DR. WHAW? – January 15, 2010

January 16, 2010 at 3:20 PM 1 comment

Oh boy! I had a great night last night with my old coworkers from StrategyOne, and I ended up coming home much later than I anticipated! I thought maybe one drink after work and then I would head home. Instead, I ended up talking late into the night with two great friends, and I cannot wait to do it again! I finally feel like I’m making some true, good friends here in Chicago. And that feels great.

Early this morning, I met up with Sydney Owen (fellow blogger and new Chicagoan) for coffee before heading to volunteer orientation for PAWS Chicago. It was a great morning, and I’m very excited to get started with training and then hopefully some volunteering this coming week! Also, it was great to meet Sydney IRL!

So now that you know why DR. WHAW? is so late, I bring you what I Didn’t Read While Hard At Work (but wanted to) yesterday.

DR. WHAW? – January 15, 2010

1. Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — Why feature this post when it could be a replacement for DR. WHAW? Well, I think it’s just darn cool that I’m not the only one on the look out for posts about measurement, particularly in the social media space. Also, I agree with many of the picks that they chose! I don’t think I’ll lose all of my readers just  because I share this link, I know y’all like me for other reasons, too. In all seriousness, this is an awesome digest and I highly recommend it!

2. Social Media Marketing Measurement from Google Socializer — I wanted to share this post with you for two reasons: 1) It’s a good argument for why measurement should focus on actual returns, not clicks, and 2) I saw this post Retweeted all over the place yesterday which was really encouraging. Every time I see that people are not only writing about this, but also sharing it, I am so thrilled to know that this is slowly becoming mainstream.

3. 6 steps to measure social media by Katie Paine — This post was a no-brainer for me because it’s from one of the best minds in measurement today, Katie Paine. More than that, however, this is really one of the first times I’ve seen Katie focusing upon online media in her measurement as most of her work is based on traditional media. I like to see her wisdom being applied in this new space, and I’m excited to see more!

4. Social Media Secrets and Resources Revealed by Dana Oshiro — I thoroughly enjoyed this post because it takes a recent presentation which gave the social media secrets for 2010 and gave concrete tactics and resources to actually improve your social media strategy. And it helped that the first secret was to pay attention to metrics, of course!

5. Start – And Finish! – with a Goal by Cat Lincoln — I like this because it expands on a popular most from Mashable this week which suggested how to create social media contest. Emphasis on a goal is highly important in social media and in public relations (or marketing) in general, and I honestly don’t think we say that enough.

6. London really is the capital of Twitter by Camille Jouneaux — This is a really cool use of social media metrics! The Twitter population was broken down by country and also by city, and guess what they found! Exacly, London has the most people on Twitter. Maybe not a huge revelation, but I still thought it was a cool use of metrics.

7. Public relations in the recession: Good news from The Economist — This post does not really focus on measurement, but I still thought it was worth highlighting because it suggests that public relations is one of the few industries that isn’t shrinking in this recession. In fact, this downturn may have been one of the best things ever to happy to public relations. What do you think about this?

I hope your weekend has started off well, y’all! What have you been up to? What are your plans for the rest of the weekend? And make sure to leave me some comments on how I’m doing!


Entry filed under: DR. WHAW?, Marketing, Measurement, PR metrics, public relations, Social Media. Tags: , , , , , .

DR. WHAW? – January 14, 2010 How do you measure personal success?

1 Comment Add your own

  • 1. Hannah  |  January 18, 2010 at 6:52 PM

    Thanks for linking to “Top Social Media Monitoring & Measurement Posts of the Week” and for including some awesome links I haven’t read yet.

    I spent the weekend at Home Depot – fighting with my husband – because, by definition, if we are at Home Depot then we are fighting 🙂 But my new curtain rods look great so it was all worth it.

    Have a great week, Rebecca!


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