How do you quantify influence?
As you all are well aware, I’m a measurement girl. I’m finally able to take on the whole measurement process at work, and it’s up to me not only collect data but figure out what it means for my clients. Now that I’m focused on social media, I’ve started to wonder more about how influence should factor into my analyses.
We all know that when someone like Katie Paine or David Armano writes about a topic or event, we are more likely to pay attention. But how does someone like me take that into account? One blog post from a big name in social media compared with 100 blog posts on little-read blogs – which is more important? How do you quantify influence?
I don’t mean to ask this in a hypothetical way. I mean, if you were to give weightings to blog posts or authors based on influence, how would you do it? Do you assign a higher number based purely on followers or based on how many comments a blogger receives?
And once you figure out what metrics are most important, how do you assign numerical values to them? Are thousands of followers worth 5 points? Twenty comments per blog post, is that worth 7 points? Do you see what I’m getting at?
I recently read through the algorithm used to find a Twitter user’s Klout score. I think this is a really thorough start, but I’m still curious how each of these factors are weighted and compared to one another. Which do you think should be weighted most heavily? And how much heavier should they be than others?