DR. WHAW? – February 3, 2010

And I’m back! I hope you’ve like the first two contributor posts on DR. WHAW! I’m excited to have help, and I am already thrilled and impressed by what they bring to this feature. I can’t wait for more! It’s been one heck of a week for me, so I’m just gonna jump right into what I Didn’t Read While Hard At Work (but wanted to!) today.

DR. WHAW? – February 3. 2010

1. Social Media is Making Measurement More Vertical by Katie Paine — I absolutely love this post from the queen of measurement herself, Katie Paine. If you read no farther than the first paragraph it is worth your time: social media or not, measurement needs to be a focus. You must understand how you are measuring and what you are measuring, and you must know before you start that next campaign.

2. Social Media is not a Telephone or Pants by Tac Anderson — There are those that try to discredit measurement and ROI, specifically, by asking you to measure the ROI of your pants. And that’s just ridiculous. Measuring the ROI of your pants is nothing like the measuring social media and the returns that you get from using it. Don’t let ridiculous analogies stop you from understanding the value in your social media programs.

3. Facebook Develops Conversation Tracking Tool: What’s A Fan Worth? by Laurie Sullivan — Facebook has developed a tool that will allow users and companies to track conversations on the social network. I was excited to hear about this because other tracking tools do not always track Facebook posts quite well. I wonder if it’s useful or how it compares, has anyone had a chance to try it?

4. The Social Media Class of 2010 – Top Marks in Measurement, Lifestreaming and Predictive Web from Ogilvy Public Relations — I know I shouldn’t include this post because they’re technically a rival. This is incredible because the social media folks growing up today are getting top marks for measurement, which is just incredible and I can’t wait to see how much we will all learn this year.

5. A Frank Conversation About Social Media Measurement by David Berkowitz — If you are like me and missed out on the great panel at OMMA Social event this week, this is a great wrap-up about measurement and how a lot of big thinkers in social media are approaching it.

6. Social Media Pros Sound Off On Measurement Without Tools by Gab Goldenberg — If you know me,  you know I’m all about crowdsourcing! This is a great look at what many different Twitter users are saying about measurement without the ever-popular tools.

7. Google Analytics Releases Mobile Search Tracking by Paul Teitelman — I am so pumped to see this! I was just wondering a few weeks ago how to measure the new mobile craze. Can someone please try this out? Tell me how it is? While this doesn’t measure all aspects of mobile that I would like to explore, it is definitely a start.

And with that, I’m out! A bit more work and then bed await, and I can’t for y’all to meet Caleb Gardner tomorrow.

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February 3, 2010 at 9:40 PM 1 comment

DR. WHAW? – February 2, 2010

This post was written by new and awesome DR. WHAW? Contributor Melissa Cafiero!

Can you believe it’s already February? Where did January go?! I can tell you where mine went, and it was pretty hectic, so here’s to a fabulous February!

Before we get started, I’ll tell you a little about me and what my Didn’t Read While Hard At Work posts will cover. I work with GolinHarris in Dallas, where for nearly four years, I’ve been learning all about public relations while working with technology clients. Given my background, my DR. WHAW posts will focus on PR and social media, but because I am still learning the ropes in life and my professional life, I’ll also try to throw in a dash of professional/personal development material.

I’m so excited to join the DR. WHAW family and hope you enjoy my first installment!

