DR. WHAW? – January 14, 2010

January 14, 2010 at 10:42 PM 3 comments

Another busy day at the office, but I’m so happy to be where I am. If you haven’t  been around the blog lately, check out my post about my new gig and say hello to tell me what’s new in your life. I’m being a super-multitasker tonight and participating in the #u30pro chat while I fill y’all in. Without further delay, here’s what I Didn’t Read While Hard At Work today!

DR. WHAW? – January 14, 2010

1. Why CMOs Need to Instill Better Measurement Discipline… Now by Jim Lenskold — The title alone should tell you why I’m all about this article from MarketingProfs. Measurement is so incredibly important, and I think that it is key to get this into PR mindsets as soon as possible. I learned a little about measurement in college, but absolutely everyone in PR needs to learn early and often how important measurement integration is.

2. Inability To Track ROI Does Not Absolve You From Measuring by Rachel Happe — Beautiful, this is just what I like to see! Measurement does not have to mean ROI. Calculating ROI is really a financial thing, and may not be the best measurement for every campaign or project. This doesn’t mean that you cannot measure anything, though. There is an in between.

3. Twebinar Recap: Xbox by Gwen McIntyre — There is nothing that I love more these days than Radian6, and this is a great case study of sorts from the folks at Radian6. It’s a great look at what you can find when looking at social media chatter and how much you can learn through measurement. Also, it shows what Radian6 can do, and I just can’t get enough of them. 🙂

4. Catching up to Mobile by Adam Cahill — Just what I was looking for a few weeks ago when I wondered how the heck to measure mobile. This is a great introduction to how we can catch up with mobile technology because there is nothing left to do but catch up! If you’re as interested in mobile as I am, then you need to check this out.

5. Nonprofict Social Media – Integration is Key by Heather Whaling — I know that I don’t focus much on nonprofit organizations, but I should give them more credit. This is a great look at social media (and measurement!) from the view of a nonprofit. This is a great read for anyone interested in social media or nonprofits.

6. Video: The Future of Social Media by Steve Rubel — This is just a great look at the world ahead from one of the greats in social media. It takes a look at why you need to be online, how to send the right messages, how to measure social media metrics and how reputation works in the new digital world. This is absolutely a must-read!

7. I’ll Never Go Back To School by Matt Cheuvront — I wanted to include this blog post because I think it’s an important discussion, and believe me! There is a HUGE discussion already blooming over here (143 comments at time of writing). Matt Chevy explains why he will never go back to get his Masters Degree and what that’s the best decision for him. I have been thinking lately about whether I really do want to eventually go back for my own Masters, and this blog post made me stop and question my reasons. What do you think? Please, weigh in!

And with that, I must get to my Thursday evening TV shows! I’m an avid Bones fan, and I hear there’s some alien funny business on this one! Happy almost-Friday, y’all.


Entry filed under: DR. WHAW?, Measurement, Mobile, PR metrics, public relations, Social Media. Tags: , , , , , .

DR. WHAW? – January 13, 2010 DR. WHAW? – January 15, 2010

3 Comments Add your own

  • 1. Me  |  January 15, 2010 at 5:47 AM

    Good points, I think I will definitely subscribe! I’ll go and read some more! What do you see the future of this being?

    • 2. Gwen McIntyre  |  January 18, 2010 at 1:10 PM

      Our twebinars are really about sharing great information with our community. We do this by showcasing companies that are engaged in social media. They are kind of like 1 hour case studies where the company shares the things that have worked and the things that haven’t in their adventures in social media. Plus, the community gets to be involved by posing their own questions to our guests.

      We are hoping to expand our twebinars in the near future. If everything goes according to plan we will be hosting at least one/week and sometimes more than that! Thanks for asking.

  • 3. Gwen McIntyre  |  January 15, 2010 at 8:19 AM


    Thanks so much for the kind words on Radian6. I’m so glad you enjoyed the Xbox twebinar. I really love our twebinar format. We get to talk to really interesting people that work in Social Media everyday and they give us great insights on how they use Social Media as a way to connect with their customers and grow their business. Plus, our listeners get to tweet in their questions. Really cool stuff. We’ve got more coming up in Feb so stay tuned.


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