DR. WHAW? – August 24, 2009

August 25, 2009 at 10:06 AM 2 comments

How was everyone’s Monday?   I hope marvelous!  My weekend was great, and I was lucky enough to have some time for self-reflection.  Have you thought about who you are lately?

It’s a busy time for me right now, so I’ll get right down to business.  Here’s what I Didn’t Read While Hard At Work on Monday!

DR. WHAW? – August 24, 2009

1. Relinquish Control, Empower the Passionate Fans! by Ryan Stephens — Everyone has been arguing lately that social media is not about controlling your brand.   What I haven’t seen much of is an explanation of how to give up control without completely losing touch, but Ryan Stephens gives a brilliant overview here.  The post is specifically about sports and how you can use the post of your 80,000+ fans, but there are some great lessons here that can be applied across any branding strategy.  This is a definite must-read if you’re into branding online at all or if you remain unconvinced of the potential power of social media.

2. Should Web 2.0 Be Held to Journalism Ethics? by Sean Williams — Journalists are held to pretty strict ethical standards, but what about the bloggers of the world?  While it’s easy to see there are some dramatic difference between traditional and online journalism, I think there is some merit to the question.  Should we as bloggers be held to journalistic ethics?  Should we create our of code?  What do you think?  Personally, I don’t see a reason for bloggers to be held to the same standards as journalists because, after all, our purposes are often far different.  But I do think it’s high time we consider creating our own set of ethics.

3. How To Track Your Twitter ROI by Jennifer Van Grove — I very much like and dislike this post at the same time.  On the one hand, this is a great and comprehensive list of some awesome tools you should be using to track Twitter conversations.  But on the other hand, these tools do not give your ROI all on their own.  It rather enrages me because it furthers the idea that measuring how many Tweets and RTs you have will give you a Twitter ROI.  But of what use is Tweet count?  Is that how we measure ROI in public relations? Nooo!  I very much dislike that this doesn’t explain that these are tools which could be used to find ROI, but perhaps I’m being too sensitive.

4. Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea by Dave Fleet — It was recently discovered that a PR firm was using a team of interns to place phony positive reviews online, a practice known as astroturfing.  While this may seem like an easy way to get some good feedback out there, Dave Fleet gives three very convincing arguments against this practice.  Read this before you even consider posting false reviews online.

5. Mining the Web for Feelings, Not Facts by Alex Wright — Finally!  Some recognition!  Sentiment analysis is really coming into its own, so much so that the New York Times took notice.  This is a pretty good overview of what sentiment analysis is and how it’s helping companies already.  There was also coverage about how it’s really gaining ground this year, and this is all very good news for those of us who have been advocating for measurement all these years.  At the same time, I can’t help but feel like this is only half of the story.  I’m interested to see more detailed coverage and wide-spread acceptance of other measurements.

6. 1995 Was a Great  Year for Social Media by Keith Trivitt — In this post, Keith Trivitt explores online communities, which have been around for over 15 years.  He wonders why it is has taken this long for companies to get involved with these online gathering places.  This will really make you wonder, why did it us so long to get where we are?  Where could we be tomorrow?

7. Community and the Politics of Place by Chuck Hemann — This is a brilliant post about how social media may be able to restore the sense of community that was once prevalent in our society.  Chuck Hemann provides some great insights into this phenomenon and why social media may be just the trick to get us back.  What do you think?  I think this is definitely worth some serious consideration.  It’s always good to think about social media as something other than a great business or marketing tool.  : )

I hope the rest of your week goes well, y’all!  Make sure to let me know what you think, and tell me when I miss out on a big article.

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Entry filed under: Branding, DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, Twitter.

Life is short, and so am I. DR. WHAW? – August 25, 2009

2 Comments Add your own

  • 1. Sean Williams  |  August 25, 2009 at 2:21 PM

    Hi Rebecca, thanks for the pingback. Will be interested in seeing where all this leads…
    Cheers,
    Sean

    Reply
  • 2. chuckhemann  |  August 26, 2009 at 6:44 AM

    Hi Rebecca – thanks a lot for including my post here. Greatly appreciate it.

    Reply

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