DR. WHAW? – February 4, 2010

February 4, 2010 at 8:07 PM Leave a comment

Hello, there. I’m grateful to Rebecca for letting me participate in this great DR. WHAW tradition. And I must say that I feel an awful lot of pressure coming off of three great DR. WHAW posts by Clay, Melissa and Rebecca so far this week.

I do a variety of things, from consulting on social media and marketing for businesses and nonprofits to managing the Save the Cups community, so likewise you’ll probably see me point you to a variety of things in this space. But in general the things I read tend to focus on entrepreneurship, marketing, public relations, tech and social media.

Oh, and I’m also a new dad, so maybe I’ll spice things up every once in a while with parenting advice.

So without further ado, here are the things I Didn’t Read While Hard At Work (but wanted to!):

  1. Paying the Price for Truth (Jamie Notter) Fascinating read about the power of truth, and where it should come from. Should it come from the top down? Or should employees at the bottom demand it? Whose responsibility is it?
  2. Do the Old Timing Rules Still Apply for Media Relations? (Dave Fleet) I read MarketingProf’s Daily Fix quite often. I love its practical, straight-forward advice for how to do communications well. In this post Dave Fleet asserts that the old rules for when you should pitch to journalists are outdated.
  3. Mastering the Art of Client Relations (Freelance Folder) I love client relations being portrayed as an art form. Because those who treat it as such are better at it. In this article those who approach client relations as a chore are contrasted with those who really go the extra mile for their clients.
  4. Facebook Could Eat the Web (Steve Rubel) Leave it to Steve Rubel to portray Facebook as a monster that should have starred in Where the Wild Things Are. There’s no denying the reach of Facebook these days, and here Steve makes it clear just how pervasive that reach is becoming.
  5. The PR Schism: Divided We Fail (Katie Paine) Katie names all the arguments we’ve heard over the past few years (trust me, you’ve heard them), and then asserts that it’s time to move past division for the sake of the industry. (Hear, hear!)
  6. How to Write a Blog That Matters (Justin Kownacki) Justin, whose snark and insight I am constantly a fan of, goes through great lengths to tell you why your blog probably sucks, and what you should do about it.
  7. Sometimes It’s Better to Brainstorm Alone (Andrew O’Connell) Since Rebecca recently raised the question of brainstorming versus crowdsourcing, it seems timely that this post from the Harvard Business Review blog should assert that sometimes its better to go it alone completely. What do you think?

There’s great stuff here. As I would say over on my blog, time to go forth and learn!

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Entry filed under: Caleb, DR. WHAW?, public relations, Social Media. Tags: , , , .

DR. WHAW? – February 3, 2010 As the lines between media campaigns blur, how will you measure your success?

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