DR. WHAW? – September 30, 2009
I feel as though this has become a trend: my life is crazy. Without any dilly-dallying, here’s what I Didn’t Read While Hard At Work (but wanted to).
DR. WHAW? – September 30, 2009
1. The why, what and how of social media measurement by Danny Whatmough — This post is amazing. If you’re thinking about getting into social media, you need to know the basics of your social media measurement first. Want to know why? Read it here. Need to know what to do and how to find it? Read it here. Seriously, just read it!
2. How to Analyze Your Brand Exposure in Social Media by Chris Near — Brandng, branding, branding! It’s all I ever read about anymore, and you know why? It’s important. The brand is becoming the key to a lot of company’s success, and it’s imperative to understand the success of your brand marketing efforts. This is a great overview of how to analyze your brand exposure in your social media efforts.
3. The Twitter 20 Interview on Social Media ROI by Jay Baer — If you’re still new to the measurement arena, you need to know the name Olivier Blanchard if you don’t already. This is a great interview with one of the experts in the emerging field of social media measurement. He discusses the ROI of social media among other things, and this is a great introduction to measurement.
4. What’s Your Twitter ROI? How to measure social media payoff by Mary K. Pratt — There are a lot of aspects to Twitter that could possibly be measured, and it may seem overwhelming but there is a method. While this is similar to the previous post, it goes a little more in-depth because it’s not an interview. I think it’s definitely worth a read if you’re interested at all in social media.
5. Put Your Metrics to Work for You from MarketingProfs — So by now I hope I have convinced you that you absolutely need to be spending time with measurement. But are you really doing it right? If you’re measuring for the sake of measuring (or because I told ya so), then you may not be getting as much out of your metrics as you could be. I promise you there is value, and these tips will help you find it.
6. If You Can’t Measure It, It Doesn’t Count by David Rockland — This is the beginnings of documented methods of public relations measurement from the Public Relations Society of America. They are seeking feedback from all of their members about these methods, and it’s definitely worth reading through.
7. Twitter Marketing: It’s More Like E-mail Than You Think by Zephrin Lasker — Even though we all like to think that Twitter is very new and different, this a great argument as to why marketing via Twitter is more like other established forms of marketing. What do you think? Is this true? What else is Twitter like?
And with that, I shall leave you to ponder measurement.
Entry filed under: Branding, DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media, Twitter. Tags: Branding, DR. WHAW?, Marketing, Measurement, PR measurement, public relations, Social Media, Twitter.