DR. WHAW? – February 2, 2010

  1. Godfather Colin Gunn used Facebook to run empire from jail by Daniel Foggo and Carl Fellstrom – Colin Gunn, one of the most dangerous gangsters in the UK, was able to setup and maintain a Facebook account while behind bars in a maximum security prison. He even taunted enemies in his status updates. According to an official, social networking sites are prohibited and Gunn’s profile has since been shutdown. Although the article doesn’t dive into a discussion on free speech and/or public relations issues, it’s still food for thought.
  2. How Is PR Changing? by Jeremy Porter – Everything changes, we know that. Porter makes a good point: PR itself isn’t really changing; however, our audience now has a voice. We also need to think about technology and its impact, new skills we need to possess to stay marketable in the workforce and different ways to effectively measure results.
  3. Resource: 2010 Edelman Trust Barometer – There’s a ton of content here, and clearly I didn’t have time to thoroughly consume every piece of it. Trust in businesses in the US increased to 54 percent, though “…the rise is tenuous, however, with nearly 70 percent saying business and financial companies will revert to old habits when the financial crisis is over.” According to the news release, “For the first time, this year’s survey shows that trust and transparency are as important to corporate reputation as the quality of products and services.” Wow. I do have to give some kudos to my company, GolinHarris, which started a Get Real campaign late last year which emphasizes authenticity. Don’t forget to check out the Edelman videos, too!
  4. Revealed: Which social networks pose the biggest risk? by Graham Cluley – Sophos recently published its Security Threat Report 2010 and it shows that 60% of people think Facebook poses the biggest security threat. Facebook has been taking a hit recently, particularly with its changes to privacy settings. Not too much new info here, but still worth noting.
  5. The Taboo (But Critical) Community Skill by Amber Naslund – While social media is about community and building relationships, we need to keep in mind that it’s also about sales. I’ve been asked before about providing ROI for the activities we suggest to our clients. They want to know that they’ll be getting something ($$) out of the time they’re investing. Be sure to read the comments as well for additional nuggets of info!
  6. Is Real-Time Search Good for Businesses? by Michael Brito – This article discusses the impact real-time search results will have on your business – timeliness. You/your clients have to be ready to respond! Also see the post from ZDNet’s Jennifer Leggio: Google real-time search + Twitter = a wake-up call for brands.
  7. Fourteen Tips for Getting More Sleep — and Why It Matters by Gretchen Rubin – I love The Happiness Project blog. As we continue to work harder, push ourselves and take on more responsibilities, we also have to remember to get enough sleep. Sleep improves your mood, energy level and has positive impacts on your health. Put away the laptop, let go of the iPhone, turn off the light and close your eyes.

See you tomorrow!

February 2, 2010 at 10:33 PM 5 comments

Three rockstars and now DR. WHAW? Contributors

I have incredibly exciting news! DR. WHAW is officially back and here to stay! With my crazy and unpredictable schedule, it’s sometimes too hard to keep up with this daily blog feature, but I know it is something that many of you have come to love. So I found the perfect way to keep the good doctor around without pulling out all my hair and feeling guilty when I miss a post.

I found three absolute rockstars to help me keep DR WHAW a daily feature! I have added a page to my blog to highlight these three, but I wanted to share a bit about them with you here, too. I am so grateful to these three for throwing their hat in the ring when this is still such a young blog. And I cannot wait to start working with all of them!

Caleb — Caleb Gardner is someone I met at a Social Media Club event in Chicago in December, and I could tell from the beginning that he was a unique and insightful guy. I was so happy when he volunteered to contribute, and I honestly cannot wait to see what he’ll come up with.

Clay Clay Schossow is a fellow Tar Heel, and someone I wish I could have met while still at UNC. Clay brings an incredible entrepreneurial spirit to the team, and I am really excited to get more of his perspective. I only hope that one day we can meet in person!

Melissa — When Melissa Cafiero and I first chatted on Twitter, I was struck by her intelligence and to this day her opinion is one I value quite highly. Even though we have never met in person, I am so thrilled to have Melissa join the team and put in her two cents.

Please read more about these three on the new DR. WHAW? Contributors page, and look out for great content every single day!

February 1, 2010 at 10:05 PM 3 comments

DR. WHAW? – February 1, 2010

This post was written by Clay Schossow, one of three new contributors to DR. WHAW?, which will be a daily feature moving forward. A big thanks to Clay and the other two for their help, and look for a post about these three rockstars tomorrow!

Hey everyone!  I’m Clay and I’m going to be helping Rebecca keep DR. WHAW? updated by posting twice per week (Mondays and Fridays).  I’m really happy to work with her for a few reasons:

  1. I think DR. WHAW? is a great concept and I’m excited to be involved.
  2. She’s cultivated a really great community on this blog and I’m happy to become a part of the conversation.
  3. She’s a fellow Tar Heel and feels my pain about this basketball season.

