Archive for October, 2009

DR. WHAW? – October 30, 2009

Happy almost-Halloween everyone!  What a festive and gorgeous fall day it was, too.  There was a ton I missed out on today while I was hard at work, not the least of which were the following posts.  But do enjoy what I Didn’t Read While Hard At Work today!

 

DR. WHAW? – October 30, 2009

1. Facebook Launches Live Status Dashboard for Monitoring Platform Performance by Justin Smith — Talk about instant feedback!  This is pretty darn cool.  As Facebook launched its new Live Status feature yesterday, it also created an easy and instantaneous way to check how the new feature runs.  This will allow the developers to quickly and easily discover any issues and fix them.

2. The Social Media ROI presentation from the #LikeMinds conference by Olivier Blanchard — If you are at all interested in social media, then you must understand ROI and how to measure social media.  In that case, you absolutely must watch this presentation from Olivier Blanchard, who is without a doubt the authority on measurement in this space.  No more must be said, just watch!

3. Notes & reading list from the Social Network Analysis Workshop by Bill Johnston — Goodness, I wish I could have been at this Social Network Analysis Workshop!  If you were like me and couldn’t make it, this post will absolutely catch you up.  This is a great introduction to analyzing social network and your strategy involving them.  This is a great first step, and I highly recommend it.

4. Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — I think I’ve said this before, but I do see the irony in featuring a post that features the best posts of the week.  This is a great list, though, and it is a bit more focused than mine, so I think it is definitely worth a look!

5. Bing for Mobile Adds Optimized Interface and Real-Time  Data by Christina Warren — Today Bing added some pretty cool new features to their mobile search.  This allows mobile users to better view and search using their search engine (as compared to Google mobile), and it also provides real-time data.  What does this have to do with measurement?  I don’t know, but it is pretty cool.  How will this change how you view the mobile Web?

6. The Trouble with Blog Influence Statistics by Shannon Paul — This is a very interesting argument against measurements like blog influence.  The claim made here is that these statistics aren’t useful because the definition of a blog isn’t clear just yet.  Make sense?  I didn’t get it right away, either, but I would recommend that you read this.  It’s an interesting theory, and I’m a bit torn.  Where do you stand?

7. Twitter Lists Rock: A Geek Review by Joe Mescher — I like this review of Twitter’s new lists feature.  I’ve seen brief reviews on Twitter, and it seems that people are torn.  Half seem to think lists are amazingly cool, while some believe that they may be just another meaningless number on which we shouldn’t focus.  What’s your opinion?  Do you have one just yet?

 

Happy Friday, y’all!  I hope to hear all your spooky Halloween stories, and I cannot wait to share some of my own.  I’ll be venturing out to the University of Wisconsin at Madison for their infamous celebration.  I have some great friends in grad school there, and I’m  happy to be visiting!  What are your plans?

October 30, 2009 at 8:22 PM 1 comment

DR. WHAW? – October 29, 2009

And so I’ve let another week slip away from me!  How is it already Thursday?  How is your week going so far, y’all?  Check out some of the great things I Didn’t Read While Hard At Work today!

 

DR. WHAW? – October 29, 2009

1. The SM ROI Post from Obsessed with Conformity — I love this post because the author gets it exactly right (why can’t I find his name?) in that ROI is not much more than simple mathematics.  When social media is introduced, a lot of people seem to make the equation very complicated when actually it doesn’t need to be.  It may be a bit harder to quantify social media, but this is a great post that should remind you what ROI really is and how easy it can be.

2. Mapping Your Way Through Social Media by Danny Brown — I love this new idea from Danny Brown!  Listening to social media is suddenly a huge need for a lot of companies and something that a lot of us are thinking about a lot.  We have a new need to measure and track what is being said about us online, and the idea of a social map could help to make the process a lot more simple and organized.  What do you think?  Could you use this?

3. Key Factors To Include In Competitive Analysis by Ravi — I like this look at competitive analysis because it considers search engine optimization, which has become very popular lately. There are a lot of good metrics in here that can be of great use to you when you’re looking to compare yourself with others or with your own past results.

4. Social Media as Signaling Strategy by Andrew Goodman — There has been a lot of argument lately about what the “proper use” of social media is.  I like this post because it talks about how you can use social media as a way to monitor signal and noise.  He doesn’t necessarily believe you need to use social media, but does think you should watch it and measure it.  What do you think?  Is there some credibility to this argument?

