Posts filed under ‘DR. WHAW?’

DR. WHAW? – February 1, 2010

This post was written by Clay Schossow, one of three new contributors to DR. WHAW?, which will be a daily feature moving forward. A big thanks to Clay and the other two for their help, and look for a post about these three rockstars tomorrow!

Hey everyone!  I’m Clay and I’m going to be helping Rebecca keep DR. WHAW? updated by posting twice per week (Mondays and Fridays).  I’m really happy to work with her for a few reasons:

  1. I think DR. WHAW? is a great concept and I’m excited to be involved.
  2. She’s cultivated a really great community on this blog and I’m happy to become a part of the conversation.
  3. She’s a fellow Tar Heel and feels my pain about this basketball season.

I run a web design, development and marketing start-up, so my posts will tend to be more about entrepreneurship, business and marketing.  Rebecca was cool with this direction, as we both believe variety is the spice of life.  This post is my first in the DR. WHAW? series, so please let me know in the comments what you think of the content I post, as my goal is to provide the most interesting and thought-provoking articles I can.  Feel free to offer up criticism, I promise I won’t take it personally.  And I promise that I’ll keep getting better as I post more.

So, without further ado, here’s what I Didn’t Read While Hard At Work (but wanted to!).

DR. WHAW? – February 1, 2010

  1. Why do we take ourselves so seriously? — This is a great, short piece from a few days ago that I just got to read today on the Brains on Fire blog.  In a world where so many people  and companies take themselves alarmingly seriously, this post was a refreshing breath of fresh air.  It’s always nice to be reminded that people like to interact and work with folks that can laugh at themselves and have a good time. These laughs and fun moments will likely translate into trust and a positive experience.
  2. The Present Value of Future Cash Flows — Don’t let the title intimidate you; this post is a really easy read about a basic tenet of investing.  More than the individual post, I’m excited about this series by Fred Wilson, MBA Mondays.  Fred is one of the better known and more successful VC’s out there, and he’s going to start a weekly post giving a basic MBA lesson in layman’s terms.  For those of us who focus on the business side of things but don’t have an MBA, I imagine this series will be very helpful and enlightening.
  3. Are You a C.E.O. of Something? — Great NY Times interview of Zynga CEO Mark Pincus.  Sheds some light into how he organizes his business, delegates responsibility, and keeps a positive corporate culture.
  4. Notes From a Conversation With Y Combinator’s Paul GrahamPaul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.
  5. Trail of Breadcrumbs — A new study says 89% of journalists turn to blogs for research and 65% use social media.  Some convincingly high numbers of why organizations should be engaging in these media.  These numbers rang true for me, as a reporter from Nebraska called me a few weeks ago to discuss some of the political articles on our blog; they ended up spinning our posts into the backbone of their story, which was really cool.  Also, love Todd’s analogy of social media and blog content to breadcrumbs.

Well, those are my first five articles.  I know Rebecca usually posts seven, but she still has a leg up in the experience category.  Seven will be something to which I will aspire.  Let me know your thoughts on this inaugural post and I’ll work to keep getting better.  Looking forward to the conversation!


February 1, 2010 at 9:26 PM 3 comments

Calling all DR. WHAW fans!

So I’ve come to a decision:

I cannot keep up with DR. WHAW? all by myself.

I haven’t thoroughly planned this out just yet, but I have realized that in order for DR. WHAW to be consistent (and daily), I need some help. Since there were many of you who were glad to see this daily feature return, albeit briefly, I am hoping that there are some out there willing to help me keep DR. WHAW a nightly staple.

Ideally, I’d like to have one or two regular contributors who are willing to help me out a couple nights a week to make sure that DR. WHAW doesn’t fall by the wayside. You don’t necessarily have to love measurement, you just have to be willing to share what you Didn’t Read While Hard At Work. I prefer that you pick one general topic or passion and highlight it, but hey! I’m flexible!

If you would like to help me out in this venture, please send me the following information to denison.rebecca[at]gmail[dot]com:

1. Your Name

2. Previous blogging or writing experience (Twitter handle is OK, too!)

3. Why you want to write for DR. WHAW?

Also feel free to reach out if you have any questions! I hope to hear back from at least a few of you soon! 🙂

January 26, 2010 at 1:42 AM Leave a comment

DR. WHAW? – January 19, 2010

Very much delayed, and I wish I could explain the reason why! You’ll just have to trust me on this. I was held up by a HUGE monitoring project this week, and I’m thrilled to be so busy. But still, I wanted to share what I Didn’t Read While Hard At Work on Tuesday.

DR. WHAW? – January 19, 2010

1. How Relationships Improve Sales by Chris Brogan — OK. I try not to include posts from the “big guys” too often because their content already gets plenty of exposure without my help. But in this case I wanted to make an exception. It’s a couple weeks old, but I love that this gives a good reason why relationships actually do affect the bottom line, which is what most executives these days are worried about. This is the reason we measure social media and engagement. It really does matter!

