DR. WHAW? – October 20, 2009

October 20, 2009 at 9:06 PM 2 comments

I apologize for leavin’ ya hanging for the last few days, but I haven’t exactly been hard at work this past long weekend.  I spent my weekend in Chapel Hill, North Carolina, where I spent four of the best years of my life.  It was fantastic to be back, but I was also glad to be back at work today.  So once again I can bring you what I Didn’t Read While Hard At Work (but wanted to)!

DR. WHAW? – October 20, 2009

1. Online ads’ ROI best for finance by Maisie McCabe — Everyone is anxious to prove that certain online practices are better or more profitable than others.  This blog post claims that for the finance sector, online advertisements have the highest return on investment.  There are some other surprising results in this, but I wanted to highlight it because it’s the first good use of ROI related to online advertising or marketing that I’ve seen.

2. The Case of the Missing Social Media Metrics by Rikin Diwan — I love this!  While there are many great strides toward online social media measurement, there are still some pretty big gaps.  There are some great questions in here that still need to be answered.  How can you address this lack of knowledge in your own campaigns?  How could you find the answers to these questions?

3. Social Media Measurement 2009 by Katie Paine — This is a great presentation about social media measurement from the queen of public relations measurement, Katie Paine.  This is the presentation given as the Institute of Public Relations’ measurement summit, an event I only dream of attending someday.  If you couldn’t attend, I seriously recommend you browse through her presentation.

4. On Social Media Measurement by Daniel Prager — Today there was yet another great event that I could not attend because I am “just an intern.”  The Social Media Breakfast in Chicago offered a lot of great people a chance to meet with others just as obsessed with social media.  I love this take on the breakfast because it talks about measurement, which is close to my heart.

5. CIA Invests in Social Media Monitoring Firm by Jennifer Van Grove — It was announced today that the CIA is officially monitoring social media and what we’re talking about online.  While I don’t necessarily love the fact that CIA will now be watching what I Tweet, is it really any surprise?  They are an intelligence agency after all, and I think it’s about time they start watching online.

6. Data-rich Internet Needs Context, News Modes of Consumption & Serendipity by Jennifer Martinez — This is a great article about the wealth of data that is available through the Internet and social networks, and it puts it into more manageable contexts.  How does this wealth of information affect you and your career?  How doesn’t it?

7. A Twitter hole lets you Google protected Tweets by Mark Milian — I felt this post must be included today because it is a big discovery.  On Twitter users are allowed to lock (or protect) their Tweets so that other users must send a request and receive permission before viewing a Tweetstream.  This post shows that you can in face still see these Tweets even if they have been protected.  What does this mean to you?  Don’t ever think that anything posted on the Internet can remain secret.

Oh what a day!  I have to spend a long day going into the office in the city tomorrow, but for now my week has started off very well.  How are you doing?  What’s on your schedule this week?


Entry filed under: DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, Twitter. Tags: , , , , , .

Back to my childhood…twice! DR. WHAW? – October 21, 2009

2 Comments Add your own

  • 1. rikin  |  October 20, 2009 at 9:23 PM

    Thanks Rebecca for the acknowledgement. I’m glad you enjoyed the post and agree.

    We’ve made so many strides but there is still a long way to go.

    • 2. Daniel Prager  |  October 21, 2009 at 12:02 AM

      It’s too bad you couldn’t have been in on the SM measurement discussion. It would’ve been great to have you there. Thanks for sharing the post.


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