DR. WHAW? – September 18, 2009

September 19, 2009 at 11:06 PM 2 comments

What a Friday, what a Friday!  I worked a bunch, and boy was it hard to choose from all the great articles that came out during the day.  I think these are the best of the bunch, though.  Here’s what I Didn’t Read While Hard At Work (but wanted to) on Friday!

DR. WHAW? – September 18, 2009

1. Is Twitter business success “in the cards” for you? by Jayme Soulati — This is a great case study about the use of Twitter to make sales for a card company.  It’s short but sweet and informative.  There is quite a bit to learn from, and it’s important to understand how others have had success to figure out how you or your business might also find success on Twitter.

2. Where does social media start, and a mainstream media news cycle die? by Phil Bronstein — In this article, Phil Bronstein explores the news cycle as it stands today.  How often do traditional news sources really break the news?  When Jimmy Carter weighs in, is the story officially beaten to death?  This is a great look at how news is evolving and explains that the new challenge will be to know how to work with the new news cycle.  How will this all fit together for you?

3. Presidential Adjectives by Alan Kelly — I chose this today because The Playmaker’s Standard is something I have been interested in for a while now.  It’s a very interesting way of breaking down influence strategies into their most basic (or elemental) parts.  Each day a “play” is chosen as Play of the Day, and today it was a Label.  In this article about President Obama, reporter Charles Krauthammer describes the president as cool, distant and imperial.  Check out what a Label is and decide for yourself, is this a true Label?  Do you think these characteristics will always be associated with President Obama?

4. Is Social Media Creating a ‘No Mistakes Allowed’ Zone for Companies by Keith Trivitt — As we all begin to demand that brands and companies we interact with join the social media community, Keith Trivitt wonders if we now expect these corporations to be perfect. When a company makes a mistake, it gets blown up pretty quickly and suddenly everyone online seems to be talking about what happened.  Do you now expect too much?  Weigh in here, there is already some good discussion.

5. Are You Asking the Right Questions? by Valerie Simon — This seems like a simple concept, but are you really asking the right questions?  This applies to everything that you do in life, though this post relates it specifically to media monitoring.  If you want to get the true answer to your question, you need to make sure you’re asking the correct question.  It’s useful to stop and reassess every now and then whether you’re really seeking the answers you want or need.

6. Coke, Best Buy leveraging mobile to yield high customer retention by Chris Harnick — A recent study has shown that companies like Coke and Best Buy have been successful in integrating mobile marketing into their overall marketing strategy.  The study also provides best practices for adopting mobile marketing and making it work seamlessly with the rest of your marketing plans.

7. For Better Social News Times, Make It The Twitter Times by MG Siegler — Brilliant.  Absolutely brilliant.  More and more folks are using Twitter as a source of news.  It’s easy to follow numerous news organizations (New York Times, CNN, etc.) on Twitter to get news.  Now The Twitter Times has arrived to solve all your real-time news needs.  Essentially, this new service looks at the people you follow on Twitter and finds Tweets with links in them. These links are then put into a newspaper-style format.  How cool is that?  I can’t wait to use this!  I’ve already signed up and think  you should, too.

And so ends yet another week.  It’s been a great one, and I’ve been very productive.  How did I do with my picks this week?  Which ones were your favorite?  Tell me!


Entry filed under: DR. WHAW?, Marketing, Measurement, Social Media, Twitter. Tags: , , , , , , .

DR. WHAW? – September 17, 2009 DR. WHAW? Sunday Digest – Week-ending September 20, 2009

2 Comments Add your own

  • 1. Keith Trivitt  |  September 20, 2009 at 8:34 AM

    Rebecca – First, thanks so much for including me in this list. To be included among some of the readings that you did of others on this list is a great honor. I really like how you framed your question from my post: Are we now expecting too much of companies with their online efforts? Certainly, accountability and social responsibility have always been – and should continue to be – major tenets of any ethical company’s operation, but as I noted in the post, and several more discussed in the comments section, I wonder if we’re creating a “no-experimentation zone” for companies both online and in social media?

    One could argue that social media is not a place to experiment, and I certainly would agree with that. If you’re going to engage in social media as a company, you need to have a well-thought-out plan and strategy, with goals, and it needs to be executed well. But at the same time, no matter how well planned your strategy is, just like in real life, things can sometimes go awry. Has the “foreverness” of the Internet created a situation where companies will always be jumped on even for a tiny mistake, when in a physical setting, that mistake may just been seen as a part of the normal cycle of business?

    I don’t really know the answer, but it’s great to see young and very intelligent minds like yourself now thinking about this issue and working to find ways to tackle it.

  • 2. Valerie Simon  |  September 21, 2009 at 11:03 AM

    First, I have to echo Keith’s sentiments about being inclded in DR. WHAW. I am always impressed with your picks and very honored that my BurrellesLuce Fresh Ideas post is among them 😉 Taking the time to stop and ask questions does seem simple and obvious, but in our haste (and lets face it, who in PR is not in a bit of a rush…), it is easy to forget to ask, or to simply neglect to ask the right questions… or continue to ask the same questions, just because those are the questions you have become used to asking.


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