2. ROI Measurement: The 4th Stage of Social Media Maturity by Matt Carter — Recently a report was released which, among other things, outline what it called the Social Media Maturity Road Map. I loved this blog post because it highlighted where this report was completely (and disappointingly) lacking: measurement. I am so impressed to see others who share my passion for measurement and insist that it belongs in the discussion.

3. 100 Ways To Measure Social Media by Rodger Johnson — 100?! Can you believe it? This is a pretty good list of 100 ways to measure social media, and I would say it is by no means a comprehensive list. My goodness. You should definitely consult this list the next time you’re stumped as to how you can effectively measure a social media campaign, but also let’s all take a moment to appreciate how far measurement has come in so little time.

4. Simple Social Media Measurement Matrix by Sandra Fathi — This is kind of a cool concept! Sandra has created a matrix for social media that explains what metrics to look for based on what network you’re focusing on. I like this mostly because I think it’s a good way to organize all the different social networks out there, but I don’t think this has to be your absolute guide. Metrics change as projects do, but this structure is a good tool to use.

5. What ROI measurement system do you use by Henry Alzamora — This one I thought was just darn cool because measurement, particularly related to social media, is cropping up everywhere for me these days. Even on LinkedIn! Maybe I’ve missed it before, but I thought it was really neat that someone had started a discussion about measurement (ROI!) on a group on LinkedIn. Awesome!

6. Concrete Social Media Measurement Will Come by Scott Gulbransen — I love this. We’re not quite there yet. As much as I’d love to believe that measurement is ready to take on the world, it’s definitely not true. Not just yet. And this is a great post because it calls that out, but it also gives hope that there will be concrete measures for social media one day.

7. The Great Social Media  Measurement & Analytics Fallacy by Matt Carter — I know, I know! Two posts from the same author. This doesn’t happen! But I think that Matt Carter earned two spots today. I get in the habit of forgetting that measurement (and measurers) can be flawed, too. I love this analytical look at measuring engagement because it calls into questions some assumptions that we make. What do you think about this? Where do you stand?

Better late than never, eh?

January 21, 2010 at 2:06 PM 2 comments

DR. WHAW? – January 15, 2010

Oh boy! I had a great night last night with my old coworkers from StrategyOne, and I ended up coming home much later than I anticipated! I thought maybe one drink after work and then I would head home. Instead, I ended up talking late into the night with two great friends, and I cannot wait to do it again! I finally feel like I’m making some true, good friends here in Chicago. And that feels great.

Early this morning, I met up with Sydney Owen (fellow blogger and new Chicagoan) for coffee before heading to volunteer orientation for PAWS Chicago. It was a great morning, and I’m very excited to get started with training and then hopefully some volunteering this coming week! Also, it was great to meet Sydney IRL!

So now that you know why DR. WHAW? is so late, I bring you what I Didn’t Read While Hard At Work (but wanted to) yesterday.

DR. WHAW? – January 15, 2010

1. Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — Why feature this post when it could be a replacement for DR. WHAW? Well, I think it’s just darn cool that I’m not the only one on the look out for posts about measurement, particularly in the social media space. Also, I agree with many of the picks that they chose! I don’t think I’ll lose all of my readers just  because I share this link, I know y’all like me for other reasons, too. In all seriousness, this is an awesome digest and I highly recommend it!

2. Social Media Marketing Measurement from Google Socializer — I wanted to share this post with you for two reasons: 1) It’s a good argument for why measurement should focus on actual returns, not clicks, and 2) I saw this post Retweeted all over the place yesterday which was really encouraging. Every time I see that people are not only writing about this, but also sharing it, I am so thrilled to know that this is slowly becoming mainstream.

3. 6 steps to measure social media by Katie Paine — This post was a no-brainer for me because it’s from one of the best minds in measurement today, Katie Paine. More than that, however, this is really one of the first times I’ve seen Katie focusing upon online media in her measurement as most of her work is based on traditional media. I like to see her wisdom being applied in this new space, and I’m excited to see more!

4. Social Media Secrets and Resources Revealed by Dana Oshiro — I thoroughly enjoyed this post because it takes a recent presentation which gave the social media secrets for 2010 and gave concrete tactics and resources to actually improve your social media strategy. And it helped that the first secret was to pay attention to metrics, of course!

5. Start – And Finish! – with a Goal by Cat Lincoln — I like this because it expands on a popular most from Mashable this week which suggested how to create social media contest. Emphasis on a goal is highly important in social media and in public relations (or marketing) in general, and I honestly don’t think we say that enough.

6. London really is the capital of Twitter by Camille Jouneaux — This is a really cool use of social media metrics! The Twitter population was broken down by country and also by city, and guess what they found! Exacly, London has the most people on Twitter. Maybe not a huge revelation, but I still thought it was a cool use of metrics.

