DR. WHAW? – September 15, 2009
Was it just me or did today feel like Friday to anyone else? Tuesday, they say, is the busiest day on Twitter and boy, oh boy was that true! There was too much to keep up with, but I’m excited to bring you seven great posts I Didn’t Read While Hard At Work (but wanted to).
DR. WHAW? – September 15, 2009
1. Do People Really Care About PR Disclosure? And Why It Still Matters by Dave Fleet — As a recent public relations program graduate, I am well aware how important it is to disclose who you are and who you work for. Dave Fleet suggests that the average person actually doesn’t care about disclosure. Other PR professionals may care, but the average consumer will not. Does that make it any less important? Should we stop disclosing? Absolutely not! Read up!
2. TV Networks Should Be Afraid — Very Afraid — of Hulu by Mark Walsh — According to analyst Laura Martin, network television as we know it may cease to exist. Why? Hulu! Are you surprised? We all know that Hulu has become more popular, but this suggests its popularity comes at the expense of network television. Eyeballs that watch Hulu are not watching TV. This is an important revelation because it could mean a new landmark in the evolution of new media.
3. Where Gen Y Leads, Others Follow by Carol Phillips — Youth tend to be trend setters, but in this article Carol Phillips explores just how effective Generation Y is at leading the masses. Because of the size and growing influence of Gen Y, it is definitely a group to be watched. She gives four examples of how we are leading trends and causing movements. We are a force which with to be reckoned, how will this affect you?
4. Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research by Kevin Randall — In the past decade, neuroscience and marketing have been fusing to create the field of neuromarketing. Surveys and monitoring can only tell you so much, why not go right to the soure? Neuromarketing can tell us exactly what the brain does when it views certain ads or reads certain articles. This is fascinating and a great collaboration across disciplines. How would you use this knowledge?
5. Paid Tweets Just as Healthy as Organic Word-of-Mouth? by Abbey Klaassen — Is there more value to a Tweet that has been paid for than say a TV commercial? Is it all word-of-mouth? Does it matter? It is suggested that paid and unpaid content together are far stronger than either on its own. So maybe it’s OK to generate some paid content so long as it is complemented by organic content.
6. An Epic Battle For Social Media Professionals by David Spinks — As the social media space continues to grow, many of us will be faced with a dilemma. When push comes to shove will you favor your personal brand or your company’s brand? David Spinks argues that in the end the great content should be given to the company and not your own brand. Your personal brand is pretty worthless if you’re unemployed. You should take your job very seriously and do it well. Do you agree?
7. Twitter Analytics – Advanced Twitter Metrics by Ben Foster — I bet you can tell just from the title of this post that this is a post right up my alley. I love this post because it asks some really good questions, similar to those I asked in my own post about measuring Twitter influence. Read this through and think seriously about it. Twitter is becoming increasingly important to lots of companies and campaigns, so measuring it is just as important. What would you add? What do you think isn’t important?
These are only seven post. I promise you there were many more worth reading today, and I only wish I could summarize them all. Ask me for more if you’re curious and leave comments if you think I missed some good ones!
Entry filed under: Branding, DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media, Twitter. Tags: Branding, DR. WHAW?, Marketing, Measurement, PR measurement, public relations, Social Media, Twitter.