5. That’s an Insight?! by Carol Phillips — I really enjoy this post because it makes us call into question our own methods.  It relates specifically to research on Millenials, and it asks whether that new fact you just discovered is really an insight, or just plain interesting?  Know what the difference is?  You should!

6. comScore Acquires Latin American Web Measurement Company Certifica by Leena Rao — comScore has acquired yet another metrics company.   This time it’s a company very similar to itself, but it is based in Latin America and will help comScore to expand its own presence in that area of the world.  What will this mean for you?  Do you have a need to monitor Latin American Web traffic?

7. Local Search Shifts to Online, Mobile Platforms from MarketingVOX — An annual study on our search habits has shown that local search is shifting to both online and mobile platforms and fast!  It was also found that most early research was done online, whereas later research was more likely to be done offline.  Interesting stuff in here, and I wonder how this may help you?  Does this help you better understand your consumers?

 

Thank goodness it’s almost Friday, eh?  I’m happy for the end of another week as it means only one more work week before I head off Sydney, Australia, for two full weeks.  I cannot wait!  Happy Thursday, y’all!

October 29, 2009 at 9:05 PM Leave a comment

How do you prepare when you know there won’t be time?

I’m gonna make this one short, but sweet. 🙂

The coming weeks are going to get pretty crazy for me.  I am currently working from home, but will need to be in the Chicago office to train my replacement next week.  Commuting to the office would mean driving at least four hours each day, and when you combine that with at least 40 hours of work keeping up with a daily blog seems a bit overwhelming.

Once work is finished next Friday, I have to get right home and try to prepare for a journey.  I leave first thing Saturday morning for Sydney, Australia.  The trip alone will be a 36-hour adventure, and I doubt that I will be doing much working on the trip.

So how you prepare yourself and your blog for such occasions?  What do you do if you have a daily commitment (like DR. WHAW?) that you know you will not be able to keep up during times of high stress?  Can you plan ahead?

October 28, 2009 at 7:56 PM 3 comments

DR. WHAW? Sunday Digest – Week-ending October 25, 2009

It has been a great week.  I got a lot done this weekend, too!  It was quite amazing!  How much did you get done?  I hope to hear that all of your weekends were productive and relaxing.  And to cap it all off here’s what I Didn’t Read While Hard At Work this week.

DR. WHAW? Sunday Digest – Week-ending October 25, 2009

1. The Case of the Missing Social Media Metrics by Rikin Diwan — I love this!  While there are many great strides toward online social media measurement, there are still some pretty big gaps.  There are some great questions in here that still need to be answered.  How can you address this lack of knowledge in your own campaigns?  How could you find the answers to these questions?

2. Social Media Measurement 2009 by Katie Paine — This is a great presentation about social media measurement from the queen of public relations measurement, Katie Paine.  This is the presentation given as the Institute of Public Relations’ measurement summit, an event I only dream of attending someday.  If you couldn’t attend, I seriously recommend you browse through her presentation.

3. 5 Free Sentiment Analysis Tools, 5 Very Different Results by Craig Hodges — I think that all companies need to be measuring, and I think there is a lot of value in sentiment analysis.  This article examines five different tools, though and shows that maybe these tools aren’t perfect.  I like that someone is taking the time to evaluate these different tools, to me that’s a pretty big deal for measurement in and of itself.

4. How to Set Up Your Google Analytics Account Structure to Avoid Headaches Later by Helen Overland — Having a Google Analytics account in the first place is a huge step in the right direction, but I love this overview of how to set up your account.  It will seriously help you make sure that you set your goals ahead of time and make sure you don’t end up confused.  I really strongly recommend this article if you’re considering using Google Analytics (and you should be) to measure campaigns or your work.

5. Introducing the Social Analytics Lifecycle by Ken Burbary and Chuck Hemann — I absolutely love this!  This shows a very insightful look into the lifecycle of social analytics and why everyone should be taking advantage of the data available through social media.  You should definitely take a look at this graphic that they have created and comment on it.  This is a perfect start, and I think it will evolve into a great tool.  What do you think?

6. “Listening” graphics have a long way to go by Mark Schaefer — I’m all about measurement, but I have never claimed that the current methods or metrics are perfect.  I love that Mark Schaefer took the time to analyze what is currently available to demonstrate what we still need.

7. Coke Weighs in on Earned Media ROI by Carol Kruse — Another big WOW!  A major corporation has weighed in on ROI, and I can’t get enough!  I’m happy to see a big player recognizing the importance of ROI and hope it will show other corporations that they need to be measuring, too.  There’s also just some plain good insight, which is worth a read in and of itself.

