DR. WHAW? Sunday Digest – Week-ending August 23, 2009

August 23, 2009 at 2:32 PM 1 comment

I bring you this week’s digest from the  pool deck at my parent’s house.  I was in desperate need of a relaxing weekend away, and this was the perfect mini-vacation.  From a much more relaxed and grounded state of mind, I give you the tops picks from DR. WHAW? this week.

DR. WHAW? Sunday Digest – Week-ending August 23, 2009

1. An In-Depth Look Inside the Twitter World by Alex Cheng and Mark Evans — Do you use Twitter?  Have you thought about it?  This is a valuable resource which provides just about every statistic and factoid about Twitter you could ever imagine.  There are some great insights here, and I challenge you to read through and find your answer to this question: so what?  California and New York have the most Twitter users of any state, what does that mean to you as a marketer, a student, a job seeker?  There is great value here!

2. Brands must adapt to “new normal” from WARC — While this article is referring to retailers and how they need to adapt to consumer’s changing habits, I think that we can all learn a lesson or two here.  The economy and the boom of social media has changed a lot of industries for good, and they all need to adapt (and fast).  Wal-Mart is one store that is actually doing well despite the downturn, in part because they have what consumers want and they fit the new spending pattern.  How has the economy changed your industry?  Has your business adapted?  It should!

3. Think, Cultivate, Be There for Other in Social Media by Keith Trivitt — I love this post!  I love social media because it opens your world to a whole community of people who can offer insight and value.  Keith Trivitt explains that we all need to be willing to give back more to be truly involved in social media.  He gives a very persuasive argument, and I think anyone involved in social media should read this.  Be sure to check out the comments, too because there is some more valuable insight there.

4. Young People Don’t Tweet, Young Professional Do by Charlotte Barker — I could not say this any better than the title.  While this post is focused upon the recent 30 Under 30 Tweeters distinction, I think there is much more to learn from this idea.  It’s true that teens are not on Twitter because they don’t see it as something they can use.  Young and budding professionals, however, can gain a lot of value from Twitter and should be utilizing it as much as possible.  The #u30pro chat is a perfect example of a resource every young pro should be using.  This chat is a great way for those over 30 to bridge the gap with those under 30.  We can all learn from each other!

5. The Bridge Between “Evolve” or “Die” by Amber Naslund — Is it really so harsh a world that we must choose between evolve or die?  Amber Naslund says yes, it is, but you don’t have to do it alone.  Regardless of how you evolve or how you choose to move forward, it is necessary for us all to accept that (in business and life) change is often needed.  This post suggests the best way to evolve is to collaborate with others who understand change is needed and to act on discussions and debates.  I think this is great advice for all of us, especially now in what seems to be a time of great change.  How will you evolve?

6. Has Generation Y developed social networking into a Social Media Revolution? by Sean Easley — I chose this post because it’s thought-provoking.  I agree and disagree with it at the same time.  Some still believe social networks are a fad, but this video explains how Gen Y has been using them to create a so-called Social Media Revolution.  I agree that something big is happening, but is it a revolution?  And are we (Gen Y) really responsible?  You know we’d love the credit, but c’mon! There are a ton of Boomers out there using social networks for (what I’d call) revolutionary purposes, too!

7. 10 ways PR and marketing are every bit as powerful as trusted peers by Shel Holtz — There has been a lot of talk lately about how trusted peers (friends, family, classmates, etc.) are far more trusted than slimy PR and marketing folks.  Before you roll your eyes and say, “DUH!” read this post by Shel Holtz.  If you are in PR or marketing and are still following the tactics of yesteryear, then guess what?  You will not be trusted or taken seriously by most consumers.  But if you read this post and truly understand the idea of bringing PR/marketing into this millennium, then you stand a solid chance of competing with trust peers.

As always, I’d love to hear from you!  I know there are readers out there somewhere (my blog stats tell me so), and I’d love to get your feedback! Please leave comments or questions, and feel free to send them to my e-mail or Twitter.


Entry filed under: DR. WHAW?. Tags: , .

DR. WHAW? – August 21, 2009 Life is short, and so am I.

1 Comment Add your own

  • 1. Charlottehrb  |  August 25, 2009 at 9:32 AM

    Hi Rebecca,

    You have such great articles here. I was shocked when I saw the post I wrote for @theyinspire’s blog included. I’m glad you found it interesting. I am certainly intrigued by young tweeters and have started to become very interested in why we do or do not tweet and although I certainly received a lot of feedback stating that young people (not just young professionals) do tweet, I know they do for a fact but they don’t gain/give anything other than using it as a sort or instant messenger (MSN) type platform. I think that young professionals use Twitter and most social networks in general to learn, network and make connections. We understand that there is more to these networks than just tweeting what you’re eating. Which is why it makes me super happy that there are some really great resources out there for young professionals such as the #u30pro chat and 30under30.

    Hope to talk more with you 🙂



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