DR. WHAW? – October 14, 2009

October 14, 2009 at 10:05 PM 1 comment

I know I’ve missed a few posts, but between overtime for my internship and something that was very much like the flu, I was out of commission for a bit.  But I am back!  And happy to be here.  Read why before you find out what I Didn’t Read While Hard At Work today!

DR. WHAW? – October 14, 2009

1. The Myth of Social Media Monitoring from Craphammer — Don’t let the name of this outlet fool you.  Craphammer it may be called, but crap it is not!  This author addresses the myth that is social media monitoring.  He argues that we cannot argue yet over how best to measure the ROI of social media, but rather we must first figure out how to find what is meaningful among all of the posts and forums and Tweets.  This is a great look at why this is and how you can start to weed through the mess to find the good stuff.  Check it out!

2. Google’s Marissa Mayer Assaults Designers With Data by Alissa Walker — At a conference for graphic designers, it was discussed that Google does not much care for graphic design.  Graphic decisions are made based upon research and analytics.  While you could never argue that Google’s success is based solely upon it’s graphics, there is something to be said for a company that demands proof when making all kinds of decisions, even aesthetic ones.  What do you think?  Have they gone too far?

3. How The Huffington Post uses real-time testing to write better headlines by Zachary M. Seward — Do you know what A/B Testing is?  It’s a method of user testing that shows one half of your audience one option and the other half another.  Users will see one or the other at random, and this provides valuable insights as to what can drive consumer behavior.  The Huffington Post has taken to using this form of testing to chose the best headlines.  For about five minutes, the Post randomly shows users one of two headlines and the one with the most clicks is then the one that all users see.  Is that cool or what?  Talk about real-time results!  How else could this kind of testing be used in real-time?

4. ‘New York Times’ R&D Team Seeks Next Big Thing by Joe Strupp — Who knew that the New York Times had a research and development team?  I sure didn’t!  I love this story because it encourages all newspapers to take a good look at research.  There are plenty of valuable insights to be had, but you won’t find them if you aren’t even looking.  I wouldn’t go so far as to say that research could have saved the newspaper industry, but could it have helped?

5. IBM to Apply Analytics to War on Terror by Stephen Baker — IBM is taking on a new venture, and I must admit, I’m incredibly interested to see how this one turns out.  Could this computer company figure out a way to apply analytics to the war on terror?  Could it bring the same success to the war as it did to Wal-Mart and FedEx?  What do you think?

6. Thoughts On Measuring Success by Jerad Hill — I like this post.  A lot.  It’s not incredibly technical or numbers-focused, but it’s thought-provoking.  How do you measure success?  The key here is that it doesn’t necessarily matter how you measure success or what metric you use, but it’s incredibly important that you know how you will measure success.  As long as you do have a way to track your progress, you’re in great shape.

7. Does your social class determine your online social network? by Caleb Gardner — It may be surprising (or not at all) to learn that your annual income may have a large effect on what social networking Web site you use.  It definitely makes sense, but I would not have thought about it like this.  But why not?  If your gender and age can effect your choice, why not your income?  What do you think?  What does this mean for you?

And with that, I must go to bed and get some much-needed rest!  I cannot let this flu-like illness overtake me again!  I hope your week has been good and illness-free.  Rock on, y’all.


Entry filed under: DR. WHAW?, Measurement, PR metrics, Social Media, Twitter. Tags: , , , , .

There’s no do-over in social media! There’s no make-up in social media! DR. WHAW? – October 15, 2009

1 Comment Add your own

  • 1. Sean  |  October 27, 2009 at 7:33 AM

    Thanks for the nice words, Rebecca. And also the great company. Some great finds. I’m reminded of Danah Boyd’s work on your link #7 around social class and choice of SNS.

    Off to read the IBM article now!


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