DR. WHAW? – September 14, 2009

September 14, 2009 at 6:54 PM Leave a comment

And so another week begins!  How was everyone’s Monday?  After a long drive back to the city from a baby shower yesterday, mine was awfully tiring.  But it was good to get back to the grind, even though it made me miss so much good content!  So maddening!  Here’s what I Didn’t Read While Hard At Work today.

DR. WHAW? – September 14, 2009

1. 20% of Tweets about brands from socialmediatoday — After reviewing about one half million Tweets, a study showed that about 20 percent of these Tweets were about brands.  Furthermore, the study indicated that if monitored these Tweets would be able to tell companies what customers think about their brand and which features seem to be the most popular.  This study shows us pretty conclusively that brands need to be paying attention to this new fad called Twitter.

2. Spying On Your Employees by Grace Boyle — Did you know that 75 percent of employers monitor what Web sites you visit while at work?  I didn’t either, and I can’t say I’m surprised. This post examines what this type of surveillance does for employee morale and efficiency.  What do you think?  How would you feel if you knew that your company was watching you?

3. Automated Tweets Don’t Always Mean Less Genuine Tweets by Louis Gray — We all assume that automated Tweets and direct messages are automatically spam and a waste of time.  This is in part a response to a recent announcement that it has cleared it’s Web site of spammers, which also gave an idea of what account would be considered spam from here on out.  Some of the criteria used will end up targeting some accounts that are still very valuable and are not necessarily spam even though they may share some characteristics.  I think this is definitely worth consideration considering how much we all hate spammers.

4. Police reaching out on Facebook, Twitter by Debra Friedman — The Stamford Police Department in Connecticut joined Twitter recently, and they now have several hundred followers who receive updates about incidents or events that the police feel the community should know about.  This is such a great new use for Twitter, and it seems like there are other departments who may be on their way to using this technology, too.  Twitter and Facebook allow for the police to transmit information quickly and effectively.  What other benefits do you see here?

5. Greatness comes without complacency by Sonny Gill — I chose this article in part because it features Michael Jordan, one of the most famous Tar Heels.  Not only that, but this post will serve as inspiration for just about anyone.  Michael was able to have such great success because he was never, ever complacent.  There isn’t much more I can add to this post, but it is worth your while.

6. FCC advances on social media, lags on broadband access by Richard Hartman –The Federal Communication Commission is not only thinking about regulating social media, but now they are using it themselves.  The commission is still largely ignoring broadband, though, and this article explains why that is important.  This is definitely we should all be paying attention to!

7. Trust in News Media Falls to New Low in Pew Survey by Richard Perez-Pena — The Pew Research Center just released a new study about trust in news media, and the numbers are at an all-time low.  I don’t think I need to explain to you the gravity of this discovery.  Why do we trust media less and less?  Who do we trust?  This study is full of valuable insights that we all can and should learn from.

What a great way to start the week!  What did you miss today while you were busy workin’?


Entry filed under: Branding, DR. WHAW?, Social Media, Twitter. Tags: , , .

DR. WHAW? Sunday Digest – Week-ending September 13, 2009 DR. WHAW? – September 15, 2009

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