DR. WHAW? – September 10, 2009

September 10, 2009 at 5:20 PM 1 comment

I must admit, this four-day week feels strange for some reason.  It doesn’t feel like Thursday to me, but I can’t quite figure out what day it does feel like.  There was a lot going on out there today, and I can’t wait to tell you what I Didn’t Read While Hard At Work today!

DR. WHAW? – September 10, 2009

1. Facebook @Mentions: Five Ways They Could Impact Twitter by Ben Parr — Earlier this afternoon, Facebook announced that it would soon allow users to put @Mentions in their status updates.  There was an immediate reaction on Twitter as this has been a unique feature to Twitter and one way in which is had a competitive advantage. This article from Mashable gives a good run-down of how this move could effect Twitter and Facebook.  What do you think? Could this be the way to battle Twitter’s growing popularity?

2. Study Exposes Difficulty in Measuring Twitter Influence by Nathania Johnson — I love this post in part because I recently wrote a guest post for Keith Trivitt‘s blog about a similar topic.  This shows some actual data behind Twitter and some of the “big dogs.”  It shows that the idea of Twitter influence is even more complicated than I thought.  How do you see influence on Twitter?

3. Is you digital gap widening? by Scott Chaikin — There is a lot of pressure out there on companies and CEOs to take on the blogosphere and Twittersphere and all the other spheres out there.  Social media is still pretty new and it’s understandable that some are still reluctant to take the plunge.  This post explains that the decision of whether or not to take on the Internet is not really a new question but an new spin on an old one: are you reaching your customers?

4. Case Study: U.S. Military by Corey Christiansen — This is an incredible in-depth look at how the United States Military is using Twitter and other social media.  There are a surprising number of applications and uses here, and I think it’s worth a quick read by anyone.  It’s amazing what can be done with the right tools.

5. People of Walmart Is a Hit Walmart Can’t, and Shouldn’t, Stop by B.L. Ochman — Have you seen the new blog called People of Walmart?  It’s a hilarious new blog which encourages users to submit pictures they take while at a Walmart store or parking lot. The author of this post explains why Walmart shouldn’t even try to stop this one, and so far it seems as though Walmart isn’t trying to do anything, preferring to remain mute on the subject.  It’s great publicity for Walmart and allows for great participation from consumers.  It’s just good fun!

6. The New York Times Syncs its Social Network With Twitter by Christina Warren –I love it!  Yet another example of a newspaper branching out and making itself relevant to readers again.  The New York Times synced its very own social network with Twitter, which really helped to give it the boost it needed.  Do you think that other newspapers could benefit from similar actions?  Is this the future for traditional media?

7. Six Things I Wish I Knew When I Started My B2B Public Relations Career by Elizabeth Sosnow — As a newbie to the public relations field, I found these six tips to be very helpful.  Even though I do not have a particular interest in B2B PR, there is still great value in these hints.  In fact, this is a post that everyone should read.  If you’re already settled into a career, think about what you wish you would have known so you can help others!  If you’re new (like me), then dive into the conversation and absorb, absorb, absorb!

What a great day!  There was lots going on, though, and I want to know what I missed.  Please leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.


Entry filed under: DR. WHAW?, Job search, Measurement, PR metrics, public relations, Social Media, Twitter. Tags: , , , , , .

DR. WHAW? – September 9, 2009 DR. WHAW? – September 11, 2009

1 Comment Add your own

  • 1. Elizabeth Sosnow  |  September 10, 2009 at 8:48 PM

    Hi Rebecca:

    Thanks for your kind words about my post — I really appreciate it. I’m fascinated by your desire to get into PR analytics. That’s a choice I might make if I was staring my career right now. I’m giving a speech next month that tries to round-up the latest thinking on PR measurement. If you have suggestions of great recent posts on the subject, would you shoot me an email? I’d love to learn from you.

    Happy Weekend!

    Elizabeth Sosnow


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