And with that, I intend to enjoy the rest of my weekend by being completely unproductive.  Enjoy the rest of your Sunday, y’all!

October 25, 2009 at 8:47 PM 2 comments

DR. WHAW? – October 23, 2009

And so another week ends!  I am sad to say that I will not be traveling to the University of Minnesota to visit my little sister, who is a freshman.  I’ve been feeling kind of lousy, and I felt it wasn’t safe to drive for 12 hours this weekend.  So I shall be catching up on my blog (get pumped, readers!) and getting my life organized.  I’m jet-setting off to Sydney, Australia, in two weeks, and I could not be more excited or more unprepared!  In the meantime, I bring you what I Didn’t Read While Hard At Work today!

DR. WHAW? – October 23, 2009

1. Social Media: The Need For Measurement from SEO Book — You know why I’m including this one without even clicking the link, right?  Any article that argues for the need of measurement in social media or any other medium is a must-read in my book.  So why this one in particular?  This one is thorough, and I think that with slight tweaking it could be something you show directly to a boss who needs serious convincing.  Do you agree?

2. Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff from SEOmozBlog — Ever wondered how Google works?  I certainly have.  This is a very thorough and straight-forward explanation of how Google works, and this information could help you to write  content that will rank higher on Google’s search pages. Interested?  You should be!

3. “Listening” graphics have a long way to go by Mark Schaefer — I’m all about measurement, but I have never claimed that the current methods or metrics are perfect.  I love that Mark Schaefer took the time to analyze what is currently available to demonstrate what we still need.

4. How Google Analytics just got a lot more powerful by Guy Kawasaki — Google Analytics recently announced a whole slew of new services, and this is a great explanation of what this means and why you should be paying attention.  He says who cares about Google Wave when there’s more to Google Analytics.  Your interest should be piqued and rightly so.

5. Social Networking ROI by Greg Gianforte — Wow!  An examination of the ROI of social networking, I love it!  I’ve not seen this before, and I’m happy to see that someone is taking a look at this.  There is no real mathematic backing here, but there is some great theoretical suggestions as to how to measure the ROI of social networking.

6. Coke Weighs in on Earned Media ROI by Carol Kruse — Another big WOW!  A major corporation has weighed in on ROI, and I can’t get enough!  I’m happy to see a big player recognizing the importance of ROI and hope it will show other corporations that they need to be measuring, too.  There’s also just some plain good insight, which is worth a read in and of itself.

7. Top 10 brand and marketing trends for 2010 by Robert Passikoff — This is a great look at what might lie ahead.  I strongly urge you to read through these and think about them seriously.  Do you think this is right?  What would you include or exclude?  It’s always important to be looking to the future, and this is a great start to what should be a broad conversation.  Weigh in!

Thank goodness it’s Friday, eh?  I’m happy to be relaxing and spending some time checking things off my to-do list this weekend.  Also, I’ll be happy to sleep in and get really better.  What are your plans for the weekend?

October 23, 2009 at 7:42 PM Leave a comment

DR. WHAW? – October 22, 2009

Oh boy! Thursday was quite a day, eh?  There were so many good articles about measurement that I could barely keep up.  And on top of that, my flu-like symptoms were back with a vengeance.  But here it is, what I Didn’t Read While Hard At Work!

DR. WHAW? – October 22, 2009

1. How to Set Up Your Google Analytics Account Structure to Avoid Headaches Later by Helen Overland — Having a Google Analytics account in the first place is a huge step in the right direction, but I love this overview of how to set up your account.  It will seriously help you make sure that you set your goals ahead of time and make sure you don’t end up confused.  I really strongly recommend this article if you’re considering using Google Analytics (and you should be) to measure campaigns or your work.

2. Two Great Articles on Social Media and Online Advertising Statistics by Christopher Drinkut — This posit offers a look at a couple of great pieces about trends in online marketing.  And yes, I realize the irony of including this article in my summary when it is essentially a summary of two articles.  Ha. What a fantastic sentence that was!  But there really are some great insights here, and it’s worth a read!

3. 9 Vital Statistics for Tracking Site Traffic by Allen Moon — If you want to track the traffic to your Web site, this is an awesome resource if you’re just starting out.  While I wouldn’t recommend using site traffic as the sole indicator of campaign or initiative success, I think it is definitely something you should be keeping your eye on.  More traffic is good, no matter how you look at it.

