DR. WHAW? – October 6, 2009
This post is dedicated to my older (and wiser!) sister, Emily Elizabeth. Happy birthday to the best sister a girl could ever ask for. I know I do not say it enough, but you have always been my inspiration and mentor. I love you.
DR. WHAW? – October 6, 2009
1. Social Media Monitoring Isn’t Sexy. But it isn’t negotiable by Chuck Hemann — While social media monitoring is far from being an exact science, it is still a necessary part of any social media plan or campaign. Even if your a company that is not actively participating in the social media space, it is imperative that you know what is being said online. Not only do you need to be watching, but you should always be watching. Read here if you’re not convinced because you will be.
2. Social Media ROI Part 1: Framework by Don Bartholomew — This is an invaluable resource for anyone even thinking about social media. Don Bartholomew knows his stuff, and this is an absolutely fabulous and thorough guide to developing a framework for social media measurement. It’s clear and concise. I recommend this to absolutely everyone.
3. TweetMeMe Analytics Show You How Retweets Spread on Twitter by Jennifer Van Grove — TweetMeMe is proving to be an extremely useful tool for marketers. This tool can show you how your Tweets are spread through Retweets, and it can show you where your Tweets have spread geographically. There are some pretty cool applications here, and I think this is definitely something to look into now that I’ve clearly convinced you to monitor social media.
4. Twitter Data Analysis: An Investor’s Perspective by Robert J. Moore — I chose this post because it’s a completely different perspective than anything I’ve read before. Most of the post I’ve seen discuss why Twitter will be such a valuable tool for marketers and job seekers alike, but this post explores why Twitter may not be so attractive to investors. I sincerely recommend that you read this post because it will change the way you look at things.
5. Validation of social media’s impact on search by Guy Kawasaki — A recent study by GroupM Search and comScore showed that the use of social media has increased the number of what are called “lower-funnel searches.” These are searches that are far closer to action and loyalty to a brand, and are therefore more coveted by companies. This shows that social media can have a significant effect on searches that consumers make. Why is this important? It means that social media is definitely having impact somewhere, where else is it making waves?
6. Media Tech Summit: ‘Twitter Is A Pulse –But It’s A Biased One’ by Staci D. Kramer — Harvard Business School is in the middle of mining data from social networks, and early results show some pretty staggering results. For example, women get Retweeted 50 percent less often than their male counterparts. Facts like these make me wonder why? And how will this make a difference in the way that we approach networks like Twitter?
7. Throw out the stats. Talk to people. by Mark Schaefer — I know this may seem odd for me to include, but I loved this post from one of my favorite bloggers, Mark Schaefer. He has a point here, and that’s why this is worth reading. While measurement is necessary and statistics are great, sometimes you need to go straight to the source: the people. And don’t ever forget it!
And with that, I bid thee goodnight! It’s time to get to work on relaxation. What’s on your schedule tonight?
Entry filed under: Branding, DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media, Twitter. Tags: Branding, DR. WHAW?, Marketing, Measurement, PR measurement, public relations, Social Media, Twitter.