DR. WHAW? – August 26, 2009

August 27, 2009 at 4:55 PM Leave a comment

Hello all, I must apologize for how late this blog post is.  I had planned to work on this first thing in the morning, but on my walk to work this morning I witnessed a mugging.  A boy not too much older than I was running barely ahead of me, and I must admit I’ve been a bit frazzled all day.  Though much delayed, there are still some great gems I Didn’t Read While Hard At Work yesterday.

DR. WHAW? – August 26, 2009

1. How to Build a Multilingual, Multicultural Customer Experience by Anand Subramniam — Remember that post I highlighted a little while back that insisted we’re all just talking about the same thing?  Here’s a post to prove that wrong!  I loved this post because it explores a part of social media I have not seen before, and it provides a lot of valuable insights.  Creating a more universal experience will quickly become necessary for large brands as well as those that wish to grow.  This is definitely a useful resource for all!

2. Social Media Excellence and a Side of Fries by Jason Baer — Apparently there’s just something about Mary, or so says Jason Baer.  So who is this Mary character?  She’s none other than a friendly McDonald’s employee who has developed a unique following due to her drive-thru prowess.  Why highlight Mary?  She’s different, she’s unique and she’s found a way to break through the day-to-day.  We can all learn from her, especially those of us who seek to “go viral” or create the next smash social media success.  There’s a lot to gain from being unique and exceeding expectations.  How can you incorporate lessons into your own work?

3. Can we all stop agreeing with each other and have some arguments please? by Edward Boches — Lately Edward Boches has noticed a trend in blog post comments and Twitter interactions that he doesn’t like: we’re all agreeing!  But why is that bad, you may ask?  Read on!  We may all be trying to be a little too nice, but at what cost?  I wonder if we’re not missing out on some great insight and discoveries because we’re all too concerned about doing the “right thing.”  I know I’m hesitant to disagree because I’m still a newbie.  What about you?

4. The Iceberg Effect of Community Management by Rachel Happe — I’ve been hearing more and more lately about these new-fangled professionals calling themselves “community managers.”  So what the heck is that all about?  This is a great resource for those who are thinking about community management or just want to learn a little more about it.

5. Twitter: protected by the First Amendment? by Mike Schaffer — The freedom of Tweet is not mentioned in the First Amendment, but Mike Schaffer believes that it is most certainly implied.  He argues that the Tweet falls somewhere between “speech” and “press” and should for that reason be protected.  This is definitely something you should think about and consider as Twitter evolves.  It could have some serious implications down the road.

6. The Cookie Cutter Expert. by Stuart Foster — I like this in part because it doesn’t agree with a lot of what has been written, but provides a deeper, more meaningful insight.  Stuart Foster agrees that using social media in a way that helps to show your skills and win yourself a job is fantastic.  He doesn’t, however, believe that this will automatically make you a social media expert.  Don’t kid yourself into believing that the use of a blog or Twitter stream to land that big gig has made you a guru.  I agree with him, and I think it’s a worthwhile read because it gives the honest truth.

7. When Social Media Attacks! by Dave Linabery — I love this graphic!  It’s adorable and it gives great information for those of us looking to use social media for marketing or public relations purposes.  Social media can be such a great addition to any program or campaign, but only if done well.  This graphic gives some common ways to find yourself at the end of a vicious social media attack in a hurry!  Consider yourself warned!

And now it is time for me to head out to view a couple apartments! Then back to sleep, and I promise I will have today’s DR. WHAW? up before you’re even at work tomorrow!  : )  Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.


Entry filed under: Branding, Community management, DR. WHAW?, Marketing, public relations, Social Media, Twitter. Tags: , , , .

DR. WHAW? – August 25, 2009 DR. WHAW? – August 27, 2009

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