Posts filed under ‘Community management’

DR. WHAW? – February 5, 2010

Happy weekend!  I hope your weeks went well and that our reading material helped out a little.

I realized that unlike the other DR WHAW? contributors, I didn’t really introduce myself.  My name is Clay Schossow and I run a web design and development company, New Media Campaigns, in North Carolina.  We work with all types of awesome organizations across the world and have built more than 400 websites in the past 3.5 years.  About half of our work is as the interactive partner for agencies.
OK, enough about me and now onto the good stuff!  Let’s roll into the weekend with a good stack of reading material I Didn’t Read While Hard At Work (but wanted to!):
DR. WHAW? – February 5, 2010
1. Getting Started Publishing on Google News – If you ask me, SEOmoz is the ultimate authority on all things SEO.  Their advice is always practical and helpful.  This article does a great job of explaining how to capitalize on an extremely valuable resource: Google News.  Read through this step by step guide and learn how to get premium coverage for your writing.
2.  Bartle Bogle Implements New Management Model – It’s no secret that the recession and explosion of digital have turned just about every industry on their heads, especially the ad industry.  I’m always interested in how firms are restructuring and handling new models of business (more digital, more pay days tied to results, etc.), and this new model by BBH is really interesting.  Tying top talent to top accounts.  Makes sense to me.
3.  Zappos: Social Media Marketing Example #26 – Just about everyone knows that Zappos did a great job of serving customers, first.  Even more people know that Zappos’ strategy led to a near-billion dollar acquisition by Amazon.  And the entire universe knows that these things were mainly driven through the web and social media.  However, do you know every little detail of the company’s online history?  I can admit that I’ve cited Zappos as a case dozens of times, but I really only knew the broad strokes.  This case by Ignite Social Media delves into every possible specific you can imagine.
4. Startup Advice In Exactly Three Words – Dharmesh Shah is an incredibly brilliant guy who has started several successful companies.  His blog OnStartups is required reading for entrepreneurs in the tech-o-sphere.  He recently offered 50 pieces of solid advice in “triplets” — three words.  This one is easy to read and really makes you think about if you’re doing these things in your business.
5. 10 Ways to Build Social Media Expertise Using Personal Projects — Great, quick piece from Harvard Business Review about how practice makes perfect and how you can practice on yourself before paying clients.  I *really* like the last one about working late at night or early in the mornings so you aren’t affecting large audiences with your changes.
6. Chanel Learns to Think Like a Media Company – Cool piece from Business of Fashion (rockin’ site!) on how Chanel is playing more and more like a media company in the digital space.  From creating web videos to breaking news online, the company has really embraced the digital space.  Article shows that the strategy of inbound marketing and creating content works for even the most entrenched brands and helps them reach new audiences.
7. How to Manage Virtually – This one is pretty self-serving, but I was so pumped that I couldn’t hold it back.  Inc. featured me and my company the other day in a post about how to manage employees who work virtually.  The author articulated my points in a much more coherent manner than I ever could, so I thought I would share.
OK, it’s sushi and sake time for me, but I hope these pieces start your weekend off right!
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February 5, 2010 at 7:28 PM Leave a comment

DR. WHAW? – October 21, 2009

My day was more or less derailed this morning by excessive technology issues.  Ugh.  And for once, I am convinced it wasn’t my fault!  But who really knows?  Any way, I finally feel as though I am back on track, and it’s time to bring you all of the great articles that I Didn’t Read While Hard At Work today!

DR. WHAW? – October 21, 2009

1.  3 Ways to Optimize the Feedback Loop by Tom Shivers — I absolutely love this post because it relates engineering to online marketing.  I used to study biochemistry and have always had an analytical mindset that I apply to almost everything I do.  It’s so great to see someone else do the same!  This examines how feedback optimization from engineering can be applied to marketing in the online world.

