DR. WHAW? – September 18, 2009
What a Friday, what a Friday! I worked a bunch, and boy was it hard to choose from all the great articles that came out during the day. I think these are the best of the bunch, though. Here’s what I Didn’t Read While Hard At Work (but wanted to) on Friday!
DR. WHAW? – September 18, 2009
1. Is Twitter business success “in the cards” for you? by Jayme Soulati — This is a great case study about the use of Twitter to make sales for a card company. It’s short but sweet and informative. There is quite a bit to learn from, and it’s important to understand how others have had success to figure out how you or your business might also find success on Twitter.
2. Where does social media start, and a mainstream media news cycle die? by Phil Bronstein — In this article, Phil Bronstein explores the news cycle as it stands today. How often do traditional news sources really break the news? When Jimmy Carter weighs in, is the story officially beaten to death? This is a great look at how news is evolving and explains that the new challenge will be to know how to work with the new news cycle. How will this all fit together for you?
3. Presidential Adjectives by Alan Kelly — I chose this today because The Playmaker’s Standard is something I have been interested in for a while now. It’s a very interesting way of breaking down influence strategies into their most basic (or elemental) parts. Each day a “play” is chosen as Play of the Day, and today it was a Label. In this article about President Obama, reporter Charles Krauthammer describes the president as cool, distant and imperial. Check out what a Label is and decide for yourself, is this a true Label? Do you think these characteristics will always be associated with President Obama?
4. Is Social Media Creating a ‘No Mistakes Allowed’ Zone for Companies by Keith Trivitt — As we all begin to demand that brands and companies we interact with join the social media community, Keith Trivitt wonders if we now expect these corporations to be perfect. When a company makes a mistake, it gets blown up pretty quickly and suddenly everyone online seems to be talking about what happened. Do you now expect too much? Weigh in here, there is already some good discussion.
5. Are You Asking the Right Questions? by Valerie Simon — This seems like a simple concept, but are you really asking the right questions? This applies to everything that you do in life, though this post relates it specifically to media monitoring. If you want to get the true answer to your question, you need to make sure you’re asking the correct question. It’s useful to stop and reassess every now and then whether you’re really seeking the answers you want or need.
6. Coke, Best Buy leveraging mobile to yield high customer retention by Chris Harnick — A recent study has shown that companies like Coke and Best Buy have been successful in integrating mobile marketing into their overall marketing strategy. The study also provides best practices for adopting mobile marketing and making it work seamlessly with the rest of your marketing plans.
7. For Better Social News Times, Make It The Twitter Times by MG Siegler — Brilliant. Absolutely brilliant. More and more folks are using Twitter as a source of news. It’s easy to follow numerous news organizations (New York Times, CNN, etc.) on Twitter to get news. Now The Twitter Times has arrived to solve all your real-time news needs. Essentially, this new service looks at the people you follow on Twitter and finds Tweets with links in them. These links are then put into a newspaper-style format. How cool is that? I can’t wait to use this! I’ve already signed up and think you should, too.
And so ends yet another week. It’s been a great one, and I’ve been very productive. How did I do with my picks this week? Which ones were your favorite? Tell me!