4. Four tips for analysing SEO Google Analytics style by Ran Nir — Search engine optimization is one of the new “big things” in social media and online marketing.  While I don’t think I completely understand it, as with any tactic, it should be effectively measured if you plan to use it.  This is a great resource to show you how to measure your success with SEO using Google Analytics.  I would love to test this out, actually, and perhaps I should!  Then I may have an opinion about SEO.

5. The Importance of a Social Media ROI Diagnostic by Jacob Morgan — I know you have all heard about ROI and social media ROI, but have you heard about an ROI diagnostic?  It’s pretty interesting, and I think for that reason this blog post is definitely worth a read.  There is a lot to be gained from an ROI diagnostic, like a solid definition of ROI and what analytics can do for you.  Read up, y’all!

6. Using Google’s SideWiki to Monitor Your Online Reputation by Matthew Elshaw — So, you may remember there was quite the fuss over Google’s SideWiki a couple weeks ago.  Now this post suggests that it may not be entirely evil and could, in fact, be used to monitor your reputation.  This is a great introduction to how you could use SideWiki effectively.  What do you think?  Will you use this?

7. Introducing the Social Analytics Lifecycle by Ken Burbary and Chuck Hemann — I absolutely love this!  This shows a very insightful look into the lifecycle of social analytics and why everyone should be taking advantage of the data available through social media.  You should definitely take a look at this graphic that they have created and comment on it.  This is a perfect start, and I think it will evolve into a great tool.  What do you think?

And with that, I hope that y’all will have a fabulous Friday!  What’s on your schedule for the rest of the week?

October 23, 2009 at 6:03 PM Leave a comment

DR. WHAW? – October 21, 2009

My day was more or less derailed this morning by excessive technology issues.  Ugh.  And for once, I am convinced it wasn’t my fault!  But who really knows?  Any way, I finally feel as though I am back on track, and it’s time to bring you all of the great articles that I Didn’t Read While Hard At Work today!

DR. WHAW? – October 21, 2009

1.  3 Ways to Optimize the Feedback Loop by Tom Shivers — I absolutely love this post because it relates engineering to online marketing.  I used to study biochemistry and have always had an analytical mindset that I apply to almost everything I do.  It’s so great to see someone else do the same!  This examines how feedback optimization from engineering can be applied to marketing in the online world.

2. Is Social Media Monitoring Ready for Prime-Time? by Jay Baer — Now that Microsoft has announced that it will be taking on the social media monitoring market, it  seems pretty obvious that monitoring online conversations will be changing and fast.  Read up on why this may be or how it will happen.  Do you think this will effect you?

3. Community Manager + Sales Funnel = ROI by Connie Bensen — This is yet another example of ROI being applied in a new way.  I love it!  I think you should read this because it asks (and I think answers) the question: is a community manager worthwhile at your company?  This makes some great arguments why it may be time to invest in a community manager or other social media position.

4. What’s the ROI of Putting Your Pants on in the Morning? by Phil Johnson — Now that measurement is becoming more and more popular, shouldn’t we all just be happy?  Well, not just yet.  There are still many changes to be made until measurement truly becomes part of the culture of advertising and public relations.  What do you think of this?

5. 5 Free Sentiment Analysis Tools, 5 Very Different Results by Craig Hodges — I think that all companies need to be measuring, and I think there is a lot of value in sentiment analysis.  This article examines five different tools, though and shows that maybe these tools aren’t perfect.  I like that someone is taking the time to evaluate these different tools, to me that’s a pretty big deal for measurement in and of itself.

6. Web Service to See Who is Tweeting Links from Your Content by Arnt Eriksen — Tweetiator is a new service online which can track when others around the Web are linking to your content.  This has massive implications for anyone trying to monitor and measure their own campaigns and work online.  I can’t wait to see if this will actually work well and who will start to use this service.  Will you consider it?

7. Edelman goodpurpose community by Mitch Markson — I know this may not be the best choice considering I’m employed by Edelman, but I really like their goodpurpose study, and I think it’s worth a read.  There’s a lot of great information about people, companies and brands working together to bring about positive changes.  Check this out, I promise it’s worth it!

And with that, I bid thee goodnight!  I need to catch up on my DVR shows and enjoy some relaxation before bed.  What’s on your plate tonight?  This week?

October 21, 2009 at 10:25 PM Leave a comment

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