title. While this post is focused upon the recent 30 Under 30 Tweeters distinction, I think there is much more to learn from this idea. It’s true that teens are not on Twitter because they don’t see it as something they can use. Young and budding professionals, however, can gain a lot of value from Twitter and should be utilizing it as much as possible. The #u30pro chat is a perfect example of a resource every young pro should be using. This chat is a great way for those over 30 to bridge the gap with those under 30. We can all learn from each other!
And with that, I’m off to get ready for another great day at work! What articles am I missing? Are there specific topics you would like to see covered! Tell me about it! Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.
Entry filed under: DR. WHAW?, Job search, Life as an intern, Marketing, public relations, Social Media, Twitter. Tags: DR. WHAW?, intern, Job search, Marketing, public relations, Social Media, Twitter.