I run a web design, development and marketing start-up, so my posts will tend to be more about entrepreneurship, business and marketing.  Rebecca was cool with this direction, as we both believe variety is the spice of life.  This post is my first in the DR. WHAW? series, so please let me know in the comments what you think of the content I post, as my goal is to provide the most interesting and thought-provoking articles I can.  Feel free to offer up criticism, I promise I won’t take it personally.  And I promise that I’ll keep getting better as I post more.

So, without further ado, here’s what I Didn’t Read While Hard At Work (but wanted to!).

DR. WHAW? – February 1, 2010

  1. Why do we take ourselves so seriously? — This is a great, short piece from a few days ago that I just got to read today on the Brains on Fire blog.  In a world where so many people  and companies take themselves alarmingly seriously, this post was a refreshing breath of fresh air.  It’s always nice to be reminded that people like to interact and work with folks that can laugh at themselves and have a good time. These laughs and fun moments will likely translate into trust and a positive experience.
  2. The Present Value of Future Cash Flows — Don’t let the title intimidate you; this post is a really easy read about a basic tenet of investing.  More than the individual post, I’m excited about this series by Fred Wilson, MBA Mondays.  Fred is one of the better known and more successful VC’s out there, and he’s going to start a weekly post giving a basic MBA lesson in layman’s terms.  For those of us who focus on the business side of things but don’t have an MBA, I imagine this series will be very helpful and enlightening.
  3. Are You a C.E.O. of Something? — Great NY Times interview of Zynga CEO Mark Pincus.  Sheds some light into how he organizes his business, delegates responsibility, and keeps a positive corporate culture.
  4. Notes From a Conversation With Y Combinator’s Paul GrahamPaul Graham is an accomplished entrepreneur, essayist, and venture capitalist (through his Y Combinator program).  I always enjoy reading things he writes and watching interviews with him.  I thought these notes were kind of the Paul Graham CliffsNotes, as it gives a nice, quick 30,000 view of his overall philosophies on entrepreneurship.  If you enjoy this, I definitely recommend you delve into some of his writing on his site.
  5. Trail of Breadcrumbs — A new study says 89% of journalists turn to blogs for research and 65% use social media.  Some convincingly high numbers of why organizations should be engaging in these media.  These numbers rang true for me, as a reporter from Nebraska called me a few weeks ago to discuss some of the political articles on our blog; they ended up spinning our posts into the backbone of their story, which was really cool.  Also, love Todd’s analogy of social media and blog content to breadcrumbs.

Well, those are my first five articles.  I know Rebecca usually posts seven, but she still has a leg up in the experience category.  Seven will be something to which I will aspire.  Let me know your thoughts on this inaugural post and I’ll work to keep getting better.  Looking forward to the conversation!

February 1, 2010 at 9:26 PM 3 comments

Down with fluff! (But how will it affect my job?)

I had an interesting conversation with Len Kendall a couple weeks ago about fluff after he wrote a guest post for Arik Hanson about creative ways to use new geolocation tools. It was an amazing post which offered a full-fledged example as to how tools like Foursquare can be used by marketers.

My reaction to this post was something along the lines of, “I can’t believe he shared a specific example with the whole world!”

After I told Len this, he said something that really struck me:

“As much as I hate giving away ideas that could be used at work…it needed to be done. Way to much fluff out there with no real world apps.”

And you know what? He’s so totally right. I’m guilty of this as much as anyone. I know that many times I try to make a point but I don’t use a specific example for fear of sharing too much about my professional work. It’s a fine line to walk between sharing too much and writing pure fluff.

To this point, I have tried to err on the side of caution and write much more fluff than detailed, actionable examples for fear that it would give away secrets about my employer. But have I stopped walking the line and set up camp on the fluff side?

I think it’s tricky to walk this line, especially if you blog about what you do in a professional setting. So how do you balance writing non-fluff with not sharing more than is appropriate?

Len made the point that it’s always possible to write about ideas that would not apply to your employer while still sticking to that which you love. But if I write about a detailed and specific measurement program, could you use the knowledge that my employer does not do said program to better compete? Am I thinking too much about this?