2. Is Social Media Monitoring Ready for Prime-Time? by Jay Baer — Now that Microsoft has announced that it will be taking on the social media monitoring market, it  seems pretty obvious that monitoring online conversations will be changing and fast.  Read up on why this may be or how it will happen.  Do you think this will effect you?

3. Community Manager + Sales Funnel = ROI by Connie Bensen — This is yet another example of ROI being applied in a new way.  I love it!  I think you should read this because it asks (and I think answers) the question: is a community manager worthwhile at your company?  This makes some great arguments why it may be time to invest in a community manager or other social media position.

4. What’s the ROI of Putting Your Pants on in the Morning? by Phil Johnson — Now that measurement is becoming more and more popular, shouldn’t we all just be happy?  Well, not just yet.  There are still many changes to be made until measurement truly becomes part of the culture of advertising and public relations.  What do you think of this?

5. 5 Free Sentiment Analysis Tools, 5 Very Different Results by Craig Hodges — I think that all companies need to be measuring, and I think there is a lot of value in sentiment analysis.  This article examines five different tools, though and shows that maybe these tools aren’t perfect.  I like that someone is taking the time to evaluate these different tools, to me that’s a pretty big deal for measurement in and of itself.

6. Web Service to See Who is Tweeting Links from Your Content by Arnt Eriksen — Tweetiator is a new service online which can track when others around the Web are linking to your content.  This has massive implications for anyone trying to monitor and measure their own campaigns and work online.  I can’t wait to see if this will actually work well and who will start to use this service.  Will you consider it?

7. Edelman goodpurpose community by Mitch Markson — I know this may not be the best choice considering I’m employed by Edelman, but I really like their goodpurpose study, and I think it’s worth a read.  There’s a lot of great information about people, companies and brands working together to bring about positive changes.  Check this out, I promise it’s worth it!

And with that, I bid thee goodnight!  I need to catch up on my DVR shows and enjoy some relaxation before bed.  What’s on your plate tonight?  This week?

October 21, 2009 at 10:25 PM Leave a comment

DR. WHAW? – October 1, 2009

Today was a brilliant day.  I was productive and feel exhilarated by all my work.  How are you doing today, folks?  Are ya ready to see what I Didn’t Read While Hard At Work?

DR. WHAW? – October 1, 2009

1. Suddenly, Outcomes Are Everywhere by Katie Paine — If for no other reason, this post is worth reading because it’s written by the queen of measurement herself.  While Katie Paine has been advocating for measurement in public relations for years, it is just now becoming a mainstream, accepted concept.  This post outlines six recent trends that show measurement is becoming more and more used.  And why is this important?  Because it means that you absolutely need to be paying attention.

2. P&G to pay media based on ‘engagement’ by Ben Kunz — Proctor & Gamble have decided that they will paying for media based upon engagement.  What does that mean exactly?  It means that P&G will be willing to pay more money to advertise on Web sites that have higher engagement with users. I think this is an interesting move.  It’s a company with a lot of pull, so maybe this will be successful.  I am eager to see how they will determine engagement and how well this will work. What do you think?

3. Five Myths about Automatic Sentiment Analysis by Connie Bensen — While measurement is becoming more popular, there are still some hesitations about tools like sentiment analysis.  Connie Bensen breaks down five myths that are commonly believed about this tool. This is really a great article to read or to show to your boss when trying to show why this tool could be useful and necessary.

4. Google Launches 9 New Ways to Search by Adam Ostrow — In response to the real-time search abilities of Facebook and Twitter, Google has now launched new search options which allow users to refine their searches by content type and the time of publication even more than before.  Allowing for users to now filter results from the past hour will allow for easier access to the most current (and not necessarily most popular) content.  What do you think of the new search options?

5. How Much is Information Overload Costing Your Company? by Paul Hemp — Information overload is a rising problem as it becomes easier and easier for all of us to gain an incredible amount of information in seconds.  But could this really be costing companies money?  It can make us less productive, which costs the company more money as it takes us longer to complete the same task.  What do you think?  Do you lose out from information overload?

