DR. WHAW? – October 21, 2009

October 21, 2009 at 10:25 PM Leave a comment

My day was more or less derailed this morning by excessive technology issues.  Ugh.  And for once, I am convinced it wasn’t my fault!  But who really knows?  Any way, I finally feel as though I am back on track, and it’s time to bring you all of the great articles that I Didn’t Read While Hard At Work today!

DR. WHAW? – October 21, 2009

1.  3 Ways to Optimize the Feedback Loop by Tom Shivers — I absolutely love this post because it relates engineering to online marketing.  I used to study biochemistry and have always had an analytical mindset that I apply to almost everything I do.  It’s so great to see someone else do the same!  This examines how feedback optimization from engineering can be applied to marketing in the online world.

2. Is Social Media Monitoring Ready for Prime-Time? by Jay Baer — Now that Microsoft has announced that it will be taking on the social media monitoring market, it  seems pretty obvious that monitoring online conversations will be changing and fast.  Read up on why this may be or how it will happen.  Do you think this will effect you?

3. Community Manager + Sales Funnel = ROI by Connie Bensen — This is yet another example of ROI being applied in a new way.  I love it!  I think you should read this because it asks (and I think answers) the question: is a community manager worthwhile at your company?  This makes some great arguments why it may be time to invest in a community manager or other social media position.

4. What’s the ROI of Putting Your Pants on in the Morning? by Phil Johnson — Now that measurement is becoming more and more popular, shouldn’t we all just be happy?  Well, not just yet.  There are still many changes to be made until measurement truly becomes part of the culture of advertising and public relations.  What do you think of this?

5. 5 Free Sentiment Analysis Tools, 5 Very Different Results by Craig Hodges — I think that all companies need to be measuring, and I think there is a lot of value in sentiment analysis.  This article examines five different tools, though and shows that maybe these tools aren’t perfect.  I like that someone is taking the time to evaluate these different tools, to me that’s a pretty big deal for measurement in and of itself.

6. Web Service to See Who is Tweeting Links from Your Content by Arnt Eriksen — Tweetiator is a new service online which can track when others around the Web are linking to your content.  This has massive implications for anyone trying to monitor and measure their own campaigns and work online.  I can’t wait to see if this will actually work well and who will start to use this service.  Will you consider it?

7. Edelman goodpurpose community by Mitch Markson — I know this may not be the best choice considering I’m employed by Edelman, but I really like their goodpurpose study, and I think it’s worth a read.  There’s a lot of great information about people, companies and brands working together to bring about positive changes.  Check this out, I promise it’s worth it!

And with that, I bid thee goodnight!  I need to catch up on my DVR shows and enjoy some relaxation before bed.  What’s on your plate tonight?  This week?


Entry filed under: Community management, DR. WHAW?, Marketing, Measurement, PR metrics, Social Media, Twitter. Tags: , , , , , , .

DR. WHAW? – October 20, 2009 DR. WHAW? – October 22, 2009

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