DR. WHAW? Contributors

DR. WHAW? is a daily feature which highlights the best posts that we Didn’t Read While Hard At Work (but wanted to!). Find more information about DR. WHAW? here. I originally started DR. WHAW? to highlight all of the great content about measurement that I couldn’t keep up with during my internship, but it has evolved to be a daily feature with three contributors. These are the rockstars that help me keep DR. WHAW? a daily feature:

Caleb Gardner — Caleb Gardner wants to save the world. One community at a time, that is. My passion is for building communities, both on and offline, for worthy businesses, nonprofits and causes. I can honestly say that’s what gets me up in the morning. That and coffee. Besides for doing social media, marketing and PR consulting at Flrrsh, I’m also the Co-Founder, CEO and Community Manager of Save the Cups. You can find me blogging over at The Exceptional Man as well. I’m also a member of The Chicago Guys, and have been listed as a ‘30 Under 30 Tweeter’ Mentor.

Clay Schossow — Clay, a Cleveland, OH native is a founder and partner of New Media Campaigns, an award-winning web design, development, and marketing firm in North Carolina. Clay started the company with three others while undergraduates at the University of North Carolina – Chapel Hill.  In the past three and a half years, the summer startup has grown into a full-service company.   NMC has built web presences for over 350 organizations, ranging from startups and local causes to public corporations and national non-profits.  In addition to selling to end-clients, half of the company’s business comes through its work with ad agencies, pr firms, and design shops as their interactive partner.  Clay’s daily role at NMC consists of marketing, business development, and client relations. In terms of content creation, Clay attempts to keep a semi-updated blog at http://clayschossow.com, writes frequently on the New Media Campaigns Blog, and tweets daily as newmediaclay.   Clay is a graduate from the University of North Carolina at Chapel Hill, where he majored in Advertising and Political Science.  Feel free to email him at clay@newmediacampaigns.com, as he loves meeting new people.

Melissa Cafiero — Melissa Cafiero is a public relations professional currently working as an Account Executive at GolinHarris Dallas handling technology clients. She is a member of the Public Relations Society of America (Dallas chapter) and serves as a PRSA Media Relations Committee member, assisting with event pitching and social media activities, such as @PRSADallas. She can be found lurking on Twitter @mcafiero and blogging at Mel’s Work in Progress, but more often than not, will be found with her nose stuffed in a good book or a magazine.


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