Social media conversations: what would you want to know?
Lately, I’ve been finding myself focusing more on the social media conversations. Every time a new project comes up, I’m asked to look at it from a company’s perspective. More specifically, it’s always recommended to think about what the CMO would want to know or what the CEO would want to know.
How the heck am I supposed to know?
Seriously. I graduated about seven months ago from college, and I have very little idea what a CMO would want to know about online conversations. Generally I have a pretty good idea, and I have gotten very good at recognizing topics that are significant or noticing changes in volume of posts or where posts are being written. But I still find myself wondering how I can be expected to understand what someone like a CMO would look for.
So I’m asking you! What do you think? If you were a CMO and wanted an audit of social media conversations, what would you look for? What would you notice? What would stand out? I would love to hear some insights and ideas so maybe I can learn to recognize the big ideas when I see them.