Brainstorming vs. crowdsourcing – where do you see the most value?
But lately, I’ve realized that each method definitely has a time and a place. Crowdsourcing can be a great tool when you’re just starting out on a project or you have a brand-new interest. When there’s something you need to work on but honestly have no idea where to start, I think crowdsourcing with the right people is absolutely you’re best bet.
For a project for which you have research or background information, though, brainstorming with others who have this information seems to make far more sense. Sometimes you need people with diverse backgrounds to help kick something off or give you a new view on something. But there are also times when you need a more specialized and trained view.
When do crowdsource and when do you brainstorm? Do you make the distinction?
I know that I am making a pretty hasty generalization here, but I’ve found that sometimes it just doesn’t make sense to look to a crowd. Even though they may have varied and wide expertise, without all of the information, their wisdom would almost be wasted. At the same time, brainstorming can be dangerous when you know too much because you may struggle to see outside your own narrow mindset.
It’s a tricky question, but I’m pretty confident that there must be a clear distinction between when these two different methods should be used. What do you think? Where do you stand?