DR. WHAW? – August 20, 2009

August 21, 2009 at 5:26 AM 2 comments

What a week it has been, eh?  It’s almost Friday (thank goodness!), and today there will be no dilly-dallying!  Here’s what I Didn’t Read While Hard At Work!

DR. WHAW? – August 20, 2009

1. The Bridge Between “Evolve” or “Die” by Amber Naslund — Is it really so harsh a world that we must choose between evolve or die?  Amber Naslund says yes, it is, but you don’t have to do it alone.  Regardless of how you evolve or how you choose to move forward, it is necessary for us all to accept that (in business and life) change is often needed.  This post suggests the best way to evolve is to collaborate with others who understand change is needed and to act on discussions and debates.  I think this is great advice for all of us, especially now in what seems to be a time of great change.  How will you evolve?

2. Limiting Yourself: The Key to Your Success from Illuminated Mind — I love this post!  I love it so much, in fact, that I will soon be writing a post myself explaining my philosophy of life, which is similar.  While we all think of limitations as these terrible things that keep us from reaching our full potential, it is important to realize that some limitations can actually be the reason for our success.  You cannot do everything, and by realizing what you can and cannot do, you can be more successful.  Make sense?  Not completely?  Read up!

3. Has Generation Y developed social networking into a Social Media Revolution? by Sean Easley — I chose this post because it’s thought-provoking.  I agree and disagree with it at the same time.  Some still believe social networks are a fad, but this video explains how Gen Y has been using them to create a so-called Social Media Revolution.  I agree that something big is happening, but is it a revolution?  And are we (Gen Y) really responsible?  You know we’d love the credit, but c’mon! There are a ton of Boomers out there using social networks for (what I’d call) revolutionary purposes, too!

4. How ‘Shareable’ Is Your Social Media Content? by Mack Collier — If you know anything about using social media for business and marketing, you know that sharing content is a BIG DEAL.  So how best to ensure your content gets shared?  Make it shareable!  How to do that may seem simple, but Mack Collier gives a great explanation here about why it’s probably less obvious than you might think.

5. Is There Value in Discussion That Stops There? by Noah Brier — I will admit that I had to read this post twice before I fully understood, but I think it’s definitely worth a read (or two : )) by those of us involved in social media.  Noah Brier ponders where there is value to a discussion that ends without action.  If your consumers talk all day on their blog or Twitter about your brand, if no action comes of it, is that valuable to you?  Does discussion for the sake of conversation have real business value?  Am I missing the point?  Share your thoughts.

6. Social Media Saturation Yes, Maturation No. by Marc Meyer — Do you notice that sometimes blog posts seem to remind you of something?  Maybe it was that blog post you read last week from a different author.  Marc Meyer claims that we’ve reached social media saturation: there’s nothing new being written about social media.  But has it matured?  Not even close!  We’re encouraged to stop thinking about what social media is (we get it!) but think more about what it can do and how.

7. Can you out-source authenticity? by Mark W. Schaefer — This is a great post because I think it addresses a relevant dilemma with a personal anecdote and because the comments provide an incredibly valuable discussions.  Mark W. Schaefer asks if ghostwriting for a CEO is a good idea or not.  It brings up the question of whether ghostwriting at all is acceptable for public relations or marketing folks.  What do you think?  I strongly encourage you to weigh in, or at the very least check out the already-great conversation.

And with that, I wish you a happy Friday!  Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.


Entry filed under: DR. WHAW?, Marketing, public relations, Social Media, Twitter. Tags: , , , .

DR. WHAW? – August 19, 2009 DR. WHAW? – August 21, 2009

2 Comments Add your own

  • 1. marc meyer  |  August 24, 2009 at 10:04 AM

    Rebecca, thanks for the mention and your other 6 recaps on what to read is a nice list. Love posts like this!

    • 2. Rebecca Denison  |  August 24, 2009 at 10:06 AM

      I’m so glad you enjoyed it! I LOVED your post. I keep feeling like I often read the same things over and over again, just spun in a slightly different way. I was glad to know I’m not alone and see in which direction we should be heading!


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