6. Are you Earning Trust in your Message, or Expecting it? by David Spinks — This is a great post, and I really think it’s worth a read.  As online communities become more and more popular, as community managers crop up more, it is important to understand what makes a good community manager. David Spinks explores whether when we enter communities we immediately expect trust or whether we really do earn it.  Does it matter?  Weigh in here, there’s already some good conversation in the comments.

7. Injunctions can be Served via Twitter by Shane Greer — The High Court in the United Kingdom ruled today that injunctions can now be served legally via Twitter.  What does this mean?  It means that those who are anonymous and hide behind ambiguous usernames can no longer hide from the law in the UK.  This has huge implications, and I wonder if the United States will ever take a similar action.

And so ends another Thursday, and you know what that means? Tomorrow is Friday!  What are your plans for the weekend?

October 1, 2009 at 8:35 PM 2 comments

DR. WHAW? – September 17, 2009

And another day has flown by!  I find that I am terribly unstructured when I work from my parent’s house, though I blame the boys for that.  My dog and two cats definitely keep me company, but also keep me distracted!  Even though I may not have been hard at work continuously, I still racked up a ton of articles that I Didn’t Read While Hard At Work.

DR. WHAW? – September 17, 2009

1. There’s More to a Millenial than Updating Your Profile by Lauren Fernandez and Kasey Skala — In case you missed it, there was a post on the PRSA blog ComPRehension that suggested Millenial staffers should be used to execute social media plansLauren Fernandez and Kasey Skala almost immediately posted a reponse.  I don’t want to give too much opinion on this as it is becoming a very important issue in the PR world, at least on Twitter.  I recommend you read up and participate in this discussion.  Also, check out the transcript from the #u30pro Twitter chat to find more insight.

2. PRSA Seeks Industry Agreement on Measurement Standards from PRSA Newsroom — And to show that I’m  not trying to hate on PRSA, I wanted to include this truly amazing piece of news!  PRSA is leading the way by setting metrics and approaches for public relations measurement, and not only that but they’re encouraging feedback.  They could not have done this any better!  They collaborated with experts in the field to come up with the standards and are seeking feedback from all members.  Only more validation for measurement and its importance.  You know I’m lovin’ this!

3. Social Media and the Reality of Control by Amber Naslund — There has been a lot of talk about how using social media means a loss of control for brands and companies.  Amber Naslund makes a convincing argument against this: you still have as much control as you did.  Instead, she suggests that what is gained is accountability and expectations.  Customers are not using Twitter or Facebook or YouTube with the intention to control a brand or company, but instead all they want is attention.  They’re telling you how to make them happy, will you stop worrying about control and listen?

4. When will Facebook realize that it won’t ever be “Twitter”? from thoughtpick — Facebook is slowly but surely trying to become more like Twitter.  They have even adopted the @reply by allowing users to “tag” others in their status updates.  What’s the deal Facebook?  This post explores whether or not these changes are good for Facebook.  This is definitely an interesting and worthwhile read because social media is always evolving.  Do you  understand how and why and what it means to you?

5. Why the White House is Hiring a Social Media Archivist by Christina Warren — After the Watergate scandal, the Presidential Records Act was passed to change the legal ownership of records.  As it becomes clear that social media isn’t going anywhere, the White House now plans to archive all of their online communications.  These types of messages are quickly becoming important and integral to how the government communicates, and thus it has become far more important to ensure these records are kept.

6. The GAP, ROI, and Awareness by Josh Peters — This is a great post about a great book that is officially on my to-read list!  Josh Peters explores ROI and awareness as well as general types of marketing campaigns.  I warn you, this is a bit of a long post, but I believe that it really is worth the time it takes to read through it.  You will leave with a better understanding of brand campaigns and measurement, I promise.

