I claim thee, social media, in the name of…Ow.ly?
OK. I’m a bit torn on these online tools like Ow.ly and StumbleUpon. And yes, I know that they have been around for some time now, but I didn’t really understand my distaste for them. Now I think I can put it into words.
When I open up a link from Twitter or someone’s blog and it brings up a banner at the top of the page indicating that someone else has tagged the page using one of these tools, it makes me feel as though they are claiming it as their own. It’s like trying to stake your claim on the Internet.
That’s so not what social media is about.
I understand that it’s a great tool to track where posts that you write or like, and it definitely has some potential to be a basic measurement tool. You know me, that part, I think, is great. But what happens when I open the link and then send it on to someone else? They open it up to see the person’s banner at the top, and suddenly the other person gets the credit even though they didn’t pass it along themselves.
Maybe I’m missing the point entirely. Is it all about trying to see how far your own reach is? Look how far I can get this post to travel? Is it a way to track what posts you liked?
Most of the time I find it’s just one more thing I have to close out (like those annoying pop-up ads that somehow infiltrate my pop-up blocker). And it just seems silly to me to try to claim responsibility for a post you didn’t write.