DR. WHAW? – October 1, 2009
Today was a brilliant day. I was productive and feel exhilarated by all my work. How are you doing today, folks? Are ya ready to see what I Didn’t Read While Hard At Work?
DR. WHAW? – October 1, 2009
1. Suddenly, Outcomes Are Everywhere by Katie Paine — If for no other reason, this post is worth reading because it’s written by the queen of measurement herself. While Katie Paine has been advocating for measurement in public relations for years, it is just now becoming a mainstream, accepted concept. This post outlines six recent trends that show measurement is becoming more and more used. And why is this important? Because it means that you absolutely need to be paying attention.
2. P&G to pay media based on ‘engagement’ by Ben Kunz — Proctor & Gamble have decided that they will paying for media based upon engagement. What does that mean exactly? It means that P&G will be willing to pay more money to advertise on Web sites that have higher engagement with users. I think this is an interesting move. It’s a company with a lot of pull, so maybe this will be successful. I am eager to see how they will determine engagement and how well this will work. What do you think?
3. Five Myths about Automatic Sentiment Analysis by Connie Bensen — While measurement is becoming more popular, there are still some hesitations about tools like sentiment analysis. Connie Bensen breaks down five myths that are commonly believed about this tool. This is really a great article to read or to show to your boss when trying to show why this tool could be useful and necessary.
4. Google Launches 9 New Ways to Search by Adam Ostrow — In response to the real-time search abilities of Facebook and Twitter, Google has now launched new search options which allow users to refine their searches by content type and the time of publication even more than before. Allowing for users to now filter results from the past hour will allow for easier access to the most current (and not necessarily most popular) content. What do you think of the new search options?
5. How Much is Information Overload Costing Your Company? by Paul Hemp — Information overload is a rising problem as it becomes easier and easier for all of us to gain an incredible amount of information in seconds. But could this really be costing companies money? It can make us less productive, which costs the company more money as it takes us longer to complete the same task. What do you think? Do you lose out from information overload?
6. Are you Earning Trust in your Message, or Expecting it? by David Spinks — This is a great post, and I really think it’s worth a read. As online communities become more and more popular, as community managers crop up more, it is important to understand what makes a good community manager. David Spinks explores whether when we enter communities we immediately expect trust or whether we really do earn it. Does it matter? Weigh in here, there’s already some good conversation in the comments.
7. Injunctions can be Served via Twitter by Shane Greer — The High Court in the United Kingdom ruled today that injunctions can now be served legally via Twitter. What does this mean? It means that those who are anonymous and hide behind ambiguous usernames can no longer hide from the law in the UK. This has huge implications, and I wonder if the United States will ever take a similar action.
And so ends another Thursday, and you know what that means? Tomorrow is Friday! What are your plans for the weekend?
Entry filed under: Community management, DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media, Twitter. Tags: Community management, DR. WHAW?, Marketing, Measurement, PR measurement, public relations, Social Media, Twitter.