DR. WHAW? – September 28, 2009

September 29, 2009 at 4:30 PM Leave a comment

And so another Monday flew by with barely any time for me to think, and I actually forgot to eat until well past dinner time!  Just one of those manic Mondays!  Through it all  a massive pile of blog posts stacked up, and this is the best of what I Didn’t Read While Hard At Work (but wanted to) yesterday.

DR. WHAW? – September 28, 2009

1. The metric that’s killing Web innovation from SmartBrief — You know me, I’m all about measurement, and this post caught my eye because it’s important to understand the assumptions behind measurements as well as the implications.  Shelby Bonnie argues that measuring the success of campaigns online by the cost-per-thousand impressions is stifling innovation.  Because this metric makes it seem as though impressions or eyeballs are the most important thing, it stops marketers from engaging with consumers online, which can be a very valuable practice.

2. Random metric names and symbols is not an equation from Random Acts of Data — I can’t express enough how awesome this post is.  Absolutely brilliant!  I’m all about finding ways to measure what has yet to be measured, but this a great step-by-step breakdown as to why some measurements are just not accurate or logical.  I encourage anyone who is still new to measurement or just starting to look through this post.  It will take some time, but it’s really worth it.  It will help you learn and better understand what works and what doesn’t.

3. Making sense of Twitter’s influence on the corporate world by David Gelles — If you haven’t yet heard about Shel Israel‘s book Twitterville, I sincerely recommend you at least check it out.  This is a great (and honest) review of the book, which uses simple case studies from Twitter to explain how the Web site may benefit others.  I started reading this book on my daily commute last week, and I am already three-quarters of the way through it, and I struggle to put it down every day.  While some of it is a no-brainer if you’ve been around Twitter for long, there are plenty of great lessons to be learned.

4. Orwellian Nonsense At The Washington Post: Reporters, Shut Up! by Stowe Boyd — The Washington Post announced recently that it has new guidelines for its employees regarding the social media space.  As Stowe Boyd explains it, reporters are no longer allowed to have independent lives online.  He includes an entire memo sent out to the staff of the paper, and it’s pretty clear that he isn’t just overreacting.  On what level is this true for all companies?  How many times have we heard about firings due to something Tweeted or linked on Facebook?

5. Media Outlook 2010: Crawling From the Wreckage from MediaWeek — This year has been a tough one for just about everyone, and the media industry is by far no exception.  The editors at MediaWeek foresee 2010 as a year to slowly help the industry grow and evolve.  I will be interested to see where the industry will go now that social media has truly become an ever-growing force.

6. Budgeting for social media is a tricky – but critical – process by Paul Gillin — I was so glad to see this post!  I feel as though a lot of the reasons for companies to take on social media have to do with its low cost.  It seemed to me that many corporations were ready to assume social media was free, but Paul Gillin is willing to step up and remind us that nothin’ is free!  He explains the ins and outs of budgeting for your social media work, and it’s really not as easy as you might guess.  I recommend giving this one a read!

7. ‘Flocking’ behavior lands on social networking sites by Sharon Jayson — This is one of those articles I feel inclined to bring you because everyone was Tweeting about it and because it’s really quite interesting.  There is a lot of good analysis in here about why social networking sites really are naturally a good thing for us, mostly.  It’s a bit of a long one, but I think it’s definitely worth it.

So what was on your plate?  Did you make it through your Monday unharmed?  Here’s hoping y’all are doing well and the rest of the week looks even brighter.


Entry filed under: DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, Twitter. Tags: , , , , , .

“You’re right on track.” DR. WHAW? – September 29, 2009

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