DR. WHAW? – September 23, 2009

September 23, 2009 at 5:07 PM Leave a comment

Wow, wow Wednesday!  It was another doozy for me at work, but luckily I was able to fend off my urge to nap when I got home.  I’ve finished a kick butt workout and now it’s time to share with you what I Didn’t Read While Hard At Work today!

DR. WHAW? – September 23, 2009

1. 84% of Social Media Programs Don’t Measure ROI by Christina Warren — While it was found that 86 percent of professionals (from various fields) have adopted social media in their work.  The same study found that 84 percent of these professionals are not actually measuring the outcome of their social media use. Come on now, y’all.  And almost half of those professionals reported that they would have no idea how to measure their ROI if they wanted to. Ugh, I guess this only shows that we still have a long way to go. How do we make professional more aware about the benefits and necessities of measurement?

2. How to calculate your social media influencer value by Christopher Penn — In this post, Christopher S. Penn explores how best to estimate your social media value based upon your influence on others.  I think this is a great starting point for any professional wondering how much they’re really “worth.”  He gives a great step-by-step guide to find a good estimate of how much value you have, which is a great first step toward understanding fully the ROI of your social media work.

3. 4 Ways Social Media is Changing Business by Soren Gordhamer — As social media is becoming more and more widespread, it is having an effect of every aspect of our lives.  And now there are four big shifts that are occurring in the business world because of the popularity of social media.  The big ideas are corporations are no longer focusing on the big picture but instead on individuals, and companies are suddenly more available.

4. Google’s Latest Ambition: A Universal Commenting System For The Web by Joseph Tartakoff — The newest feature of the Google toolbar allows users to comment on any Web site that they visit.  Other users can then see these comments with their toolbars.  I think this is so cool!  I’ve always wanted to make comments on pages that don’t allow non-users to comment or don’t allow comments at all.  What a great way to create even more connectivity.  How will this effect you or your work?

5. Is this Fish Bowl Half Empty? by David Spinks — David Spinks decided to come to the defense of social media and its biggest names in response to Mark Schaefer‘s post about the country club of social media. He argues that while sometimes there is some group-think and there are downsides to social media, there is also a support system that can be found no where else.  What do you think?  Which side are you on?

6. Everyone gets paid on commission by Seth Godin — A Washington Post columnist was recently fired because his blog did not get enough Web traffic.  Is this crazy?  Well, not really.  We’re all expected to get results, but before it was hard to tell whether journalists were really getting readers or not.  Just because 20,000 people bought the paper, does that really mean all of them read your column?  With the technology to measure traffic, it is not more important than ever for all of us to be able to demonstrate our value.

7. How To Measure The Value Of A Fan Or Follower In Social Media by Kelsey Childress — In case I didn’t bring you enough measurement today, here’s another one!  While this isn’t by any means an exact science, this is a great look at how you can begin to understand the value of each follower or fan on social media Web sites.  What do you think?  What else do you consider when you think about the value of those who interact with you online?

And with that, I’m off to get some more work done.  What’s on your plate tonight, folks?  Leave me some love in the comments and make sure to tell me how I’m doing!


Entry filed under: DR. WHAW?, Measurement, PR metrics, Social Media. Tags: , , , .

DR. WHAW? – September 22, 2009 DR. WHAW? – September 24, 2009

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