7. Clean Tweets – clear spammers from Twitter search results from Everything Twitter — So there is this new tool out there called Clean Tweets, and I think it does something pretty darn amazing.  This Firefox add-on allows you to strip out potential spammers when searching for trends or keywords on Twitter.  I would love to find out more about how this works and how spammers are classified, but if this works, boy oh boy!  How would your work change if you could automatically clear spammers from searches?

Another great and productive day.  There was a lot of great stuff to read out there, don’t let this limit you!  And please do share your favorites each day.

September 18, 2009 at 12:11 PM Leave a comment

DR. WHAW? – September 16, 2009

Delayed, delayed, delayed! Better late than never, eh?  I drove to my parent’s house Wednesday night to house /pet sit for them while they take their first vacation as empty nesters.  The trip took much longer than anticipated because first I locked my keys in my trunk.  It was definitely an adventure!  Better late than never, though: what I Didn’t Read While Hard At Work on Wednesday.

DR. WHAW? – September 16, 2009

1. Social media helps Chamber of Commerce connect by Brian Tomkins — This is so cool!  The government is getting involved with the social media space.  As I’ve already said once in this post: better late than never!  The Chamber of Commerce in Chicago is using tools like blogs, Facebook and YouTube to interact better with “the people” so to speak.  This post doesn’t explore what the Chamber is doing so much as it encourages other chambers to take on social media as well.  I would love to see how this has helped or affected the Chamber of Commerce, can anyone help me out?

2. Murdoch to charge people for accessing WSJ on mobiles by Darren Davidson — Rupert Murdoch is slowly but surely making good on his promise of putting up paywalls on all his Web sites.  His first move was to charge anyone using their mobile phone to view Wall Street Journal content.  If you are not a subscriber to the WSJ, you will be charged $2 per week for mobile access to the site, and subscribers will pay an additional $1 per week for access.  Mobile is one of the fastest growing platforms, so is this a smart move?  Would you pay to see the WSJ on your phone?

3. GraphEdge, Tracking Trends Among Your Twitter Followers from Boston.com — Holy cow!  This is such a cool new tool!  Among it’s features, GraphEdge will be able to tell you who among your followers are spammer and who are genuine people.  Also, this Twitter analytic tool will be able to tell you just how quickly (or not) you’re gaining followers.  I can’t wait to hear more about this tool and understand how it determines these measurements!

4. How Cleveland media make time for social media by Christina Klenotic — There are a handful of social media ambassadors working for media organizations in Cleveland, and I think this is very important for other organizations to take note of.  These ambassadors got together to talk about how they got their colleagues to use social media and stand behind it, and there is definitely a lesson in  here for any news organization (or any organization, really) wanting to become more involved with social media.

5. The 7 Biggest Legal Risks to Your Company When Using Social Media by Brian Heidelberger — We are all so obsessed with how great social media is and why all companies should jump on the bandwagon, but sometimes we may not be considering all of the risk associated with the new medium.  Of course you could crash and burn and lose business, but this posts explains that there are some very real legal considerations to think about before diving in.  Read up, you may be surprised what’s on this list.

6. One small step for P&G, One HUGE step for our profession by Katie Paine — Proctor & Gamble announced that they would not longer be paying advertisers based up previously-coveted “eyeballs.”  Advertisers will not pay based upon how much engagement there is on a given Web page.  Katie Paine predicts this is a huge win for the measurement industry because where P&G goes, the industry tends to follow.  This is a great post to read if you’re at all interested in measurement now and where it’s headed.

7. The Ebb and Flow of Communities by Jason Falls — This is a great post because it integrates a personal side of the author to illustrate how communities may fluctuate over time.  People in your community may be really enthusiastic one month and much more silent the next, but that’s OK.  Don’t panic just yet!  It’s likely that they will be back if you’re providing a great place to engage and offering them support they need.

Oh hey there, Thursday!  Didn’t see ya sneak up on me.  As always, please leave comments to tell me how I’m doing and what I’m missing (I know it’s a lot).