7. Public relations in the recession: Good news from The Economist — This post does not really focus on measurement, but I still thought it was worth highlighting because it suggests that public relations is one of the few industries that isn’t shrinking in this recession. In fact, this downturn may have been one of the best things ever to happy to public relations. What do you think about this?

I hope your weekend has started off well, y’all! What have you been up to? What are your plans for the rest of the weekend? And make sure to leave me some comments on how I’m doing!

January 16, 2010 at 3:20 PM 1 comment

DR. WHAW? – January 14, 2010

Another busy day at the office, but I’m so happy to be where I am. If you haven’t  been around the blog lately, check out my post about my new gig and say hello to tell me what’s new in your life. I’m being a super-multitasker tonight and participating in the #u30pro chat while I fill y’all in. Without further delay, here’s what I Didn’t Read While Hard At Work today!

DR. WHAW? – January 14, 2010

1. Why CMOs Need to Instill Better Measurement Discipline… Now by Jim Lenskold — The title alone should tell you why I’m all about this article from MarketingProfs. Measurement is so incredibly important, and I think that it is key to get this into PR mindsets as soon as possible. I learned a little about measurement in college, but absolutely everyone in PR needs to learn early and often how important measurement integration is.

2. Inability To Track ROI Does Not Absolve You From Measuring by Rachel Happe — Beautiful, this is just what I like to see! Measurement does not have to mean ROI. Calculating ROI is really a financial thing, and may not be the best measurement for every campaign or project. This doesn’t mean that you cannot measure anything, though. There is an in between.

3. Twebinar Recap: Xbox by Gwen McIntyre — There is nothing that I love more these days than Radian6, and this is a great case study of sorts from the folks at Radian6. It’s a great look at what you can find when looking at social media chatter and how much you can learn through measurement. Also, it shows what Radian6 can do, and I just can’t get enough of them. 🙂

4. Catching up to Mobile by Adam Cahill — Just what I was looking for a few weeks ago when I wondered how the heck to measure mobile. This is a great introduction to how we can catch up with mobile technology because there is nothing left to do but catch up! If you’re as interested in mobile as I am, then you need to check this out.

5. Nonprofict Social Media – Integration is Key by Heather Whaling — I know that I don’t focus much on nonprofit organizations, but I should give them more credit. This is a great look at social media (and measurement!) from the view of a nonprofit. This is a great read for anyone interested in social media or nonprofits.

6. Video: The Future of Social Media by Steve Rubel — This is just a great look at the world ahead from one of the greats in social media. It takes a look at why you need to be online, how to send the right messages, how to measure social media metrics and how reputation works in the new digital world. This is absolutely a must-read!

7. I’ll Never Go Back To School by Matt Cheuvront — I wanted to include this blog post because I think it’s an important discussion, and believe me! There is a HUGE discussion already blooming over here (143 comments at time of writing). Matt Chevy explains why he will never go back to get his Masters Degree and what that’s the best decision for him. I have been thinking lately about whether I really do want to eventually go back for my own Masters, and this blog post made me stop and question my reasons. What do you think? Please, weigh in!

And with that, I must get to my Thursday evening TV shows! I’m an avid Bones fan, and I hear there’s some alien funny business on this one! Happy almost-Friday, y’all.

January 14, 2010 at 10:42 PM 3 comments

DR. WHAW? – January 12, 2010

DR. WHAW? is back by popular demand!  Well at least back for Arik Hanson who was kind enough to feature me on his blog today.  I have been busier than usual and wasn’t sure if anyone was reading DR. WHAW? so I decided to stop writing it for a while to focus on more meaty posts.

Hearing at least one person misses DR. WHAW? and was following along, I decided to bring it back! So here it is, what I Didn’t Read While Hard At Work today.

DR. WHAW? – January 12, 2009

1. A decade of measurement successes and failures… by Ed Moed — Since it is a new year, I appreciated this post which looked at the best and worst in measurement from the past 10 years. We have come a long way this decade, but there is still quite a ways to go before measurement is universally accepted and practiced, at least in PR. This is a pretty comprehensive list, though, and it definitely worth a read to understand where we were and where we still need to go.

2. Forrester reveals how to optimize mobile ROI by Dan Butcher — I had to include this article since just a few weeks ago, I wondered how we could possibly measure mobile.  While this does not answer all of my question about measuring mobile marketing, it definitely provides a good start. And if you’re thinking of integrating mobile into your own projects or campaigns, I would recommend this article as a way to better understand the mobile climate.

3. The Five Biggest Mistakes in Measuring Social Media by Gary Stein — While measuring social media is incredibly important, I like that this post calls out the most popular mistakes in social media because they are easy to make. The space is new and it’s hard to adjust, but we need to be careful to ensure that we’re really measuring what we think we are. And it’s important to know all metrics that are out there that could be applicable to any given campaign or program.

