DR. WHAW? – August 25, 2009

August 26, 2009 at 10:07 AM Leave a comment

Two down, three to go!  This week has flown by for me, I don’t know about you.  I’m taking on some exciting new projects at work, and I’m needing to find a new place to live.  No time for dilly-dallying!  So here’s what I Didn’t Read While Hard At Work on Tuesday.

DR. WHAW? – August 25, 2009

1. Why is the reputation of the PR industry so bad? by Morgan McLintic — We are all painfully aware that the public relations industry gets a bad name very often, but do we understand why?  Morgan McLintic offers some explanations as to why the industry earns its bad reputation.  Luckily, the reasons given all seem to be those that we can remedy.  So what do you think?  Do these ideas really hit the heart of the problem, or is there more to it?  I think there are some good steps in here, but I do think that there will always be a fundamental bias towards PR.

2. Type of Rich Media and Their Effect on Brand Metrics from DynamicLogic.com — This is a simple and easy-to-understand post.  The chart provides types of rich media that can effect brand metrics.  It may seem like a no-brainer or a silly post to highlight, but I think that these numbers can help you in a significant way.  Do you know which media will help your brand the most?

3. Basics of Social Media ROI from @thebrandbuilder from Ken Burbary — If you are interested in social media measurement at all, heck if you’re interested in social media at all, you must read this! The full presentation from Olivier Blanchard about SM ROI is provided here, and it is brilliant.  Hopefully you’re all convinced by now that measurement is absolutely essential to any PR or marketing campaign, and this is the best resource I’ve seen for SM measurement thus far.  READ IT!

4. Anatomy of a social media product launch by Amy Mengel — So maybe  you use social media, but do you understand how to use it for marketing or advertising?  I really don’t fully get it, either.  I love this post by Amy Mengel because it gives an illustrated example of how social media can be used for more than just social interaction.  Think it’s not worth it?  Screenr was launched using internal and employee blogs and was covered by the New York Times within days of its launch!

5. Employees are Social Media Marketers, Too! by Gia Lyons –This is another presentation, but it’s worth clicking through.  All employees can be social media marketers, but you need to know how to help them!  Most employees are already using social media, so why not read this and learn how to make them work for you at the same time?

6. Is Media Multitasking the New A.D.D.? by Brian Solis –There is little doubt that our society is evolving and becoming more social.  How does this effect us really?  Brian Solis suggest that our use of multitasking is making us more, well, distracted!  A recent study by Stanford University also claims that this practice makes us attracted irrelevancy.  We make a conscious choice to be distracted from one task when we multitask, and I think we do need to slow down and think about how this is effecting our work quality.  What do you think?

7. Is Twitter Killing Blog Comments? by Danny Brown — As always, this is a thought-provoking post from Danny Brown.  Luckily, I think blog comments are safe as his post garnered 91 itself (at time of writing).  It is true that sometimes discussions about blogs evolve on Twitter, but personally I like to go straight to the source to ensure that the blogger is involved and to allow for all other readers to engage me in conversation.  There are some valid points, though, and I think this is worth our consideration.

Almost halfway to the weekend, folks!  How ya feeling?

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Entry filed under: Branding, DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media, Twitter.

DR. WHAW? – August 24, 2009 DR. WHAW? – August 26, 2009

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