September 18, 2009 at 11:05 AM Leave a comment

DR. WHAW? Sunday Digest – Week-ending September 13, 2009

I’m back, y’all!  Are you happy to have DR. WHAW? back in your lives?  I know I really have enjoyed getting back to the grind and having an excuse to read as much as I can.  It was a great week for realizations, and I have truly learned to be happy exactly where I am while I’m here.  There was some great content out there this week, and as always it was tough to pick the best of the week.

DR. WHAW? Sunday Digest – Week-ending September 13, 2009

1. Who’s Watching Now? by Jason Baer — It’s surprising to me how much business still operates on the basic nine-to-five work day.  Personally I arrive at the office nearly four hours earlier because I have to send out a report each morning by 9 a.m.  Jason Baer points out that your customers and those interested in your online brand do not operate on the nine-to-five, so why should you?  Even though most of the American workforce took the day off yesterday, my Twitter feed was alive and well, and there was plenty of original content being generated.  So what happens if you’re out of the office when a crisis starts?

2. Becoming A Social Business Is Your Next Big Challenge by Jason Falls — What is a social business?  Are you ready to evolve?  Jason Falls explains what he believes will be the next challenge for big brands and small businesses alike.  The idea is not to take away the importance of sales, but to focus upon a compelling buying environment instead of a compelling sales pitch.  Do you understand the difference?  Neither did I, but reading this post really did help me better understand.  And you know what?  I think he’s onto something.

3. Twitter And The Revenue Dilemma by Michael Arrington — There is very little doubt at this point that Twitter isn’t going away.  In fact, it only continues to grow and evolve as a new medium, and there are an infinite number of uses for the Web site.  So what now?  Twitter has a big decision to make, much like Facebook and YouTube before it.  To revenue or not to revenue?  This is a great explanation of the dilemma that Twitter is now facing and why it’s important.  If you’re an avid user or think you may want to use it in the future, you should think about how this could effect you.

4. Facebook @Mentions: Five Ways They Could Impact Twitter by Ben Parr — Earlier this afternoon, Facebook announced that it would soon allow users to put @Mentions in their status updates.  There was an immediate reaction on Twitter as this has been a unique feature to Twitter and one way in which is had a competitive advantage. This article from Mashable gives a good run-down of how this move could effect Twitter and Facebook.  What do you think? Could this be the way to battle Twitter’s growing popularity?

5. People of Walmart Is a Hit Walmart Can’t, and Shouldn’t, Stop by B.L. Ochman — Have you seen the new blog called People of Walmart?  It’s a hilarious new blog which encourages users to submit pictures they take while at a Walmart store or parking lot. The author of this post explains why Walmart shouldn’t even try to stop this one, and so far it seems as though Walmart isn’t trying to do anything, preferring to remain mute on the subject.  It’s great publicity for Walmart and allows for great participation from consumers.  It’s just good fun!

6. Social Media Marketing: What Comes After “The Stunt?” by David Teicher — If you’re active on social networks and other social media sites, you may have noticed lately that companies have really begun to use the space for campaigns and promotions.  There have been a lot of big giveaways and contests, but what do you do after it’s all said and done?  David Teicher wanted to know what a brand should do once it has gained lots of fans and followers with a big publicity stunt online.  While he may not have had all the answers, there has been some great discussion, and I think this is worth I read.  Add your two cents, I did!

7. How To Have Something Worth Saying by Katie Wall — I had to include this post today.  It rocked, and I had to give some love to a fellow Tar Heel!  And the conversation in the comments could be worthy of a pick all on its own.  This is Katie Wall‘s first post as a regular contributor for Lauren Fernandez‘s blog, and what a way to start!  Have you ever noticed that there are some people on social media who always seem to post blog entries that generate a lot of buzz?  How can I do that?  There is some great advice and insight here, and I think it’s definitely worth a read.

