DR. WHAW? – October 22, 2009
Oh boy! Thursday was quite a day, eh? There were so many good articles about measurement that I could barely keep up. And on top of that, my flu-like symptoms were back with a vengeance. But here it is, what I Didn’t Read While Hard At Work!
DR. WHAW? – October 22, 2009
1. How to Set Up Your Google Analytics Account Structure to Avoid Headaches Later by Helen Overland — Having a Google Analytics account in the first place is a huge step in the right direction, but I love this overview of how to set up your account. It will seriously help you make sure that you set your goals ahead of time and make sure you don’t end up confused. I really strongly recommend this article if you’re considering using Google Analytics (and you should be) to measure campaigns or your work.
2. Two Great Articles on Social Media and Online Advertising Statistics by Christopher Drinkut — This posit offers a look at a couple of great pieces about trends in online marketing. And yes, I realize the irony of including this article in my summary when it is essentially a summary of two articles. Ha. What a fantastic sentence that was! But there really are some great insights here, and it’s worth a read!
3. 9 Vital Statistics for Tracking Site Traffic by Allen Moon — If you want to track the traffic to your Web site, this is an awesome resource if you’re just starting out. While I wouldn’t recommend using site traffic as the sole indicator of campaign or initiative success, I think it is definitely something you should be keeping your eye on. More traffic is good, no matter how you look at it.
4. Four tips for analysing SEO Google Analytics style by Ran Nir — Search engine optimization is one of the new “big things” in social media and online marketing. While I don’t think I completely understand it, as with any tactic, it should be effectively measured if you plan to use it. This is a great resource to show you how to measure your success with SEO using Google Analytics. I would love to test this out, actually, and perhaps I should! Then I may have an opinion about SEO.
5. The Importance of a Social Media ROI Diagnostic by Jacob Morgan — I know you have all heard about ROI and social media ROI, but have you heard about an ROI diagnostic? It’s pretty interesting, and I think for that reason this blog post is definitely worth a read. There is a lot to be gained from an ROI diagnostic, like a solid definition of ROI and what analytics can do for you. Read up, y’all!
6. Using Google’s SideWiki to Monitor Your Online Reputation by Matthew Elshaw — So, you may remember there was quite the fuss over Google’s SideWiki a couple weeks ago. Now this post suggests that it may not be entirely evil and could, in fact, be used to monitor your reputation. This is a great introduction to how you could use SideWiki effectively. What do you think? Will you use this?
7. Introducing the Social Analytics Lifecycle by Ken Burbary and Chuck Hemann — I absolutely love this! This shows a very insightful look into the lifecycle of social analytics and why everyone should be taking advantage of the data available through social media. You should definitely take a look at this graphic that they have created and comment on it. This is a perfect start, and I think it will evolve into a great tool. What do you think?
And with that, I hope that y’all will have a fabulous Friday! What’s on your schedule for the rest of the week?