4. There’s No Silver Bullet For The Big, Bad Social Media Measurement Wolf by Marta Stickland — Just like the last post, it’s important to recognize the importance of measurement, but it should not be taken lightly. There are lots of ins and outs to measurement (especially with social media), and it’s important to understand that one size does not fit all. Just as programs must be customized for each client or brand, so too must measurement programs be customized for every program. Not convinced?  Read more!

5. Facebook privacy, self-esteem, and the dangerous ease of social media measurement by Chris Reed — OK. So the measurement nerd in me wants to cry out that this is unfair, but the rest of me knows that there is some validity to this concern. Has it really become too easy for someone like to me to monitor and analyze online conversations? Are we losing our sense of privacy?  This is a great insight into how measurement and social media are affecting the rest of our lives and whether or not they’re truly good things.

6. HOW TO: Use a Start Page to Stay Organized by Barb Dybwad — If you know me, you know that I live and die by my planner.  I always have it with me in my purse, and I only take it out to write in it or look out for fear of losing it. I know, I should go technological so I don’t have to worry, but I just can’t seem to bring myself to. Maybe this would help, this is a great and new way to keep yourself organized! I just thought it was fun.

7. The Children of Cyberspace: Old Fogies by Their 20s by Brad Stone — I loved this article from the New York Times because I can definitely relate to it. I’m only 22, but there are days when I feel so far behind my younger sister who is 18. I can only imagine what it would be like to talk with someone even younger who has grown up with even more technology than I have, and I can’t remember ever not having a computer! It’s always important to realize that technology has more effects on us that we realize, and I think this is an important look into society.

And with that, I will leave you to your other reading. I hope that you’re glad to see DR. WHAW? back, and I hope that you will leave me some feedback so I know I can keep improving.  Thank you for reading, y’all!

January 12, 2010 at 9:09 PM 6 comments

DR. WHAW? – October 30, 2009

Happy almost-Halloween everyone!  What a festive and gorgeous fall day it was, too.  There was a ton I missed out on today while I was hard at work, not the least of which were the following posts.  But do enjoy what I Didn’t Read While Hard At Work today!


DR. WHAW? – October 30, 2009

1. Facebook Launches Live Status Dashboard for Monitoring Platform Performance by Justin Smith — Talk about instant feedback!  This is pretty darn cool.  As Facebook launched its new Live Status feature yesterday, it also created an easy and instantaneous way to check how the new feature runs.  This will allow the developers to quickly and easily discover any issues and fix them.

2. The Social Media ROI presentation from the #LikeMinds conference by Olivier Blanchard — If you are at all interested in social media, then you must understand ROI and how to measure social media.  In that case, you absolutely must watch this presentation from Olivier Blanchard, who is without a doubt the authority on measurement in this space.  No more must be said, just watch!

3. Notes & reading list from the Social Network Analysis Workshop by Bill Johnston — Goodness, I wish I could have been at this Social Network Analysis Workshop!  If you were like me and couldn’t make it, this post will absolutely catch you up.  This is a great introduction to analyzing social network and your strategy involving them.  This is a great first step, and I highly recommend it.

4. Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — I think I’ve said this before, but I do see the irony in featuring a post that features the best posts of the week.  This is a great list, though, and it is a bit more focused than mine, so I think it is definitely worth a look!

5. Bing for Mobile Adds Optimized Interface and Real-Time  Data by Christina Warren — Today Bing added some pretty cool new features to their mobile search.  This allows mobile users to better view and search using their search engine (as compared to Google mobile), and it also provides real-time data.  What does this have to do with measurement?  I don’t know, but it is pretty cool.  How will this change how you view the mobile Web?

6. The Trouble with Blog Influence Statistics by Shannon Paul — This is a very interesting argument against measurements like blog influence.  The claim made here is that these statistics aren’t useful because the definition of a blog isn’t clear just yet.  Make sense?  I didn’t get it right away, either, but I would recommend that you read this.  It’s an interesting theory, and I’m a bit torn.  Where do you stand?

7. Twitter Lists Rock: A Geek Review by Joe Mescher — I like this review of Twitter’s new lists feature.  I’ve seen brief reviews on Twitter, and it seems that people are torn.  Half seem to think lists are amazingly cool, while some believe that they may be just another meaningless number on which we shouldn’t focus.  What’s your opinion?  Do you have one just yet?


Happy Friday, y’all!  I hope to hear all your spooky Halloween stories, and I cannot wait to share some of my own.  I’ll be venturing out to the University of Wisconsin at Madison for their infamous celebration.  I have some great friends in grad school there, and I’m  happy to be visiting!  What are your plans?

October 30, 2009 at 8:22 PM 1 comment

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