Where do you draw the line? How much do you share and how much fluff do you add to keep employer secrets (and your job)?

February 1, 2010 at 6:43 AM 15 comments

My Top 25 Before 25

A little while ago, I asked y’all how you measure personal success, and your responses were overwhelmingly helpful! So I decided to take a moment and share my goals with you. I’ve come up with my top 25 goals that I’d like to achieve before I’m 25 years old. Because I’m such an organization freak, they’re broken down into categories. 🙂

Personal Goals:

  1. Adopt a dog to be the start of my new, grown-up family.
  2. Run a second triathlon, this time with my dad, and walk/run a half-marathon with my two best friends (who I did the first triathlon with).
  3. Make my old friendships a priority by setting up phone and Skype dates with my friends and family who I can’t see on a regular basis.
  4. Nurture new Chicago friendships and have a Chicago friend family that can be relied on much like my oldest and dearest friends.
  5. Volunteer at PAWS Chicago at least once each week and find a way to give back to UNC, too.

Professional Goals:

  1. Improve my understanding of social media channels and how Edelman is using them.
  2. Ask questions early and often, and be willing to turn in a project late if it means doing it right the first time around.
  3. Seek out new and different projects where I can help out and learn more about measurement and social media.
  4. Read and absorb anything and everything about social media measurement in order to broaden my skills and to better help clients.
  5. Become the go-to measurement guru in the Edelman Digital Chicago office.

Blog Goals:

  1. Claim my own domain name and begin learning (and using!) HTML coding.
  2. Write blog posts each week about something that I love or am passionate about.
  3. Become a regular contributor on a group blog or a guest post-er on more social media nuts’ blogs.
  4. Find a way to keep DR. WHAW? a regular feature without committing to posting it every single day (with my schedule, I can’t seem to make this work every day).
  5. Increase reader engagement as marked by number of comments, return readers and Tweets.

Chicago Goals:

  1. Move to an apartment in Lakeview.
  2. Attend Lollapalooza in the summer.
  3. Try a Chicago-style hot dog and a sandwich from Lucky’s.
  4. Take the architectural boat tour.
  5. See the Boston Red Sox play at Wrigley Field (I know this may not even be possible but definitely worth a shot).

Travel Goals:

  1. Visit Washington, D.C., for the first time and do all of the typical touristy things.
  2. Visit my older sister in Amherst, Massachusetts, and my younger sister at the University of Minnesota.
  3. Visit Austin, Texas, to attend the SXSW conference in 2011 and find some old friends.
  4. Visit my mom’s parents in Kentucky and see my cousin wrestle in a state tournament (it will happen, Sean!).
  5. Travel to the ACC or NCAA tournament to watch the Tar Heels play their way into history again.

So there you have it. I know that some of these are lame and some may be quite difficult to achieve before I’m 25. Still, I believe these are all quite reasonable (and measurable!) goals for me. Just having written this list has made me happier, and really, isn’t that the real goal?

January 29, 2010 at 7:16 AM 6 comments

Calling all DR. WHAW fans!

So I’ve come to a decision:

I cannot keep up with DR. WHAW? all by myself.

I haven’t thoroughly planned this out just yet, but I have realized that in order for DR. WHAW to be consistent (and daily), I need some help. Since there were many of you who were glad to see this daily feature return, albeit briefly, I am hoping that there are some out there willing to help me keep DR. WHAW a nightly staple.

Ideally, I’d like to have one or two regular contributors who are willing to help me out a couple nights a week to make sure that DR. WHAW doesn’t fall by the wayside. You don’t necessarily have to love measurement, you just have to be willing to share what you Didn’t Read While Hard At Work. I prefer that you pick one general topic or passion and highlight it, but hey! I’m flexible!

If you would like to help me out in this venture, please send me the following information to denison.rebecca[at]gmail[dot]com:

1. Your Name

2. Previous blogging or writing experience (Twitter handle is OK, too!)

3. Why you want to write for DR. WHAW?

Also feel free to reach out if you have any questions! I hope to hear back from at least a few of you soon! 🙂

January 26, 2010 at 1:42 AM Leave a comment

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