DR. WHAW? – January 12, 2010

January 12, 2010 at 9:09 PM 6 comments

DR. WHAW? is back by popular demand!  Well at least back for Arik Hanson who was kind enough to feature me on his blog today.  I have been busier than usual and wasn’t sure if anyone was reading DR. WHAW? so I decided to stop writing it for a while to focus on more meaty posts.

Hearing at least one person misses DR. WHAW? and was following along, I decided to bring it back! So here it is, what I Didn’t Read While Hard At Work today.

DR. WHAW? – January 12, 2009

1. A decade of measurement successes and failures… by Ed Moed — Since it is a new year, I appreciated this post which looked at the best and worst in measurement from the past 10 years. We have come a long way this decade, but there is still quite a ways to go before measurement is universally accepted and practiced, at least in PR. This is a pretty comprehensive list, though, and it definitely worth a read to understand where we were and where we still need to go.

2. Forrester reveals how to optimize mobile ROI by Dan Butcher — I had to include this article since just a few weeks ago, I wondered how we could possibly measure mobile.  While this does not answer all of my question about measuring mobile marketing, it definitely provides a good start. And if you’re thinking of integrating mobile into your own projects or campaigns, I would recommend this article as a way to better understand the mobile climate.

3. The Five Biggest Mistakes in Measuring Social Media by Gary Stein — While measuring social media is incredibly important, I like that this post calls out the most popular mistakes in social media because they are easy to make. The space is new and it’s hard to adjust, but we need to be careful to ensure that we’re really measuring what we think we are. And it’s important to know all metrics that are out there that could be applicable to any given campaign or program.

4. There’s No Silver Bullet For The Big, Bad Social Media Measurement Wolf by Marta Stickland — Just like the last post, it’s important to recognize the importance of measurement, but it should not be taken lightly. There are lots of ins and outs to measurement (especially with social media), and it’s important to understand that one size does not fit all. Just as programs must be customized for each client or brand, so too must measurement programs be customized for every program. Not convinced?  Read more!

5. Facebook privacy, self-esteem, and the dangerous ease of social media measurement by Chris Reed — OK. So the measurement nerd in me wants to cry out that this is unfair, but the rest of me knows that there is some validity to this concern. Has it really become too easy for someone like to me to monitor and analyze online conversations? Are we losing our sense of privacy?  This is a great insight into how measurement and social media are affecting the rest of our lives and whether or not they’re truly good things.

6. HOW TO: Use a Start Page to Stay Organized by Barb Dybwad — If you know me, you know that I live and die by my planner.  I always have it with me in my purse, and I only take it out to write in it or look out for fear of losing it. I know, I should go technological so I don’t have to worry, but I just can’t seem to bring myself to. Maybe this would help, this is a great and new way to keep yourself organized! I just thought it was fun.

7. The Children of Cyberspace: Old Fogies by Their 20s by Brad Stone — I loved this article from the New York Times because I can definitely relate to it. I’m only 22, but there are days when I feel so far behind my younger sister who is 18. I can only imagine what it would be like to talk with someone even younger who has grown up with even more technology than I have, and I can’t remember ever not having a computer! It’s always important to realize that technology has more effects on us that we realize, and I think this is an important look into society.

And with that, I will leave you to your other reading. I hope that you’re glad to see DR. WHAW? back, and I hope that you will leave me some feedback so I know I can keep improving.  Thank you for reading, y’all!

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Entry filed under: DR. WHAW?, Marketing, Measurement, Mobile, PR metrics, Social Media. Tags: , , , , , .

If you want my recommendation, get online and get involved! Is good enough really good enough?

6 Comments Add your own

  • 1. CatherineEllen  |  January 12, 2010 at 9:19 PM

    I’m a fan of Dr. WHAW too! Thanks for bringing it back, and thanks for your brief recap of what to expect with each link. If I’m interested, I press the link. If not, I don’t, and I still totally appreciate what you do.

    And just remember– busy is a god thing! 🙂

    Catherine

    Reply
    • 2. Rebecca Denison  |  January 12, 2010 at 9:51 PM

      I’m glad to hear you like it! I feel good to be back. Thanks for reading! 🙂

      Reply
  • 3. Liz Cies  |  January 12, 2010 at 9:54 PM

    Hi Rebecca, I’m so glad you’ve brought this back! Here’s reader #2, though I’m sure you have many more. 🙂 I’ve recently become interested in measurement and appreciate the many articles you find on the topic, as well as the summaries you put together. Keep it up!

    Reply
    • 4. Rebecca Denison  |  January 12, 2010 at 9:58 PM

      Wow! Thanks so much. I’m glad to hear you’re interested in measurement, there are so few of us! And thanks for reading, I should have brought this back sooner!

      Reply
  • 5. Heather Whaling  |  January 13, 2010 at 12:17 PM

    I love reading Dr WHAW … glad to see it back.

    BTW, congrats on being included in Arik’s list. You totally deserve. I wish the industry could clone you! 🙂

    Reply
    • 6. Rebecca Denison  |  January 13, 2010 at 5:09 PM

      Yay yay! I’m so thankful to hear that it was missed (and noticed) and I’m happy to bring it back for y’all. 🙂

      And thank you, so much Heather. It means a lot to be on that list coming from Arik and to be among folks like you. I was speechless and humbled.

      Reply

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