Archive for January, 2010
A little while ago, I asked y’all how you measure personal success, and your responses were overwhelmingly helpful! So I decided to take a moment and share my goals with you. I’ve come up with my top 25 goals that I’d like to achieve before I’m 25 years old. Because I’m such an organization freak, they’re broken down into categories. 🙂
- Adopt a dog to be the start of my new, grown-up family.
- Run a second triathlon, this time with my dad, and walk/run a half-marathon with my two best friends (who I did the first triathlon with).
- Make my old friendships a priority by setting up phone and Skype dates with my friends and family who I can’t see on a regular basis.
- Nurture new Chicago friendships and have a Chicago friend family that can be relied on much like my oldest and dearest friends.
- Volunteer at PAWS Chicago at least once each week and find a way to give back to UNC, too.
- Improve my understanding of social media channels and how Edelman is using them.
- Ask questions early and often, and be willing to turn in a project late if it means doing it right the first time around.
- Seek out new and different projects where I can help out and learn more about measurement and social media.
- Read and absorb anything and everything about social media measurement in order to broaden my skills and to better help clients.
- Become the go-to measurement guru in the Edelman Digital Chicago office.
- Claim my own domain name and begin learning (and using!) HTML coding.
- Write blog posts each week about something that I love or am passionate about.
- Become a regular contributor on a group blog or a guest post-er on more social media nuts’ blogs.
- Find a way to keep DR. WHAW? a regular feature without committing to posting it every single day (with my schedule, I can’t seem to make this work every day).
- Increase reader engagement as marked by number of comments, return readers and Tweets.
- Move to an apartment in Lakeview.
- Attend Lollapalooza in the summer.
- Try a Chicago-style hot dog and a sandwich from Lucky’s.
- Take the architectural boat tour.
- See the Boston Red Sox play at Wrigley Field (I know this may not even be possible but definitely worth a shot).
- Visit Washington, D.C., for the first time and do all of the typical touristy things.
- Visit my older sister in Amherst, Massachusetts, and my younger sister at the University of Minnesota.
- Visit Austin, Texas, to attend the SXSW conference in 2011 and find some old friends.
- Visit my mom’s parents in Kentucky and see my cousin wrestle in a state tournament (it will happen, Sean!).
- Travel to the ACC or NCAA tournament to watch the Tar Heels play their way into history again.
So there you have it. I know that some of these are lame and some may be quite difficult to achieve before I’m 25. Still, I believe these are all quite reasonable (and measurable!) goals for me. Just having written this list has made me happier, and really, isn’t that the real goal?
So I’ve come to a decision:
I cannot keep up with DR. WHAW? all by myself.
I haven’t thoroughly planned this out just yet, but I have realized that in order for DR. WHAW to be consistent (and daily), I need some help. Since there were many of you who were glad to see this daily feature return, albeit briefly, I am hoping that there are some out there willing to help me keep DR. WHAW a nightly staple.
Ideally, I’d like to have one or two regular contributors who are willing to help me out a couple nights a week to make sure that DR. WHAW doesn’t fall by the wayside. You don’t necessarily have to love measurement, you just have to be willing to share what you Didn’t Read While Hard At Work. I prefer that you pick one general topic or passion and highlight it, but hey! I’m flexible!
If you would like to help me out in this venture, please send me the following information to denison.rebecca[at]gmail[dot]com:
1. Your Name
2. Previous blogging or writing experience (Twitter handle is OK, too!)
3. Why you want to write for DR. WHAW?
Also feel free to reach out if you have any questions! I hope to hear back from at least a few of you soon! 🙂
In July, I switched my social media mindset to take on a more professional tone. At this time, I set some goals for myself and decided that I would track my own progress and growth. However, at the same time, I knew what my ideal results would be, and in hindsight, I let this affect how I measured. While it’s always important to understand your goals and ideal results, sometimes we get too focused on these and lose sight of the truth.
Think about it. When you measure, are you thinking of the true results or your end goals?
I am guilty of focusing too much on the end goal. During my first month of blogging and Tweeting, I measured myself based upon the number of followers I gained. During the next month, though, I focused more on the number of @replies I got on Twitter, that is, I focused on how many people were responding or talking to me. But why the change?
Simple. I had far more total @replies than increase in followers during my second month. Is this accurate? Technically, yes. But does it really show the whole picture? Does it honestly track my progress? Of course not.
It’s such an easy trap to fall into. It’s easy to track the metrics which paint the best picture instead of consistently using the same metrics to measure your real progress. Catering to true goals and date, not to results, it the key.
This is not to say that sometimes mid-way through a campaign or program you can’t change your metrics or focus. Sometimes we realize after getting started that there are metrics we hadn’t considered which are much better suited to our needs. In this case, switch! Just be sure to retroactively asses your entire progress and not just recent weeks.
As measurement is becoming thrust on more and more of us, I beg you to think about whether you are truly measuring what you mean to be? Or are you just looking for the results you want?