Did I leave out your favorite post from this week?  Tell me so!  I’m always happy to hear comments and learn what content is of most interest to my marvelous readers. 🙂  Happy weekend, y’all!

September 13, 2009 at 4:55 PM Leave a comment

DR. WHAW? – September 9, 2009

I guess I expected today to be more magical.  It was 09/09/09, and DI felt as though for some reason it might bring luck.  Unfortunately it brought a huge customer report and a 12-hour work day.  Nevertheless, I’m feeling great.  Invigorated.  Maybe there was some magic to the day after all.  So let’s get to it: what I Didn’t Read While Hard At Work (but wanted to!) today.

DR. WHAW? – September 9, 2009

1. Welcome guest, or annoying intruder? A guest post on guest posting by Valerie Simon — I thoroughly enjoyed this post from Valerie Simon. She doesn’t have her own blog but loves to blog surf so to speak and share her thoughts by guest posting.  I myself have done a guest post (or two!) and can understand the appeal.  She wonders if being a permanent guest blogger is good or an unwelcome burden.  I think she comes to a good conclusion, and I think it’s worth a read if you host guests or guest blog yourself.

2. The Audience In The Media Ecosystem by Jaffer Ali — In the ecosystem of the media, the audience cannot be forgotten as an important segment.  The author claims that for a health ecosystem to exist, the audience must be converted into customers and more importantly into happy customers. Should there be a distinction between the customer and the audience member?  What do you think?  I was really intrigued by this post and think it’s definitely worth your while.

3. Twitter And The Revenue Dilemma by Michael Arrington — There is very little doubt at this point that Twitter isn’t going away.  In fact, it only continues to grow and evolve as a new medium, and there are an infinite number of uses for the Web site.  So what now?  Twitter has a big decision to make, much like Facebook and YouTube before it.  To revenue or not to revenue?  This is a great explanation of the dilemma that Twitter is now facing and why it’s important.  If you’re an avid user or think you may want to use it in the future, you should think about how this could effect you.

4. Packaging the News as Tweets by Mike Musgrove — This is absolutely revolutionary, and I think that it’s important for traditional news companies to understand that they can still find success in the Web 2.0 world.  It seems as though the fall back plan is to charge customers for content, but there are few companies that are trying to evolve and really adapt their business plan to work within the new medium.

5. A Community? A Network? An Audience? by Rachel Happe — There are a lot of terms being thrown around these days, and to be honest, I learned a lot from this post.  I’m guilty of using some of these terms incorrectly or using one when one may have been more appropriate.  While these are by no means hard and fast, I think they give a good starting point.  As Web 2.0 continues to grow, it is important for all of us to be on the same page and that includes speaking the same language.

6. Does Technology Make Us All-Knowing? by Lauren Fernandez — Dead on. As always!  And the comments provide an incredible amount of value along with the post itself.  Generation Y is very technologically savvy, but how does that effect the sense of entitlement?  While being savvy is definitely a good thing for us, it’s a stretch to assume that this somehow makes us more experienced or more worthy than the generation before us.  Companies maybe should not be so quick to entrust social media campaigns and similar tasks to their younger employees simply because they’re young.

7. Maybe We’ve Got it Wrong, Again by David Henderson — Ten years ago there was a lot of hype about online shopping.  Many insisted that by this time we would be buying absolutely everything online, and there would be no need to for physical stores.  Boy, were we wrong, eh?  But what about now?  Today all anyone can talk about is social media, and David Henderson urges us all to pause and think.  This could be the next “big thing” we’re absolutely wrong about. It’s definitely a thought-provoking post, and I think it’s worth reading and pondering.

Boy, oh boy!  It’s been a long and tiring day for me, but I’m so happy to have DR. WHAW? back in my life, how about you?  I’d love to hear what you think, so leave comments or questions, and remember to send votes for the Sunday digest to my e-mail or Twitter.

September 9, 2009 at 7:52 PM Leave a comment

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